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Hurricane Florence Highlights Corporate PR & Marketing Crisis Planning

Hurricane Florence from space. Image source: NASA

As Hurricane Florence begins to pound the Carolinas, corporate communications around the country will likely be urgently reviewing their disaster response plans. Some will feel more confident of weathering storms than others, and some may wish they had created crisis communications plans earlier.

With many days left in this year’s hurricane season, more severe storms striking the US are a distinct possibility. Other types of severe weather events will become more common, climate experts predict. You only need to look at the massive forest fires in California. That means PR teams will need to incorporate weather into their crisis plans.

Read the entire article on O’Dwyer’s.

William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of He is currently serving as Interim CEO and member of the Board of Directors. provides customized media monitoring, media measurement and analytics solutions across all types of traditional and social media.