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How PR Talk Undermines Your Credibility

How PR Talk Undermines Your Credibility The English language has evolved over the years. Language in PR, marketing and advertising, has not always changed for the best. A few examples: Used cars have disappeared from the lexicon in the United States. Now we have “pre-owned cars” or “certified pre-owned...

Why You Need to Leverage Brand Awareness in PPC Ads

Why You Need to Leverage Brand Awareness in PPC Ads PPC (pay-per-click) advertising is the reliable performer of the digital marketing world. It scales like nothing else, offers unparalleled targeting possibilities, and — if used correctly — doesn’t charge you anything unless it’s producing conversions, making it...

How to Make an Explainer Video Memorable

How to Make an Explainer Video Memorable Explainer videos are versatile enough to fit in most marketing campaigns. Regardless of your specific goals, well-made videos that explain your products or services can deliver superb and consistent results. By balancing entertainment with information delivery, you...

10 Crucial SEO Metrics to Measure Your Online Success

10 Crucial SEO Metrics to Measure Your Online Success SEO (search engine optimization) can deliver enormous benefits once you’ve mastered its intricacies. SEO can land your website at the top of search results. For a business, that top spot means revenues, profits, and authority. Businesses can’t ignore SEO. There is no...