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5 Practical PR Measurement Solutions

5 Practical PR Measurement Solutions Improved measurement can elevate the PR profession, agreed experts speaking at a PRWeek Breakfast Briefing. Better measurement will prove the value of PR to corporate management and help PR secure funding, greater influence and a voice in high-level corporate...

Time to Double Down on PR Ethics

Time to Double Down on PR Ethics Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the study the...