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2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies in PR and corporate communications will impact PR analytics. These are some key PR measurement trends to anticipate next...
The overwhelming majority of public relations professionals (79%) say top management and boards demand more accountability and measurement than ever, according to the Communications Bellwether Survey from PR Week and Boston University. The growing importance of PR...
PR pros cite measurement – or the lack of it — as their main challenge. Almost three-quarters (72%) of PR pros surveyed by Muck Rack rank measuring business impact as their top challenge. In addition, 65% cite lack of quantifiable measurement, and 50 % cite...
PR ROI is seen by many as the Holy Grail of PR measurement. Public relations people strive to determine PR’s ROI and quantify how PR contributes to the organization’s ROI. After all, it’s the key metric for C-suite executives. PR agencies and...
Improved measurement can elevate the PR profession, agreed experts speaking at a PRWeek Breakfast Briefing. Better measurement will prove the value of PR to corporate management and help PR secure funding, greater influence and a voice in high-level corporate...
A new survey reveals a large gap between senior PR professionals’ top skills and what recruiters seek. Recruiters rank research, evaluation and measurement skills as one of the top five most desirable skills, according to the UK’s Chartered Institute of Public...
