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How PR Firms Can Promote Diversity

How PR Firms Can Promote Diversity Racial insensitivity has afflicted some well-known brands recently. Fashion retailer H&M featured a young black boy in a green hoodie with the words “coolest monkey in the jungle.” A video clip for Dove soap on Facebook appeared to show a black woman turning into...

PR Shines Spotlight on Its Ethics

PR Shines Spotlight on Its Ethics The spread of fake news, branded content and paid influencers has brought ethics to the forefront of the public relations industry. PR professionals cite distribution of fake news as the greatest potential ethical issue for the PR industry, reveals the 2018 Global...

4 Essential SEO Lessons for PR Professionals

4 Essential SEO Lessons for PR Professionals Compelling content is critical for attracting website traffic and promoting the brand’s message. But even the best content goes ignored if search engines don’t know about it. While great content attracts audiences and raises awareness, technical SEO helps...