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CEOs Urged to Lead Social Change

CEOs Urged to Lead Social Change People trust their employers more than government officials or the media, new research reveals. That means business leaders can and should assume the reigns of leadership. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than...

Best Job Boards for PR Professionals

Best Job Boards for PR Professionals Most PR and marketing professionals know about major job boards that serve all job seekers in all industries. Indeed.com, Monster.com and CareerBuilder.com come to mind. Hundreds of small job boards that focus on niche professions are often a better choice. Job boards...

Will Facebook PR Problems Cause a Backlash?

Will Facebook PR Problems Cause a Backlash? Facebook’s seemingly never-ending scandals and negative publicity may prompt a backlash that threatens its future. It its most recent controversy, a New York Times investigation revealed that Facebook provided about 150 business partners, including Microsoft, Amazon...

How PR & Marketing Work Better Together

How PR & Marketing Work Better Together Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they...