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Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may have evolved, but they remain a core public relations tool for businesses of all sizes. Polished publicity releases can be especially effective for...
Press releases announcing personnel appointments are a mainstay of public relations. They may not always be earth-shattering news, but they fulfill important PR purposes. They keep your organization on the top of the minds of journalists covering your industry. They...
The press release may need to evolve or die. That’s quite a statement from someone who has strongly supported the use of news releases as a PR tool. But, new research shows that journalists overall hold a dim view of press releases. About half of journalists surveyed...
