by William Comcowich | Jul 24, 2019 | Public Relations
New research published by the Institute for Public Relations reveals insights into how consumers rate the credibility of earned media, advertising and other media sources. Besides analyzing the credibility of earned media in mainstream news sources and traditional...
by William Comcowich | Jul 23, 2019 | Influencer Marketing
Because influencer marketing has quickly become one of today’s most popular marketing strategies, some PR and marketing experts predict the influencer marketing bubble will soon burst. The craving of social media influencers to generate an income stream for themselves...
by William Comcowich | Jul 22, 2019 | Marketing
Emoji are ubiquitous. More than 90% of the world’s online population use the symbols at least occasionally. Emoji, also called emoticons, can help express emotions, engage audiences and boost sales. Yet many PR, marketing and corporate communications professionals...
by William Comcowich | Jul 22, 2019 | Public Relations
As the volume of data explodes, public relations firms find that backing up data becomes more challenging. Many move data to “the cloud,” storing data on an online network, typically hosted by a third party such as Amazon AWS, Microsoft Azure, RedHat or Dropbox. Most...
by William Comcowich | Jul 12, 2019 | Public Relations
More than a few economists, including experts at Morgan Stanley, JPMorgan and Goldman, Sachs, warn of a coming a recession. Nearly half, or 48%, of chief financial officers in the U.S. predict a recession by mid-2020, according to a Duke University/CFO Global Business...
by William Comcowich | Jul 11, 2019 | Instagram
New research indicates that Instagram engagement dropped this year, a potential concern for marketers. The engagement rate of brands dropped from 1.54% on April 15 to 0.8% on June 23, reveals a Trust Insights analysis that examined more than 1.4 million posts and more...
by William Comcowich | Jul 10, 2019 | Public Relations
Direct-to-consumer brands (DTC) are investing more in PR due to increasing paid advertising costs, according to Digiday. Bedding brand Parachute abandoned advertising entirely and relied only on media pitching, influencers, a product launch event, and word of mouth to...
by William Comcowich | Jul 10, 2019 | Public Relations
Human resources and public relations experts urge companies to prepare for increasing employee activism. Nearly four in 10 employees (38 percent) say they have spoken up to support or criticize their employers’ actions over a controversial issue that affects society,...
by William Comcowich | Jul 9, 2019 | Influencer Marketing
Some marketers believe virtual influencers, computer-generated characters, will soon dominate influencer marketing. Lil Miquela, who has accumulated 1.6 million followers since joining Instagram in 2016, is typically cited as the first and most popular virtual...
by William Comcowich | Jul 8, 2019 | Public Relations
Like most others, communications professionals look forward to summer vacations. Unfortunately, vacation time produces additional stresses for the remaining staff. Covering the assignments of those on vacation can be problematic for both management and staff. The...
by William Comcowich | Jul 5, 2019 | Nonprofits
Nonprofit organizations understand the value of public relations in soliciting donations, attracting volunteers or students, and raising awareness and approval of their mission and services. Nonprofits, especially small and midsized nonprofits, typically work with...
by William Comcowich | Jul 3, 2019 | Fake News
Although communication professionals in the U.S. and Canada agree fake news has become one of today’s most prominent issues, few organizations have systems or tools to spot or respond to fake news stories, a new survey reveals. More than half of surveyed...
by William Comcowich | Jul 3, 2019 | Content Marketing
Marketers face a common conflict of when to gate content behind contact collection forms. After they invest a great amount of time and resources to create a white paper, ebook or other piece of fabulous content, they usually seek to obtain contact information from...
by William Comcowich | Jul 2, 2019 | LinkedIn
While marketing and PR specialists recognize LinkedIn as the premier B2B social media network, few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and resume posting service. They tend to spend more time...
by William Comcowich | Jul 1, 2019 | Media Monitoring
While the number of professional journalists has fallen, the number of potential PR options has not. Instead, the media landscape has become increasing fragmented. Newsroom employment in the U.S. dropped 23% between 2008 and 2017, according to the Bureau of Labor...
by William Comcowich | Jul 1, 2019 | Marketing
Although brands increasingly turn to social media influencers to promote their PR and marketing messages, some experts argue that an older type of influencer is still effective. Brands that tap radio personalities can see a robust jump in earned media and website...
by William Comcowich | Jun 28, 2019 | PR Measurement
PR ROI is seen by many as the Holy Grail of PR measurement. Public relations people strive to determine PR’s ROI and quantify how PR contributes to the organization’s ROI. After all, it’s the key metric for C-suite executives. PR agencies and...
by William Comcowich | Jun 27, 2019 | Public Relations
Outdoor gear retailer REI recently announced plans to launch a print magazine this fall. The print publication, Uncommon Path, will promote outdoor lifestyles with in-depth storytelling. “Uncommon Path tells the stories of the experiences, events, issues and ideas...
by William Comcowich | Jun 26, 2019 | Video
Marketers are piling into producing streaming videos. The reasons are simple. Most customers prefer video over text and well-produced marketing videos deliver better results. Some statistics: When both video and text are available on the same page, 72% of people would...
by William Comcowich | Jun 25, 2019 | Marketing
Despite the prevalence of digital information, print dominates travel destination guides. Nearly 70% of non-local visitors make at least one trip to the destination after receiving a printed guide, according to research by Destination Analysts. More than 50% of U.S....
