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GIFs: Instagram’s New Gift for PR & Marketing

Instagram just introduced the ability to add GIFs to its Stories feature, bringing a valuable communications tool to PR and marketing. GIFs (Graphics Interchange Format), developed in 1987 by CompuServe, provide an easy way to add motion to images. They remain one of...

Combatting the Staggering Problem of Twitter Bots

Twitter bots have proliferated into an epidemic. The automated accounts annoy real Twitter users, spread fake news, and artificially bring topics to public attention. They also disrupt PR and marketing campaigns. Estimates vary, but some research says bots represent...