by William Comcowich | Mar 20, 2020 | SEO
The role of anchor text has changed immensely in recent years. Anchor text is the usually blue and underlined clickable link. Anchor text tells you about the web page that will open when you click the link. It also tells Google (and Bing) about the page. The different...
by William Comcowich | Nov 8, 2019 | SEO
Marking the end of an era, Google’s search engine will ignore Flash content on web pages and stop indexing standalone SWF files, an extension of Shockwave Flash, by the end of the year. Flash is a once popular software program used to develop animations for websites...
by William Comcowich | Oct 31, 2019 | SEO
The new BERT update to Google’s search algorithm is being called the most important update in years. Pandu Nayak, Google’s vice president, search, calls the update the “biggest leap forward in the past five years, and one of the biggest leaps forward in the...
by Meggie Nahatakyan | Aug 22, 2019 | SEO
SEO (search engine optimization) can deliver enormous benefits once you’ve mastered its intricacies. SEO can land your website at the top of search results. For a business, that top spot means revenues, profits, and authority. Businesses can’t ignore SEO. There is no...
by William Comcowich | Aug 7, 2019 | SEO
Google search rankings and website traffic are among the key metrics for PR and marketing analytics. That’s one reason to stay abreast of the latest Google algorithm updates. Google constantly tweaks its algorithm. It made 3,200 changes last year alone. Staying...
by William Comcowich | Apr 15, 2019 | SEO
301 redirects are a common SEO technique that can bring substantial website and marketing benefits. A 301 redirect permanently redirects website visitors and search engines from one URL to another. Much like a mail forwarding service, the redirect sends visitors to...
