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Who Should Meet the Press During a PR Crisis?

Who Should Meet the Press During a PR Crisis? There is no consensus among PR crises specialists about how a company should react during a PR disaster. Neither is there consensus on who should be the lead person that meets the press. The first four questions clients always asked me when they’re in a PR...

Best Webinar Practices for 2020

Best Webinar Practices for 2020 Webinars have seen a gradual increase in popularity as a marketing tool. That popularity only increased with the spread of Covid-19 lockdowns and proliferation of digital events. The number of webinars hosted on the ON24 platform jumped by more than 330% in March and...