by William Comcowich | Aug 21, 2017 | Video
Video has become an essential tool for many marketing and PR pros. Sixty percent of marketers and 55 percent of small and mid-sized business owners use video to stay relevant and believe it has become a “must-have” for marketing, according to a survey by Animoto....
by William Comcowich | Dec 6, 2016 | Video
YouTube is the second most popular social media site after Facebook, the most popular search engine after Google, and the largest video network. The site continues to grow more popular as smartphone technology matures. Today, half of YouTube video views originate on...
by William Comcowich | Jul 14, 2016 | Video
News publishers and marketers are jumping headlong into online video, based on multiple studies showing that video attracts more viewers than text and still graphics. Many in publishing and marketing expect that video will soon dominate the internet. Sixty percent of...
by William Comcowich | Jun 15, 2016 | Video
With the surging popularity of digital streaming, video has clearly become an increasingly important PR and marketing strategy. The video programs can range from 6-second snippets to 30-minute documentaries. Sixty percent of marketers use video in their marketing and...
by William Comcowich | May 3, 2016 | Video
PR and marketing typically strive to control the message as much as possible – and to avoid approaches that lack control. Yet early adopters view live streaming video as one of the most vigorous new PR and marketing tools. That’s true even though live streaming...
by William Comcowich | Apr 8, 2016 | Video
Live events are captivating, engaging, and attract large audiences. Sports, theater and music have demonstrated the power of “live” for centuries. TV broadcasters have capitalized on the excitement of live events for decades. With the development of live online video...
