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Many PR and marketing veterans say joint press releases offer outsized publicity that a firm seldom can obtain on its own. Both companies gain increased exposure through the partner’s distribution channels. If both partners are reputable, both gain access to new leads...
Pharmaceutical companies hope to introduce Covid-19 vaccines to the public by year end and then rapidly ramp up production. If most people receive vaccinations by next fall, life may regain a large degree of normalcy. That may be more difficult than thought....
Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers (CMOs) are moving more PR and marketing functions in-house. One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data...
While writing and relationship-building remain the foundations for work in public relations, PR pros have assumed new responsibilities in SEO, social media and other tasks once considered outside the domain of PR. The fast-changing digital landscape makes it...
Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. By establishing reputations for thought...
This year’s divided electorate and disputed election results present a PR dilemma to brands over what’s usually a routine affair. Should companies and corporate leadership congratulate Joe Biden and running mate Kamala Harris for their election victory?...
