by William Comcowich | Jun 19, 2017 | Podcasts
Podcasters, advertisers and marketers will gain more data and greater insight about listeners in Apple’s new podcast analytics. Apple’s podcast app is the most common venue for listening to the online audio programs. An upcoming version of the app will...
by William Comcowich | Mar 21, 2017 | Podcasts
Podcast enthusiasts, pointing to the growing popularity of the audio programs, have called podcasts the medium of the future – for years now. The anticipated podcast boom has yet to materialize. Podcasts may always remain the technology of the future. However, new...
by William Comcowich | Jun 8, 2016 | Podcasts
Podcasts offer an enormous marketing potential. One in three podcast listeners expect to increase their podcast consumption over the next six months. Nearly one in five Americans ages 18-49 listen to podcasts at least once a month, while nearly one in three men 18-34...
by William Comcowich | Jan 11, 2016 | Podcasts
Pundits have differed greatly on the future of podcasting, the technology that distributes audio files through downloading for later listening or streamed immediately on the Web. Promoters say podcasting is on the high-speed highway to success. Detractors say...
