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How to Manage Communications for a Cybersecurity Breach

January 2019, Issue #2

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January 2019 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How to Manage Communications for a Cybersecurity Breach
Data breaches remain an on-going threat. It's essential for corporate communications teams to prepare contingency plans. A swift response, taking responsibility and explaining how the organization will prevent future breaches are key to restoring trust. Read More »

4 PR & Marketing Innovations to Embrace in 2019
Brands that adopt these lesser-known trends will become well positioned to enjoy a more prosperous 2019. Brands can earn more trust by building personal branding and intimate relationships with small yet valuable audiences. Read More »
More Consumers Conduct Product Research on Social Media; May Lead to Rise in Social Buying
As more consumers turn to social media to research products and interact with brands, companies that emphasize social media promotions and connecting with consumers through social media listening will gain a competitive advantage. Read More »
Marketers Listen to Customers but Hear Noise
While brands employ customer listening through social media monitoring and other methods, they struggle to truly understand customers and obtain meaningful insights that add value. Potential solutions are available. Read More »
Major Public Relations Blunders of 2018
Politicians and political pundits let slip many comments that prompted criticism and negative news coverage. Preparation and simple precautions can prevent many PR mishaps. Read More »
How PR Can Win More and Better Media Coverage at Trade Shows
Because large trade shows attract many journalists, they offer the opportunity to gain important media coverage. But obtaining media coverage during trade shows is certainly not assured, especially given the number of companies vying for attention. Read More »
Most Viewed from Previous Issues
2018 Best Articles on Media Monitoring, PR Measurement and Social Media Analytics
We've selected the best articles on media monitoring and measurement posted on the Glean.info blog in 2018. The posts cover a range of topics on PR measurement, social media analytics, social media listening and media intelligence. Read More »
Our Best PR & Marketing Blog Posts of 2018
We've gathered the best posts on a range of general public relations and marketing topics. The articles include best practices for working with journalists and gaining more favorable media coverage, what PR can learn from how major brands successfully - or not successfully — managed PR crises, and many other topics. Read More »
Other Articles to Help You
Vox
Medium
Make it
Medium
The New York Times
Harvard Business Review
MarketingProfs
From the Archives
Conferences and Webinars
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Webinar: How to Tell Your Organization's Story to Get Media Coverage, Jan. 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Conference: Crisis Management Summit, Feb. 27-28 in Miami, FL. Presented by PR News. $1,595 onsite.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 6-8 at Walt Disney World Resort. Presented by Ragan and PR Daily. Standard all-access pass: $2,095.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media Strategy Summit, March 20-21 in Anaheim, CA. Presented by GSMI. General summit ticket $1,599.
Conference: Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Global PR Summit New York, June 6-7 at the NYIT Auditorium. Organized by P World. Onsite price $1,699.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Directory, University Communications - University of Maryland, College Park, MD
Communications Manager - LMU, Los Angeles, CA
Vice President for Media and Public Relations - Catalyst, New York, NY
Public & Media Relations Specialist - University Vermont Medical Center, Burlington, VT
Communications & Marketing Manager - North Idaho College, Coeur d'Alene, Idaho
PR & Influencer Manager, Global - The Optical Society, Washington, DC
Marketing Positions
Marketing Manager - Presidio Trust, San Francisco, CA
Digital Marketing Strategist - Evolve Creative Group, Akron, OH
School Marketing Specialist - American Dairy Association North East, New York, NY
Digital Marketing Analyst - Effective Spend Digital Marketing, Austin, TX
Associate Marketing Analyst - REI, Kent, WA
Marketing and Social Media Manager - Connecticut Public Affairs Network, Inc., Hartford, CT
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Factoids of the Week
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9,668 security breaches from Jan. 1, 2005, to Nov. 30, 2018, exposed 1,643,148,162 potentially sensitive personal records. (Identity Theft Resource Center)Tweet this!
63% of marketing leaders employ listening programs but only 10% feel the programs do an exceptional job at integrating insights into marketing campaigns. (CMO Council)Tweet this!
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Quote of the Week
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"We think, mistakenly, that success is the result of the amount of time we put in at work, instead of the quality of time we put in."
Arianna Huffington
     
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Gizmo of the Week
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