by William Comcowich | Jan 28, 2019 | Public Relations
People trust their employers more than government officials or the media, new research reveals. That means business leaders can and should assume the reigns of leadership. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than...
by William Comcowich | Jan 25, 2019 | Media Relations
How important is an online corporate newsroom? All journalists – 100 percent – say having an online newsroom is important, and 44% say it’s very important, according to a survey by TEKGroup International. Other key takeaways from the 2019 online newsroom survey...
by William Comcowich | Jan 24, 2019 | Nonprofits
Most nonprofit organizations post their announcements on social media, typically Facebook and Twitter. Far fewer nonprofits use social media listening to take full advantage of social media. Today, most people connect with friends, companies and other organizations on...
by William Comcowich | Jan 23, 2019 | Data Analytics
More than a few experts predict that artificial intelligence (AI) will revolutionize marketing this year. Representing the next step for data in marketing, machine learning-based marketing tools will analyze data and customer behavior, make recommendations and...
by William Comcowich | Jan 22, 2019 | Public Relations
Most PR and marketing professionals know about major job boards that serve all job seekers in all industries. Indeed.com, Monster.com and CareerBuilder.com come to mind. Hundreds of small job boards that focus on niche professions are often a better choice. Job boards...
by William Comcowich | Jan 21, 2019 | Facebook
Facebook’s seemingly never-ending scandals and negative publicity may prompt a backlash that threatens its future. It its most recent controversy, a New York Times investigation revealed that Facebook provided about 150 business partners, including Microsoft, Amazon...
by William Comcowich | Jan 21, 2019 | Influencer Marketing
Many brands work with influencers. Some also work with micro-influencers, child influencers, animal influencers and nano-influencers. Virtual influencers, computer-generated images (CGIs) with enormous social followings, may be the next major trend in social media....
by William Comcowich | Jan 18, 2019 | Social Media Marketing
Some call TikTok the next Instagram. The app for short-form mobile videos surpassed Facebook, Instagram, Snapchat and YouTube in monthly downloads in the U.S. last November. TikTok reached 500 million monthly active users last June, according to ByteDance, the...
by William Comcowich | Jan 17, 2019 | Public Relations
Meetings often annoy communications professionals because they consume vast amounts of time. PR and marketing meetings produce plenty of talk but few valuable conclusions or action items. Some people rehash old material while others drift into a dream and pay little...
by William Comcowich | Jan 16, 2019 | Public Relations
Companies embroiled in high-profile lawsuits, government investigations or other types of controversies typically contact a PR firm and a law firm, perhaps not in that order. Litigation and public relations have become increasingly intertwined. Lawyers speak to the...
by William Comcowich | Jan 15, 2019 | Twitter
Twitter is introducing an option that allows users to return to a reverse chronological timeline and abandon the default algorithmic timeline which displays tweets by relevance to the subscriber, as determined by an algorithm. Users will be able to click on a sparkle...
by William Comcowich | Jan 15, 2019 | PR Measurement
Although fewer public relations pros use advertising value equivalencies, AVEs persists in some quarters, despite the industry’s efforts to eradicate the PR metric. AVEs value media relations placements by comparing them to the cost of equivalent advertising space. PR...
by William Comcowich | Jan 14, 2019 | Media Monitoring
Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not following recommended best practices when setting up search parameters or analyzing results can produce confusing results or bog down...
by William Comcowich | Jan 11, 2019 | Facebook
A new study examined 777 million Facebook posts to find what produced the most engagement last year. Marketers, who have seen Facebook reach plummet over the recent months and years, may be very interested in the findings from Buzzsumo. Marketers have eagerly sought...
by William Comcowich | Jan 10, 2019 | Data Analytics
Most high-level business executives obsess over data. Public relations and marketing professionals have recently followed their lead. Data now swamps PR and marketing teams. Sometimes they seek data just for the sake of collecting numbers that impress their c-level...
by William Comcowich | Jan 9, 2019 | Facebook
Creating a Facebook Group that’s hidden from the general public may seem counterintuitive to public relations and marketing pros intent on increasing brand or cause awareness. But many social media experts tout the benefits of Facebook secret groups. Facebook offers...
by William Comcowich | Jan 8, 2019 | Marketing
Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they...
by Arthur Solomon | Jan 8, 2019 | Guest
For the past several years I, as many others, have compiled year-end lists of companies and individuals that caused or mismanaged PR crises. Last year, many individuals, corporate entities, politicians, and media personalities deservedly suffered negative publicity...
by William Comcowich | Jan 7, 2019 | Advertising
Online ad fraud – it’s pervasive and may be even more widespread than most marketers believe. Fraudsters create fake websites and bogus web traffic in order to collect lucrative advertising income. Sophisticated malware replicates clicks of real humans to convince...
by William Comcowich | Jan 3, 2019 | Social Media Marketing
Some PR and marketing trends attract great attention. Most people working in PR and marketing have often heard how artificial intelligence, online video and big data will impact public relations and marketing. Other trends don’t attract so much publicity. Here’s some...
