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The COVID-19 economic shutdown has devastated influencer marketing. Brands and marketing agencies have slashed budgets. Live events that influencers use to obtain new content and promote themselves have been cancelled. Influencers in sectors like travel are especially...
No longer is influencer marketing a teen-ager crashing the marketing party. Influencer marketing has grown up into a well-developed, well-financed and successful strategy, with many different types of influencers working across a range of platforms. So says the 2020...
The Federal Trade Commission will consider strengthening influencer marketing regulations, a move that could smother or upend the still-evolving marketing strategy. As part of a comprehensive review of its current rules, the FTC is seeking public input on how to...
Companies sometimes form advisory boards to enhance their prestige and gather input from subject matter experts and business leaders. Local non-profit organizations form advisory boards to receive guidance from community leaders. Some organizations now form advisory...
New guidelines from the Federal Trade Commission (FTC) provide clarity to influencer marketing disclosure practices. The FTC’s Disclosures 101 for Social Media Influencers detail when and how influencers should reveal any “material connection” to brands when endorsing...
It may be tempting to bundle celebrities like Kim Kardashian, Justin Bieber and Taylor Swift in the same category as lesser-known social media influencers. But the two groups are different, even if both have plenty of followers Celebrity endorsements and...
