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Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. “Coupled with increased societal issues and instigators, such as trolls,...
Brands are undertaking concerted PR and marketing campaigns to encourage people to vote. Campaigns are often creative and are sometimes supported by concrete actions. Glean.info supports the “Get out the Vote” campaigns and urges all PR professionals to join the...
Maintaining a spirit of camaraderie and teamwork is one of the biggest challenges for remote workforces. And these days almost all PR and marketing teams are working remotely — and will likely continue to do so for the foreseeable future due to Covid-19...
The latest advance in artificial intelligence delivers the best chance yet that machine-produced text will revolutionize PR and marketing. GPT-3 (Generative Pre-trained Transformer 3), the third version of AI released by OpenAI, a for-profit San Francisco-based AI...
Cybersquatting is increasing and becoming more malicious, experts warn. The trend presents a clear risk to companies’ online reputations. Online speculators purchase domain names of companies and brands, often in large numbers, with the intention of selling them...
