by William Comcowich | Sep 4, 2020 | Podcasts
With the boom in working from home this year, the many people who listened to podcasts while commuting dwindled. Despite the substantial drop in podcast listeners due to Covid-19, podcasting remains a viable PR and marketing strategy. The much-predicted popping of a...
by William Comcowich | Apr 7, 2020 | Podcasts
Podcast listening dropped substantially as the coronavirus epidemic forced people to stay home. In recent years, many people found podcasts to be convenient distractions while commuting. Fewer commuters mean fewer podcast listeners. Many people are also too busy...
by William Comcowich | Sep 25, 2018 | Podcasts
Too many mouths and not enough ears may sound like a condemnation of politics. Not in this case. It’s a shorthand evaluation of the current market for podcasts. Panoply, the podcasting unit created by Slate magazine, recently laid off most of its staff and announced...
by William Comcowich | Mar 14, 2018 | Podcasts
Podcasts continue to become more popular. According to the 2018 Infinite Dial study from Edison Research, 44 percent of Americans over 12 years old say they have listened to a podcast, up from 40 percent last year. More than one in five (22 percent) say they most...
by William Comcowich | Dec 19, 2017 | Podcasts
Apple has introduced its much-anticipated podcast analytics that some say may revolutionize podcasting. Until now, podcasters have relied on little more than numbers of downloads. Now, podcasters will be able to learn when listeners play individual episodes, what...
by William Comcowich | Oct 17, 2017 | Podcasts
After years of predictions of a business podcasting boom, corporate podcasting is finally coming into its own as a PR and marketing tool. More companies are launching podcasts. Even small to mid-sized organizations are experimenting with the format. Because of...