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Don’t bother trying to reason with people. To persuade consumers, reach their emotions. An array of research concludes that emotions are paramount in forming opinions and making purchase decisions. “Contrary to what many of us may believe, buying decisions are 80...
Pharmaceutical companies hope to introduce Covid-19 vaccines to the public by year end and then rapidly ramp up production. If most people receive vaccinations by next fall, life may regain a large degree of normalcy. That may be more difficult than thought....
Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers (CMOs) are moving more PR and marketing functions in-house. One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data...
While writing and relationship-building remain the foundations for work in public relations, PR pros have assumed new responsibilities in SEO, social media and other tasks once considered outside the domain of PR. The fast-changing digital landscape makes it...
Marketing leaders remain optimistic about the potential for marketing analytics, despite its inability so far to live up to expectations. Although chief marketing officers (CMOs) have increased spending on marketing data and analytics in recent years, many feel...
