by William Comcowich | May 31, 2018 | Measurement
In the past, few companies placed corporate social responsibility (CSR) in the forefront of PR and marketing efforts. While some issued occasional press releases about their charitable donations, most gave CSR a low priority. Mainstream corporate America generally...
by William Comcowich | Oct 11, 2017 | Measurement
A Google analytics executive says trying to track too many metrics has become common measurement mistake. “The biggest misconception is the perceived need to capture and measure everything and anything,” said Janneke van Geuns, Google’s head of...
by William Comcowich | Jun 2, 2017 | Measurement
A new survey of chief communication officers reveals that the executives place a priority on analytics, but measurement practices sometimes fall short. Most communication leaders oversee key performance indicators or metrics (KPIs) that were once strictly the prevue...
by William Comcowich | May 15, 2017 | Measurement
Measuring their contribution to business objectives has been an ongoing challenge for marketers. A new survey of B2B marketers indicates that frustrations about proving their return on investment (ROI) appear to be waning. For the last two years, marketers surveyed by...
by William Comcowich | Mar 13, 2017 | Measurement
Marketers aggressively encourage Facebook users to like their brands. They believe that Likes prompt the brand’s updates to appear in customers’ news feeds and prompt engagement to appear in their friends’ news feeds. Some believe that a Like also prompts more...
by William Comcowich | Mar 8, 2017 | Measurement
Facebook Reactions, introduced a year ago, have started to improve brands’ ability to engage with followers, understand their audiences and improve content strategies. The emoticons have been used a total 300 billion times. While that sounds huge, Facebook reportedly...
