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4 Ways PR Can Invigorate Storytelling

4 Ways PR Can Invigorate Storytelling Telling interesting stories forms the core of public relations and is among the most valued skills of PR professionals. Better than any other communications technique, stories help listeners and viewers understand, remember and connect with an organization’s message....

How to Build a Strong Remote Workforce Culture

How to Build a Strong Remote Workforce Culture Remote work may be here to stay. At least the working from home won’t disappear any time soon. Developing a company culture and fostering teamwork may be the biggest challenge facing companies in the new and widespread WFM environment. Organizations with strong...

Key Video Marketing Trends in 2020

Key Video Marketing Trends in 2020 Both marketers and consumers now favor video more than other forms of content, including blogs, infographics and ebooks, according to HubSpot’s 2020 State of Marketing Report. While video has been around for decades, consumer video-viewing preferences and...

Some of the Best Twitter Campaigns Ever

PR and marketing people regularly turn to Twitter to increase awareness of their brands and engage customers. Some campaigns manage to touch emotions and reach customers much better than others. Brands can examine these leading campaigns for examples of how to improve...

10 Smart Ways to Generate New Leads in 2020

10 Smart Ways to Generate New Leads in 2020 Sixty-one percent of marketers claim that generating leads is their biggest challenge. With so many PR and marketing options available, it’s difficult to tell which lead-generation tactics work best and how to weave them into a successful strategy. From voice...

How SEO Can Help Manage Online Brand Reputation

How SEO Can Help Manage Online Brand Reputation Let’s start with some stats: As of April 2020, almost 4.57 billion people are active internet users Online shopping now represents 14% of the global retail industry. 43% of global shoppers research products online via social networks. The shopping journey of 63%...