by William Comcowich | May 28, 2019 | Public Relations
The PR Council, an association of 110 PR agencies, will require its member agencies to pay interns at least minimum wage starting next year. The Council is also urging others to end unpaid internships. “This is a significant move by the important U.S. PR trade...
by William Comcowich | May 28, 2019 | Media Relations
You’ve sent a well-crafted, targeted press release and story pitch to reporters and editors at well-targeted news sources. You made sure the press release contains detailed contact information, including an after- hours contact. And you’ve followed other best...
by William Comcowich | May 24, 2019 | Instagram
IGTV was supposed to challenge YouTube’s long-form video dominance and offer a new creative outlet for influencers and new PR and marketing venue for brands. But it has struggled to attract viewers and quality content since Instagram launched the long-form video hub...
by William Comcowich | May 23, 2019 | PR Measurement
Improved measurement can elevate the PR profession, agreed experts speaking at a PRWeek Breakfast Briefing. Better measurement will prove the value of PR to corporate management and help PR secure funding, greater influence and a voice in high-level corporate...
by William Comcowich | May 22, 2019 | Public Relations
More CEOs were dismissed for ethical lapses than for financial performance or board struggles last year. Out of 89 forced CEO departures from the world’s 2,500 largest publicly traded companies, 39% were due to ethical misconduct, according to a study by...
by Christine Soeun Choi | May 21, 2019 | Guest Post
Just like back in high school, a bad reputation can ruin you and your business. Even if they’re not merited, negative customer reviews and word-of-mouth can slow sales to a halt. That’s when it’s time to step in and rebuild that brand identity. How do you know...
by William Comcowich | May 20, 2019 | Social Media Measurement
Brands have yet to gain the full benefits of social media monitoring and measurement. Although social media listening and social media analytics can provide a goldmine of information to guide a range of corporate departments, few companies dig into that treasure...
by William Comcowich | May 20, 2019 | Measurement
Major corporations have embraced the net promoter score (NPS) as a go-to metric measuring customer satisfaction and, by extension, overall corporate performance. But some business experts criticize the metric as misleading, simplistic and frequently abused. To compute...
by Kelsey Hawkins | May 17, 2019 | Guest Post
Consumers are more socially conscious than ever. They expect the brands they support to give back to the community and be environmentally responsible. According to a poll by Futerra, around 88% of consumers say they’d prefer to purchase goods and services from...
by William Comcowich | May 16, 2019 | Public Relations
B2B marketers and salespeople significantly underestimate the value of thought leadership content. Besides missing business opportunities, that underappreciation risks damaging company reputations, reveals new research from Edelman and LinkedIn. “The decision...
by William Comcowich | May 15, 2019 | Influencer Marketing
More companies are embracing influencer marketing, and those already in the act are increasing their budgets and employing the strategy more frequently. According to the State of Influencer Marketing report from Linqia.39% of marketers with a digital marketing budget...
by William Comcowich | May 14, 2019 | Public Relations
Many public relations professionals criticize press releases as an antiquated and worthless PR tool. Almost nobody reads them or shares press releases, they argue. Besides failing to gain attention, most press releases overflow with corporate jargon, verbose language...
by William Comcowich | May 13, 2019 | Public Relations
Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the study the...
by William Comcowich | May 13, 2019 | Business
Like many others, professionals in PR and marketing often detest meetings as a waste of time. More organizations are adopting a simple yet highly effective strategy devised by Apple founder Steve Jobs to run meetings that actually produce results. “Steve had a...
by Arthur Solomon | May 10, 2019 | Guest Post
Some time ago, the executive vice president of a PR firm wrote an article about qualities she looks for in a new hire. The list included traits that are valued in a PR person, like being a self starter, having good people skills, being motivated, being creative, and...
by William Comcowich | May 9, 2019 | Social Media Marketing
Marketers are less enamored with Facebook, embracing Instagram and showing more interest in YouTube. They also continue to face challenges measuring social media ROI. Those are some of the findings from the 2019 Social Media Industry Report from Social Media Examiner....
by William Comcowich | May 9, 2019 | Public Relations
As public relations work continues to evolve with more functions and responsibilities in the new media landscape, PR pros must embrace new skills to bolster their career prospects. More people now get their news on social media. More consumers prefer to view videos...
by Nora Mork | May 7, 2019 | Guest Post
Many PR tasks simply need to be done, but are repetitive, boring and time consuming. You could be holding back your business or career if you’re not dedicating your limited time properly and wasting it on tasks that could be automated. You can actually automate many...
by William Comcowich | May 6, 2019 | Public Relations
Public relations work was always demanding but recent surveys indicate that PR is becoming even more stressful. CareerCast rated public relations executive as the eighth most stressful job on its 2019 Most Stressful Jobs list, behind life-or-death occupations like...
by William Comcowich | May 6, 2019 | Social Media Marketing
Misspelled brand names in hashtags create headaches for PR and marketing teams tasked with monitoring and promoting them. And misspelled hashtags are becoming more common, according to PRWeek. People are posting faster in an effort to maintain real-time conversations....
