by William Comcowich | Nov 9, 2018 | Public Relations
Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs faster and perhaps better. The tools improve mainstream digital tools, reduce menial tasks, improve efficiency and generally make life easier for PR. Even...
by William Comcowich | Nov 8, 2018 | Instagram
In its efforts to create new revenue streams, Instagram is adding a new advertising feature that may offer a new marketing option for businesses and others. The ad feature in the works, called Promote, will essentially mimic Facebook’s post boost option, an...
by William Comcowich | Nov 7, 2018 | Social Media Marketing
Twitter has evolved into a snarky battleground between fast-food restaurants. The restaurants’ corporate Twitter accounts routinely jibe each other in back-and-forth exchanges as they mock their competitors’ food. Sometimes the jokes are subtle and good...
by William Comcowich | Nov 6, 2018 | Marketing
Don’t bother trying to reason with people. To persuade consumers, reach their emotions. An array of research concludes that emotions are paramount in reaching opinions and making purchase decisions. Marketers can combine emotion with personalization to attract...
by William Comcowich | Nov 5, 2018 | Media Monitoring
While most public relations professionals now recognize the essential nature of media monitoring and measurement, many are now dropping press release distribution services as a PR requirement, a new survey reveals. The overwhelming majority of PR managers (78%) use a...
by William Comcowich | Nov 2, 2018 | Influencer Marketing
A PR firm’s lawsuit against an Instagram influencer may alter influencer marketing practices. Snap’s public relations agency PR Consulting (PRC) filled a lawsuit against Grown-ish actor Luka Sabbat for failing to promote Snapchat Spectacles on Instagram as...
by William Comcowich | Nov 2, 2018 | Press Releases
Press releases announcing personnel appointments are a mainstay of public relations. They may not always be earth-shattering news, but they fulfill important PR purposes. They keep your organization on the top of the minds of journalists covering your industry. They...
by William Comcowich | Nov 1, 2018 | Online Reputation Management
Although most CEOs and board members know their companies face significant risks, most are not adequately prepared, new research reveals. Organizations face mounting reputational risks from cybersecurity, poorly monitored third-party partners, and accusations of poor...
by William Comcowich | Oct 31, 2018 | Influencer Marketing
As influencer marketing has exploded in popularity, PR and marketing pros may be tempted to purchase a list of top influencers in their brand categories. A list of social media influencers with large numbers of followers and social sway seems to offer a convenient...
by William Comcowich | Oct 30, 2018 | Influencer Marketing
Developing business relationships with people on social media who have modest numbers of followers may seem counterproductive to many marketing and PR professionals. Why develop content with someone who has 10,000 followers when you could work with a celebrity who has...
by William Comcowich | Oct 30, 2018 | Data Analytics
Data analytics provide a key to opening the door to “micro-moments.” Many call it a major marketing opportunity. Google Vice President of Marketing Lisa Gevelber coined the term and defines micro-moments as times when mobile consumers seek information...
by William Comcowich | Oct 29, 2018 | Public Relations
Without doubt, there’s one really effective way to get approval and increased budgets for PR campaigns: demonstrate to the chief executive and other C-suite executives how the PR activities positively impact the organization’s overall goals. Advanced media monitoring...
by William Comcowich | Oct 26, 2018 | Online Reputation Management
Social media allows anyone with a grudge to disparage, condemn and slander others online — often with fake identities or behind a mask of anonymity. Some customers state legitimate complaints. Others post unreasonable grievances. And a whole host of characters,...
by William Comcowich | Oct 25, 2018 | Social Media Monitoring
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. However, social media listening frequently helps guide a business to growth – and to...
by William Comcowich | Oct 24, 2018 | Internal Communications
Nearly all corporate internal communications professionals favor email as their top communications channel, even though employees see email overload as a major problem. Many corporate communicators envision new channels such as mobile apps and text/SMS as a solution...
by William Comcowich | Oct 23, 2018 | Influencer Marketing
Micro-influencers deliver seven times more engagement on Instagram than influencers with more followers, according to new research. The influencer marketing platform SocialPubli.com analyzed the last three campaigns completed by more than 100,000 influencers...
by William Comcowich | Oct 22, 2018 | PR Measurement
Inadequate measurement has traditionally plagued public relations. PR, however, is adapting. More PR pros are mastering measurement in recent years. With new tools and a greater awareness of the importance of measurement, PR has gained greater respect for its...
by William Comcowich | Oct 22, 2018 | Media Relations
Although business executives and subject matter experts have extensive knowledge about their particular companies and subjects, they may not be skilled at answering journalists’ or analysts’ questions in interviews. It’s the role of public relations professionals to...
by William Comcowich | Oct 19, 2018 | Facebook
Two years ago, Facebook admitted it had drastically overstated video views on its platform. Its miscalculation inflated average viewing times by 60 to 80 percent, it admitted. Now, advertisers suing Facebook say the social media network knew about the erroneous...
by William Comcowich | Oct 18, 2018 | Data Analytics
Burger King recently released an advertisement it says was written by artificial intelligence. With the video of tasty-looking burgers and fries rolling, the robot-like voice blurts: “The chicken crossed the road to become a sandwich. Burger King encouraged the...
