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Media Measurement News Library

How to Measure the Value of Press Releases

January 2020, Issue #2

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January 2020 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Happy New Year
Featured Post
How to Measure the Value of Press Releases
News releases can prompt favorable media coverage, increase brand awareness and help boost sales. The hard part is proving the value of press releases to senior management. Using media measurement and analytics to demonstrate the value of news releases can improve PR's standing in the organization. Read More »

Black PR Emerges as a PR Menace
What's now dubbed "Black PR" threatens the reputation of legitimate PR strategies and practices. The PR profession must aggressively promote ethical standards, defend its techniques, and isolate the bad actors. Read More »
New California Law Complicates Hiring of Freelancers and Other Gig Workers
A California law that restricts hiring freelancers is causing confusion and angst among PR and marketing agencies. Agencies face tough decisions about working with California-based freelancers. Read More »
Lessons from the Best LinkedIn Pages
Image source: LinkedIn
Reviewing outstanding LinkedIn Pages can help PR and marketing professionals build better pages for their own companies. Read More »
4 Crucial Social Media Trends to Shape Business in 2020
PR and marketing professionals who stay abreast of emerging trends and implement new social media features are more likely to succeed in the coming year. Read More »
10 Ways Brands Use IGTV for PR & Marketing
Long-form videos on Instagram TV (IGTV) offer an effective marketing channel to reach and influence audiences at relatively low costs. Almost any business can succeed on IGTV with an entertaining and informative video. Read More »
Last Weeks Articles Publishes New Ebook on Selecting Media Monitoring and Measurement Services
The comprehensive ebook provides valuable information on reviewing, assessing and selecting media monitoring and measurement vendors to meet your organization's specific media intelligence and analytics needs. Read More »
Wrong Ways and Right Ways to Repair Damaged Online Reputations
Image source: Ian D. Keating via Flickr
PR and SEO firms use different techniques to push positive content about clients to the top of search engine results. Beware of some so-called black hat tactics that are unethical and can backfire. Read More »

Artificial Intelligence Delivers Greater PR Measurement Benefits

Video Op-eds: A New and Potent PR Tool

Executives See Disconnect between PR Expectations & Results

Marketing Lessons from the 'Peloton Wife'

Best PR & Marketing Measurement Articles of 2019 from

The Worst Public Relations Blunders of 2019 and Advice about Tackling PR Crises

Recommended Reading
The New York Times
USA Today
The New York Times
From the Archives
Conferences and Webinars
Webinar: The Latest Google Skills for Communicators Virtual Summit, Jan. 17 from 1 to 3:15 p.m. Eastern time. Presented by Ragan. $449.
Conference: Brand Storytelling Workshop, Feb. 6 in Miami, Fl. Presented by Ragan. Standard price: $999.
Conference: SMX West, Feb. 19-20 in San Jose, CA. Presented by Search Engine Land. All-access pass $1,945 onsite.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: Social Media Marketing World, March 1-3 in San Diego. Presented by Social Media Examiner. All access retail price: $1,697.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Crisis Communications Master Class, March in New York, NY. Presented by Ragan. Standard price: $999.
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-13 in Los Angeles, CA. Presented by P World.
Conference: Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Conference: IPR Bridge Conference, March 26-27 in Washington, D.C. Presented by Institute of Public Relations.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Digital Public Relations Manager - TRANZACT, Raleigh, NC
Assistant Dean for Communications - University of Maryland, College Park, MD
Associate, PR and External Communications - Hispanic Association on Corporate Responsibility, Washington, DC
Digital Web Editor - UNICEF, New York, NY
Associate Director of Communications and Public Relations - New England Science & Sailing Foundation, Stonington, CT
Public Relations Specialist - Merchants Fleet, Hooksett, NH
Marketing Positions
Sr. Manager of Advanced Customer Analytics - Calvin Klein, New York, NY
Marketing Analyst - CRDF Global, Arlington, VA
Digital Marketing Manager - Ad Council, New York, NY
Manager, Digital Content and Writing - American Dental Association, Chicago, IL
Jr. Marketing Analyst - Clarus Commerce, Rocky Hill, CT
Marketing Analyst - PepsiCo, White Plains, NY
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Factoids of the Week
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36% of sales and marketing decision-makers believe social selling will become the "default way to engage with buyers." (Forrester Consulting)Tweet this!
Companies that post weekly on their LinkedIn Pages see a 2x lift in engagement with their content. (LinkedIn)Tweet this!
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download your free guidebook now!
Gizmo of the Week
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Provides high-quality summaries of top non-fiction Read More
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Quote of the Week
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"There are two kinds of forecasters: those who don't know, and those who don't know they don't know."
John Kenneth Galbraith
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