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How Bloomberg Business Thrives on Instagram

Financial publications might not seem like prime candidates for large Instagram audiences, but Bloomberg offers a case study for how financial services companies can gain recognition on the network. Bloomberg’s @bloombergbusiness account now has more than 700,000...

Hashtags for Facebook: Best Practices

Hashtags for Facebook: Best Practices Marketers typically include hashtags in Twitter and Instagram. But what about Facebook? Marketers remain divided over including hashtags on Facebook. Some don’t bother, even though they like them on other networks. A Buzzsumo analysis of a billion Facebook posts in...

PR Pitfalls of Glassdoor Reviews

PR Pitfalls of Glassdoor Reviews Prospective employees frequently view Glassdoor ratings of companies when applying for positions and considering job offers. That’s why many corporate HR and communications personnel strive to maintain favorable Glassdoor ratings. They’ve learned that Glassdoor...