by Arthur Solomon | Dec 27, 2019 | Guest Post
Few things are certain in life. But as surely as the sun rises and sets, PR blunders will occur. Below are some of what I consider the most important PR miscues of 2019. Two doozies that happened early in the year were shared by President Trump and Speaker of the...
by William Comcowich | Dec 26, 2019 | Media Measurement
We’ve selected the best articles on marketing and PR measurement posted on the Glean.info blog in 2019. By reviewing the articles, communications professionals can learn how to use media intelligence for PR crisis management, improve their social media...
by William Comcowich | Dec 23, 2019 | Online Reputation Management
Online reputation management has exploded into a robust business. Reputation management firms that safeguard and promote positive online reputations abound. Many promise to fix damaged reputations and replace negative articles with positive content at the top of...
by William Comcowich | Dec 20, 2019 | Glean.info
Glean.info, a PR services company based in Stratford, CT, has released a new ebook on How to Select the Right Media Monitoring, Measurement and Data Analytics Service. Public relations, marketing, and corporate communications professionals can find valuable guidance...
by William Comcowich | Dec 19, 2019 | PR Measurement
Advances in artificial intelligence (AI) will bring new benefits to social media analytics and PR measurement. AI tools can comb through enormous numbers of online posts, including both traditional and social media, and analyze brand mentions to determine the overall...
by William Comcowich | Dec 17, 2019 | Video
Op-eds offer a valuable tool to sway public opinion and spark public discussions. Unfortunately, traditional pathways for publishing opinion pieces have faded as newspapers and magazines have disappeared or drastically reduced pages. However, social media platforms...
by William Comcowich | Dec 16, 2019 | PR Measurement
Most executives experience a major disconnect between expectations of PR and its results, new research reveals. Most executives believe PR should be tied to specific business outcomes, but very few see results they expect, according to a survey by North 6th Agency...
by William Comcowich | Dec 13, 2019 | Advertising
Advertisements from two different brands both feature the woman known as “the Peloton wife.” One prompted a PR disaster; the other drew widespread praise. The original Peloton ad shows a young woman joyfully receiving the gift of an interactive Peloton stationary...
by William Comcowich | Dec 13, 2019 | Public Relations
Public relations professionals can glean ideas and learn how to improve their own campaigns by examining other brands’ successful promotions. With that in mind, here are five superb PR campaigns of 2019. Most included a large dose of social media. Popeyes...
by William Comcowich | Dec 12, 2019 | Public Relations
While pundits tout social media and particularly influencer marketing as the latest and greatest promotional strategy, op-eds remain a remarkably effective and cost-efficient tool for influencing public opinion. An op-ed in The New York Times by an anonymous White...
by Arthur Solomon | Dec 11, 2019 | Guest Post
It’s that time of the year when media rehash what they believe are the biggest PR blunders of the year. As William Shakespeare wrote in Julius Caesar, “The evil that men do lives after them; the good is oft interred with their bones.” Last year, on this website I...
by William Comcowich | Dec 10, 2019 | Business
Public relations agencies and corporate PR departments frequently hire freelancers and remote workers for both temporary and ongoing work. They frequently classify them as independent contractors and send them 1099 forms for tax reporting. The benefits of working with...
by William Comcowich | Dec 9, 2019 | Public Relations
Digital marketing experts predict online advertising costs will increase significantly in 2020. The cost of search ads are escalating due to increased advertiser competition and a stagnating number search queries, digital ad professionals say. It seems consumers can’t...
by William Comcowich | Dec 9, 2019 | Public Relations
Once associated with innovative start-ups, telecommuting has become common even for even strait-laced corporations. Communications agencies are especially fond of remote workers, whether they’re full-time employees, contractors or freelancers performing one-off...
by William Comcowich | Dec 5, 2019 | Public Relations
Public relations and marketing people spend much time searching for email addresses and other contact information. Finding email addresses – ones that don’t bounce back – and phone numbers is a mundane yet vital step to building relationships with bloggers,...
by William Comcowich | Dec 4, 2019 | Public Relations
Without doubt, focused PR measurement is the most effective way to win plaudits and support from corporate executives for public relations campaigns and budgets. PR analytics are essential to demonstrate to the C-suite how PR activities positively impact the...
by William Comcowich | Dec 3, 2019 | Public Relations
In a recent trend, more companies are moving communications work in-house to the displeasure of PR and marketing agencies. The trend has become common enough to warrant a new term in communications lingo: in-housing. Research by the Association of National...
by William Comcowich | Dec 2, 2019 | Public Relations
Momentum is building for national data privacy regulations. Even if Congress doesn’t enact legislation any time soon, online privacy and data security has already become a leading public relations issue. Companies that violate privacy agreements or otherwise mishandle...
by William Comcowich | Nov 27, 2019 | PR Measurement
2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies in PR and corporate communications will impact PR analytics. These are some key PR measurement trends to anticipate next...
by William Comcowich | Nov 26, 2019 | Public Relations
Amazon is taking on President Trump over the Pentagon’s decision to award the $10 billion Joint Enterprise Defense Infrastructure (JEDI) contract to Microsoft. In a lawsuit filed in the U.S. Court of Federal Claims, Amazon Web Services alleges Trump interfered with...
