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Combatting Fake News: PR's Critical Role

January 2017 Issue #3

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January 2017 Issue #3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
Combatting Fake News: PRs Critical Role
PR has a responsibility to take a leading role in combatting fake news. To protect their organizations and brands, PR professionals must monitor social media for erroneous reports and swiftly counter misinformation. PR can also play a larger role by supporting fact-checking organizations and by pushing Google and Facebook to block fake news reports. Read More »

Creating Quality Content is the Best SEO Tactic - but How Do You Define Quality?
Most marketers agree that "content is king" and that creating quality content is the most effective SEO strategy. Creating outstanding content that meets the needs of the audience is also the most challenging way to gain higher ranking in search results. Publishing large amounts of mediocre content will not achieve SEO success - or click with the audience. Read More »
How Interactive Content & Personalization Improve Video Marketing Success
Marketing and PR can improve online video promotion through interactive content and personalization. Besides keeping viewers interested, interactive content such as surveys, quizzes and links, can improve video marketing measurement. Read More »
The Effect of Artificial Intelligence on PR - and How to Handle It
Artificial Intelligence will transform knowledge-based, white collar occupations once thought to be safe from automation. That includes public relations. It's essential for PR to be ready to communicate how AI will change their organizations - and learn how best to apply AI to standard PR tasks. Read More »
Cinnabons Tweet Shows the Risks on Social Media; How to Avoid Offending
It's easy to stir consumer anger through tweets and social media comments that seem innocent when you hit the publish button. Cinnabon's tweet on Carrie Fisher's demise displayed the most recent example of a social media faux pas by a leading brand. Following these tips can help PR and marketing avoid being scalded on social media for offensive remarks. Read More »
Pinterest Predicts Top Consumer Trends with Social Media Analytics
Brands can benefit from Pinterest's new research that reveals outstanding trends in a range of lifestyle trends. The research shows the type of insights brands can uncover through social media analytics. Read More »
Most Viewed from Previous Issues
Top PR & Marketing Trends to Embrace in 2017
As the digital marketing landscape continues to evolve, PR and marketing teams must become early adopters of emerging technologies and adjust established techniques to survive and triumph. Read More »
Top 4 Worst-Handled PR Crises of 2016
Image source: Mike Mozart
Poor communications and faulty crisis management methods exacerbated many of the high-profile PR crises during the past year. By examining these cases, PR and C-level executives can learn how to manage crises better, protect corporate reputation, and gain public support. Read More »
Other Articles to Help You
Fast Code Design
PR Daily
Fast Company
Conferences and Webinars
Webinar: How to Build Links in 2017 and Not Get Penalized by Google, Jan. 19 at 10 a.m. Eastern time. Presented by cognitiveSEO. Free.
Webinar: Product Marketing Tactics That Capture the Attention of Your Customers to Drive ROI, Jan. 19 at 1:30 Eastern time. Presented by PR News.
Workshop: Writing Workshop, Jan. 24 at the Grand Hyatt in New York City from 8:30 to 11:30 a.m. $700. Presented by PR News.
Workshop: Video Boot Camp for Communicators, Jan. 27 in Portland, OR. Presented by Ragan Communications. Standard price $895.
Conference: PR Measurement Conference, Feb. 1-2 in Miami, Presented by Ragan's PR Daily. Standard price $995.
Conference: Digital Summit & Crisis Management Boot Camp, Huntington Beach, CA. Presented by PR News. All access pass $1,990 by Feb. 3.
Conference: Facebook Leadership Communications Summit, Feb. 3-24, Facebook headquarters, Menlo Park, CA. Presented by PRSA and Ragan Communications. Standard price $1,495.
Conference: Social Media Marketing World, March 22-24 at the San Diego Convention Center. Presented by Social Media Examiner. $1,597.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass regular rate $1,490.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Director - University of Kentucky, Lexington, KY
Senior Public Relations Manager - Subway, Milford, CT
PR & Marketing Manager - VisitBritain, New York, NY
Public Relations Director - The Muscular Dystrophy Association, Chicago, IL
Communications Director - Urban Libraries Council, Washington, DC
Public Relations & Communications Director - ShelterBox USA, Santa Barbara, CA
Marketing Positions
Associate Marketing Analyst - National Fire Protection Association, Quincy, MA
Content Marketing Manager - Bareburger HQ, Long Island City, NY
Marketing/Social Media Manager - Exotic Classics, Long Island, NY
Marketing Analyst - Media Horizons, Inc., Norwalk, CT
Marketing Analyst - Philips, Framingham, MA
Marketing Analyst - Unbeatable Tire, Memphis, TN
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Quote of the Week
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"Life's most persistent and urgent question is: What are you doing for others?"
Martin Luther King
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Quote of the Week
Factoids of the Week
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Businesses produce 75% of Pinterest's content. (Pinterest)Tweet this!
57% of marketing leaders say creating relevant content is the most effective SEO tactic. (Ascend2)Tweet this!
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