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Media Paywalls Pose Problems for PR

Media Paywalls Pose Problems for PR As publications search for additional revenue sources, some have erected paywalls that require paid subscriptions to view articles. A few, such as The Wall Street Journal, have had subscription paywalls for years. Now publications ranging from local business journals...

Why PR So Often Doesn’t Get Results

Why PR So Often Doesn’t Get Results “Change” is an often used word in political campaigns. It’s also a beloved word of PR firms. In both cases, way too often, the word “change” means nothing more than running in place. A number of years before becoming a senior VP/senior counselor at Burson-Marsteller,...