by William Comcowich | Mar 11, 2020 | Digital Marketing
With the demise of many traditional news media outlets and reduction in coverage by many others, guest post articles on blogs have emerged as a worthwhile media placement alternative. Guest posts can fulfill many different public relations objectives. It can build...
by William Comcowich | Mar 10, 2020 | Twitter
Public relations experts consider Twitter a valuable – perhaps the most valuable — social media channel for PR. Its open nature allows users, including politicians, business leaders, media pundits and others, to reach large audiences. For PR pros, Twitter is...
by Michael Kling | Mar 10, 2020 | Social Media Marketing
Although stories may disappear after 24 hours on social media networks, they’re becoming a permanent and pervasive social media feature. Snapchat rose to prominence after first introducing stories, groups of posts that disappear after 24 hours. Instagram attracted...
by Michael Kling | Mar 9, 2020 | Public Relations
Good pay and benefits are great, but there are other reasons why PR people like their jobs, a new survey reveals. When asked “What are the most satisfying aspects of your job?” PR pros most frequently answered challenging work (56%), organizational mission/integrity...
by William Comcowich | Mar 6, 2020 | Public Relations
Corporate boards believe a company code of conduct helps prevent employee misbehavior and safeguard the organization’s reputation. PR and corporate communications professionals agree: By curtailing illegal and unethical actions, the company can avoid...
by William Comcowich | Mar 5, 2020 | Marketing
Companies are cancelling conferences and business travel plans due to concerns over coronavirus, now officially named COVID-19. Facebook cancelled its F8 conference, its biggest event of the year. Marketers and developers eagerly look forward to the annual conference...
by William Comcowich | Mar 4, 2020 | Social Media Measurement
Social media offers a goldmine of information that brands can tap for market research and product development. Companies were once content to research customer preferences through interviews, focus groups and surveys. But they now find that social media analytics...
by Michael Kling | Mar 3, 2020 | Influencer Marketing
No longer is influencer marketing a teen-ager crashing the marketing party. Influencer marketing has grown up into a well-developed, well-financed and successful strategy, with many different types of influencers working across a range of platforms. So says the 2020...
by Michael Kling | Mar 2, 2020 | Business
Agendas are the basis of well-run business meetings. But not just any agenda will do. Poor agendas jammed with a laundry list of topics lead to unproductive meetings. Steven G. Rogelberg, a Chancellor’s professor at the University of North Carolina Charlotte, has a...
by William Comcowich | Mar 2, 2020 | Marketing
More than a few pundits have predicted smart speakers will revolutionize marketing. But have marketers heard that message? Smart speakers have certainly spread rapidly. Smart speaker sales reached 147 million worldwide last year, a 70% increase over the previous year,...
by William Comcowich | Feb 28, 2020 | Crisis Communications
The Houston Astros may have won the 2017 World Series, but the team lost the public relations ballgame following revelations they used an illegal sign-stealing scheme that season. Major League Baseball suspended the Astros team manager and general manager and...
by Michael Kling | Feb 27, 2020 | Public Relations
Many businesses, and some PR pros, turn to press release distribution services to disseminate their news and publicize their activities. They expect extensive media placements and improved search engine results from scores of backlinks. But many experienced PR pros...
by William Comcowich | Feb 25, 2020 | Crisis Management
Wells Fargo continues to suffer PR consequences from its long-running saga involving unrealistic sales quotes and fake customer accounts. Most recently, Wells Fargo agreed to pay $3 billion to resolve criminal and civil cases. Between 2002 and 2016, the bank...
by William Comcowich | Feb 25, 2020 | Social Media
Social media can be an excellent tool for building relationships with journalists, bloggers and social media influencers, but it comes with its own unwritten rules of etiquette. PR and marketing pros who don’t follow those accepted practices will almost certainly...
by William Comcowich | Feb 24, 2020 | Social Media Monitoring
The fastest-growing companies in the US understand the importance of social media marketing for business success, but many risk dire consequences due to their lack of media monitoring, new research reveals. The Center for Marketing Research at the University of...
by Jo Spink | Feb 24, 2020 | Guest Post
PR is an amazing tool to build awareness of a company and its products and enhance a business’s reputation. PR can also be a superb tool for search engine optimization (SEO). With search marketing now an essential PR and marketing element for any business, SEO can...
by William Comcowich | Feb 20, 2020 | Marketing
Experiential marketing, also called participation marketing or engagement marketing, is a new secret sauce to promoting brand messages and reaching busy, distracted and skeptical audiences, advocates say. People are spending less on what economists call durable goods...
by William Comcowich | Feb 19, 2020 | Media Measurement
More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company and its brands. Whether done by human analysts or with computer programs, sentiment analysis grades social media comments,...
by William Comcowich | Feb 17, 2020 | Crisis Management
Many organizations have created PR crisis management plans. Far fewer practice them. Almost two-thirds of business executives have a crisis management plan in place, reveals a survey by PR News and CS&A International. Out of that group, almost 40% have never...
by William Comcowich | Feb 14, 2020 | Influencer Marketing
The Federal Trade Commission will consider strengthening influencer marketing regulations, a move that could smother or upend the still-evolving marketing strategy. As part of a comprehensive review of its current rules, the FTC is seeking public input on how to...
