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Media Measurement News Library

How PR & Marketing Work Better Together

January 2019, Issue #3

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January 2019 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How PR & Marketing Work Better Together
With greater cooperation and enhanced measurement, marketing and PR can better demonstrate to management how both functions have helped the organization meet financial goals and improve corporate reputation. Read More »

How to Promote Your Brand or Cause with a Facebook Secret Group
Secrecy may seem at odds with public relations and marketing goals, yet many social media experts recommend Facebook secret groups. The invitation-only groups, which cannot be found in online searches, create an atmosphere of exclusivity and a safe forum for fans. Read More »
New Awards: 2018 Things that Really Matter
This new awards list honors individuals because what they did or said was good for society and democracy — and incidentally created good PR and communications. Read More »
Widespread Online Ad Fraud Poses Acute Marketing Risk
Ad fraud presents a dangerous threat to marketers. Some experts predict progress against ad fraud this year, but the problem will likely persist. Sponsors must closely monitor display ad campaigns for ad fraud red flags. Read More »
New Research Offers Deep Insight into Gaining Greater Engagement & Reach on Facebook
Facebook remains the largest social media network and the most important for many marketers, especially those at B2C firms. Although the network has decreased exposure for brands, marketers who follow best practices and test results can enjoy improved performance. Read More »
Story-Based Analytics Produce Insights that Persuade Decision Makers
Data analysis without context or meaning often fails to persuade or produce meaningful insights. Story-based analytics offer a better solution. Read More »
Most Viewed from Previous Issues
How to Manage Communications for a Cybersecurity Breach
Data breaches remain an on-going threat. It's essential for corporate communications teams to prepare contingency plans. A swift response, taking responsibility and explaining how the organization will prevent future breaches are key to restoring trust. Read More »
4 PR & Marketing Innovations to Embrace in 2019
Brands that adopt these lesser-known trends will become well positioned to enjoy a more prosperous 2019. Brands can earn more trust by building personal branding and intimate relationships with small yet valuable audiences. Read More »
Other Articles to Help You
Knowledge@Wharton
First Round Review
Harvard Business Review
Entrepreneur
Social Success Marketing
O'Dwyer's
Hackernoon
From the Archives
Conferences and Webinars
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Webinar: How to Tell Your Organization's Story to Get Media Coverage, Jan. 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Conference: Crisis Management Summit, Feb. 27-28 in Miami, FL. Presented by PR News. $1,595 onsite.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 6-8 at Walt Disney World Resort. Presented by Ragan and PR Daily. Standard all-access pass: $2,095.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media Strategy Summit, March 20-21 in Anaheim, CA. Presented by GSMI. General summit ticket $1,599.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Global PR Summit New York, June 6-7 at the NYIT Auditorium. Organized by P World. Onsite price $1,699.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Senior Public Information Officer - University of California, Merced, CA
Communications Manager - Urban Libraries Council, Washington, DC
Director/Senior Director of Communications - Cook Inlet Tribal Council, Inc., Anchorage, AK
Director of News and Media Relations - Old Dominion University, Norfolk, VA
Communication Manager - Smart Electric Power Alliance, Washington, DC
Public Information Officer - Richland County Government, Columbia, SC
Media Relations Manager - Milton Hershey School, Hershey, PA
Marketing Positions
Social Media Manager - World Food Program USA, Washington, DC
Social Media Analyst - On Campus Marketing, Ewing, NJ
Social Media & Reputation Specialist - iMarket Solutions, Colchester, VT
Social Media Specialist - Ohio University, Athens, OH
Social Media Marketing Manager - Design Within Reach, Stamford, CT
Digital Marketing Analyst - Web.com, Jacksonville, FL
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Factoids of the Week
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90% of PR agency professionals and 82% of in-house PR pros predict PR will become more integrated with marketing. (Global Communications Report)Tweet this!
73% of U.S. adults use YouTube. (Pew Research Center)Tweet this!
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Quote of the Week
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"First say to yourself what you would be; and then do what you have to do."
Epictetus
     
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Quote of the Week
Gizmo of the Week
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Honey

Finds the best discount codes online Read More »
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