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Just like back in high school, a bad reputation can ruin you and your business. Even if they’re not merited, negative customer reviews and word-of-mouth can slow sales to a halt. That’s when it’s time to step in and rebuild that brand identity. How do you know...
How well do you know your brand reputation? In today’s ever-connected landscape, managing your brand means staying atop countless channels: websites, online videos, reviews, bulletin boards, forums, broadcast TV, social media … you get the picture. What are the...
It can be frustrating to not have a big marketing budget. When you want to try many different strategies to reach your customers, know this: You can absolutely connect with your customers in meaningful ways and boost sales without a large marketing budget. Here are a...
