by William Comcowich | Sep 24, 2019 | Social Media Marketing
Social media may conjure thoughts of hip, young influencers running an Instagram account for fashion brands. But GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The company...
by William Comcowich | Sep 23, 2019 | Marketing
New research from SnapChat shows how Generation Z relates to brands and how marketers can respond. While some findings can be classified as expected, others might be surprising. Gen Z members, who were born in the late 1990s and early 2000s, grew up with the internet...
by William Comcowich | Sep 23, 2019 | Social Media Marketing
TikTok now has more than 500 million active users worldwide. That’s more than Twitter, LinkedIn, Snapchat and Pinterest. It’s one of the most downloaded apps. Generation Z apparently loves its 15-second, looping videos, typically set to catchy music. But relatively...
by William Comcowich | Sep 20, 2019 | Social Media Marketing
The recent so-called Chicken Sandwich Wars on social media offer some worthwhile lessons for PR and marketing pros to chew on and digest. The social media conflict began after Popeyes, noticing the growing popularity of chicken sandwiches, introduced its own chicken...
by William Comcowich | Sep 19, 2019 | Media Relations
Media relations is harder than ever. Fewer publications and fewer journalists mean competition for reporters’ attention and space in media outlets is fierce. PR pros far outnumber journalists and overwhelm them with pitches. According to the recent Frac.tl...
by William Comcowich | Sep 18, 2019 | Storytelling
Mehmet Erdoğan, digital communications professional for UNDP (United Nations Development Programme) Eurasia relates the story of what happened when he took his disabled mother to vote in Cyprus. Because the building’s inadequate infrastructure prevented wheel chair...
by William Comcowich | Sep 17, 2019 | Media Relations
Google has updated its news search algorithm to favor original reporting, a move that will likely influence public relations practices. Google changed its news story selection algorithm to better recognize original reporting, surface it more prominently in search...
by William Comcowich | Sep 16, 2019 | Public Relations
CCOs are assuming new responsibilities, taking a greater role in protecting the corporate reputation, improving the corporate culture, and engaging a wide range of stakeholders, according to new research from Page, a professional association for senior public...
by William Comcowich | Sep 16, 2019 | Blogging
Blogging was once a leading PR and marketing strategy. Businesses viewed blogs as an exciting and innovative marketing tool. Corporate and brand blogs were a go-to place where consumers could find well-researched, trustworthy, and thoughtfully-presented information on...
by William Comcowich | Sep 13, 2019 | Data Analytics
Companies are spending more on marketing analytics. Overall, they also reap greater benefits, but the value of marketing analytics varies substantially between companies, according to the latest CMO Survey published by Duke University’s Fuqua School of Business....
by Azat Eloyan | Sep 12, 2019 | Guest Post
Mobile traffic today is equally important as desktop traffic. In 2018, 58% of site visits were from mobile devices, according to research from SimilarWeb. This number is estimated to rise drastically in the coming years. The surge of mobile devices is logical...
by William Comcowich | Sep 11, 2019 | Public Relations
Executive quotes are a main component of news releases and other types of public relations materials. They’re usually quite horrible. They’re typically verbose, unhelpful and downright boring. Executive quotes in PR releases seldom make an impression...
by William Comcowich | Sep 10, 2019 | Social Media Measurement
In a major change, social media platforms may hide “like” numbers that appear beneath people’s photos and posts. Facebook is considering removing like counts, and Instagram has already experimented with hiding the numbers in Canada and other countries. While the...
by William Comcowich | Sep 9, 2019 | Influencer Marketing
Many marketers and PR pros consider influencer marketing a valuable strategy. But working with influencers has led to serious problems for some brands. The Federal Trade Commission is investigating if Juul Labs, the e-cigarette outfit, used influencers as part of...
by Rebecca Hill | Sep 9, 2019 | Guest Post
Social media is a superb channel for internet marketers aiming to promote their products and reach potential customers. Great marketing on social media can impact business positively by creating devoted brand advocates and driving leads and sales. However, marketers...
by William Comcowich | Sep 5, 2019 | Marketing
Marketers often worry about their sample size when preparing market research. They worry that the sample size will be too small to produce accurate results. Clients also press to know if the sample size is adequate. The larger the sample size, the more accurate the...
by William Comcowich | Sep 4, 2019 | Public Relations
Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information....
by Arthur Solomon | Sep 3, 2019 | Guest Post
The English language has evolved over the years. Language in PR, marketing and advertising, has not always changed for the best. A few examples: Used cars have disappeared from the lexicon in the United States. Now we have “pre-owned cars” or “certified pre-owned...
by Rodney Laws | Aug 28, 2019 | Guest Post
PPC (pay-per-click) advertising is the reliable performer of the digital marketing world. It scales like nothing else, offers unparalleled targeting possibilities, and — if used correctly — doesn’t charge you anything unless it’s producing conversions, making it...
by William Comcowich | Aug 27, 2019 | Public Relations
PR agencies and freelancers dread clients who pay chronically late or stop paying. Sometimes clients don’t pay because of honest paperwork mistakes. Sometimes they have their own financial problems. Whatever the cause, handling a late-paying client the wrong way...
