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When Is Personal Too Personal on LinkedIn?

When Is Personal Too Personal on LinkedIn? Like other social media networks, LinkedIn has seen a spike in use due to Covid-19 confinements. But the professional network has seen a long-term trend of increasing engagement. Engagement on the platform has been increasing 50% year over year. With its continuous...

LinkedIn Polls Offer New PR & Marketing Tool

LinkedIn Polls Offer New PR & Marketing Tool LinkedIn polls offer a new way to boost engagement on the professional network. LinkedIn positions the new feature as a “quick, easy and fully-virtual way to solicit feedback from your network via our new polls feature.” To create a poll, click the “Create...

How the Coronavirus Impacts Your PR Job

How the Coronavirus Impacts Your PR Job Today’s young PR practitioners might find it hard to believe. But take it from someone who has been in the PR circus for many years: PR practitioners once could stay at an agency for many years, sometimes as long as they wanted to, if their work was satisfactory. I...

Advantages of VPNs for Digital Marketing

Advantages of VPNs for Digital Marketing Virtual private networks (VPNs) have undergone something of a renaissance over the past several years. As general awareness of digital privacy and cybersecurity has increased, people increasingly use VPNs to stay safe online, protecting both their identity and their...