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How PR & Marketing Work Better Together

How PR & Marketing Work Better Together Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they...

Major Public Relations Blunders of 2018

Major Public Relations Blunders of 2018 Last year, I wrote an article for this blog about repeat performers in the circus of PR crises. 2018 proved that media blunders are endemic in business, sports, entertainment and politics. Because there were so many political miscues, my 2018 list is dominated by...