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Facebook Group Stories: An Option for Brands

The new Facebook group stories offers brands a new way to increase engagement and communicate with audiences. The social media platform is introducing stories to Facebook Groups for Pages globally, after first introducing the feature earlier this year. The feature...

Digital PR Hits Measurement Potholes

Digital PR Hits Measurement Potholes Even while PR gained greater responsibility for digital communications, confidence in the ability to accurately measure the ROI of digital PR (such as banner ads, SEO, etc.) declined from 63% to 58% among UK PR professionals, reveals the annual Digital PR and...