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Media Measurement News Library Publishes New Ebook on Selecting Media Monitoring and Measurement Services

January 2020, Issue #1

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January 2020 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Happy New Year
Featured Post Publishes New Ebook on Selecting Media Monitoring and Measurement Services
The comprehensive ebook provides valuable information on reviewing, assessing and selecting media monitoring and measurement vendors to meet your organization's specific media intelligence and analytics needs. Read More »

Wrong Ways and Right Ways to Repair Damaged Online Reputations
Image source: Ian D. Keating via Flickr
PR and SEO firms use different techniques to push positive content about clients to the top of search engine results. Beware of some so-called black hat tactics that are unethical and can backfire. Read More »
Artificial Intelligence Delivers Greater PR Measurement Benefits
Artificial intelligence has arrived in PR. Advances in AI and related technologies significantly improve media measurement, bringing substantive benefits. Read More »
Video Op-eds: A New and Potent PR Tool
Robert Redford delivers a video op-ed in The New York Times
Companies and not-for-profits can now distribute their opinions and positions in more convincing and engaging video op-eds, also called video essays, rather than submitting text copy to a newspaper. Read More »
Executives See Disconnect between PR Expectations & Results
Business executives believe PR campaigns often don't meet their objectives and fall short of expectations, research shows. Here's how PR can close the expectations gap. Read More »
Marketing Lessons from the 'Peloton Wife'
Aviation Gin's sly play off Peloton's controversial exercise bike commercial drew widespread praise. The amusing promotion shows how brands can benefit by getting their social media marketing in shape. Read More »
Best PR & Marketing Measurement Articles of 2019 from
By reviewing this comprehensive compilation of articles on PR and marketing measurement, communications professionals can advance their knowledge and skills in using news and social media monitoring and analytics for crisis management, and to prove and improve the value of their PR and marketing campaigns. Read More »
The Worst Public Relations Blunders of 2019 and Advice about Tackling PR Crises
Few things are certain in life. But as surely as the sun rises and sets, PR blunders will occur. These are some of the most significant PR blunders of 2019 and their lessons for PR people. Read More »
Last Weeks Articles
The Potent PR Value of Op-Eds for Influencing Public Opinion
Op-eds can convince readers to shift their viewpoints, regardless of their political leanings. In addition, PR teams have new media channels for distributing op-eds. Applying recommended best practices for crafting op-eds and getting them published can sway public opinion. Read More »
5 Outstanding PR & Marketing Campaigns of 2019
Public relations and marketing professionals can glean ideas and learn how to improve their own campaigns by examining other brands' successful promotions. Read More »

2019 'Things That Really Matter Awards,' for Good Guys Who Did Things to Benefit Society - and (Incidentally) Received Good PR

Independent Contractors or Employees? Understanding the Differences to Avoid IRS Penalties

9 Ways to Better Manage PR Freelancers and Telecommuters

As Digital Ad Costs Escalate, 2020 Marketing Strategies Accentuate PR to Deliver Greater Value

Recommended Reading
Stanford School of Business
Harvard Business Review
Fast Company
Harvard Business Review
Popular Science
Garret Public Relations
From the Archives
Conferences and Webinars
Webinar: The Latest Google Skills for Communicators Virtual Summit, Jan. 17 from 1 to 3:15 p.m. Eastern time. Presented by Ragan. $449.
Conference: Brand Storytelling Workshop, Feb. 6 in Miami, Fl. Presented by Ragan. Standard price: $999.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: Social Media Marketing World, March 1-3 in San Diego. Presented by Social Media Examiner. All access retail price: $1,697.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Crisis Communications Master Class, March in New York, NY. Presented by Ragan. Standard price: $999.
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-20 in New York, NY. Presented by P World.
Conference: Crisis Communications Boot Camp, March 12-13 in Los Angeles, CA. Presented by P World.
Conference: Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Conference: IPR Bridge Conference, March 26-27 in Washington, D.C. Presented by Institute of Public Relations.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Deputy Director - District of Columbia Housing Authority, Washington, DC
Communications Director - AFL-CIO, Washington, DC
Communications Officer - Villanova University, Villanova, PA
Manager, Communications & Media Relations - American Diabetes Associating, Arlington, VA
Manager, Corporate Communications - Metropolitan Airports Commission, Minneapolis, MN
Director of Corporate Communications and Media - American Forests, Washington, DC
Marketing Positions
Senior Director, Marketing Strategy, Insights & Analytics - Freddie Mac, McLean, VA
Director, Marketing and Communications - Virginia Tech, Blacksburg, VA
Digital Marketing Analyst - Music and Arts, Frederick, MD
Digital Marketing Analyst - Marathon Health, Winooski, VT
Marketing Analyst - Fora Financial, New York, NY
Digital Marketing Coordinator - Members 1st Federal Credit Union, Mechanicsburg, PA
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Gizmo of the Week
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Makes it simple to record remote interviews of podcast guests in studio quality. Read More
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download your free guidebook now!
Quote of the Week
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"Those who dare to fail miserably can achieve greatly."
John F. Kennedy
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Factoids of the Week
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Only 30% of executives believe that PR's key performance indicators (KPIs) have been clearly articulated to PR teams. (North 6th Agency)Tweet this!
36% of people prefer list-based headlines. (IMPACT)Tweet this!
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