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‘Black PR’ Emerges as a PR Menace

‘Black PR’ Emerges as a PR Menace What’s now dubbed “Black PR” threatens the reputation of legitimate PR and PR practices in general. A recent BuzzFeed article explains how the Taiwanese “PR firm” Bravo-Idea gathers online information and distributes machine-generated content through fake websites and...

Lessons from the Best LinkedIn Pages

Lessons from the Best LinkedIn Pages LinkedIn recently announced its choices for the Best LinkedIn Pages of 2019. Reviewing those LinkedIn business pages can help PR and marketing personnel build better pages for their own companies. Here’s a sampling of some of the winners and lessons they offer....

10 Ways Brands Use IGTV for PR & Marketing

10 Ways Brands Use IGTV for PR & Marketing When Instagram launched IGTV in June 2018, the Internet was thrown into a frenzy. People started calling it the vertical version of YouTube. Well, they’re not wrong. Instagram started as a photo-sharing app that expanded into video sharing (with a limit of 60...