by William Comcowich | Aug 17, 2016 | Storytelling
Lately, most every influencer in marketing and public relations pontificates on the need for more data, data analysis and “big data.” Commentators urge PR professionals to brush up on data analysis skills and include data in their press releases, media pitches and...
by William Comcowich | Jun 16, 2016 | Storytelling
Compelling brand storytelling requires a sympathetic protagonist as a central element. A customer, fictional or real, often fills that role. Employees too offer a goldmine of storytelling that can humanize the brand. Employees have plenty of stories. They are probably...
by William Comcowich | May 24, 2016 | Storytelling
Statistics can increase the power of your message. Data in business presentations can help persuade your managers and peers. Statistics in media pitches can gain the attention of editors. Numbers can make your content more interesting and trustworthy, whether you’re...
by William Comcowich | Jan 26, 2016 | Storytelling
Visual storytelling is one of the most important trends for 2016. Brands that embrace visual storytelling will attract and engage their audiences better. Consider these statistics. Visual content is more than 40 times more likely to be shared on social media than...
by William Comcowich | Jan 21, 2016 | Storytelling
Say goodbye to advertising. Say welcome to storytelling. A rapid decline of the effectiveness of “interrupt advertising” has forced brands to turn to sustained storytelling, according to a new report from Skyword, A Study in Brand Transformation. Storytelling offers...
by William Comcowich | Nov 17, 2015 | Storytelling
Although they may use different words to identify it, public relations experts cite one crucial element in good storytelling: emotion. Finding the passion behind the story and conveying heartfelt emotion is the not-so-secret, but often-forgotten sauce of great PR and...
