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Time to Retire the Net Promoter Score?

Time to Retire the Net Promoter Score? Major corporations have embraced the net promoter score (NPS) as a go-to metric measuring customer satisfaction and, by extension, overall corporate performance. But more business experts now give the NPS a poor score for measuring company performance. To compute its...

PR Lessons from the 2019 Political Scene

PR Lessons from the 2019 Political Scene PR practitioners can learn quite a lot by paying attention to the current political scene. Doing so provides a tuition-free course in public relations that’s not in PR communication school syllabuses. Many of the lessons apply to non-political agency PR. Below are...

How to Wipe Out Fake News

How to Wipe Out Fake News Research has found that people spread falsehoods and fake news more rapidly and widely than factual news. According to a Massachusetts Institute of Technology study, untruthful news is 70 percent more likely to be retweeted on Twitter than true news. Misinformation...

6 PR Lessons from Airbnb

6 PR Lessons from Airbnb Airbnb has become a household name mainly through its PR and marketing practices. Its core service, online reservations for short-term rentals, isn’t unique. Others, such as VBO.com, HomeAway and even Craigslist, post short-term rentals. Instead, Airbnb become top of...