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Why Do Marketers Love Social Media and Snub SEO?

Why Do Marketers Love Social Media and Snub SEO? Social media marketing is the favorite online strategy for businesses; search engine marketing (SEO) is the least popular. That’s according to a new survey of more than 500 digital marketers by research and review firm Clutch. While it’s not surprising...

8 Keys to Epic Data-Driven Storytelling

8 Keys to Epic Data-Driven Storytelling Data imparts legitimacy to PR and marketing messages. Stories with relevant data help people remember, add credibility, improve chances for media placements, and reveal insights into trends and correlations or counter-intuitive surprises that illuminate fresh...

How to Promote Your Brand in Swag Bags

How to Promote Your Brand in Swag Bags Gift bags filled with promotional items, also known as swag bags and frequently distributed at conferences, fund-raisers and high-profile events, help publicize brands and products long after the event concludes. Businesses also give away swag bags at new product...