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Media Measurement News Library

Are Social Media Command Centers Worth the Cost?

January 2020, Issue #3

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January 2020 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Are Social Media Command Centers Worth the Cost?
Social media command centers have played a leading role in successful social media marketing programs for a number of well-known brands. But some experts question if they are worth their considerable costs. Read More »

Produce PR Success by Promoting Company Experts as Media Sources
Image source: Robert Raines via Flickr
PR departments and agencies often overlook the value of company experts as media sources. There are many ways PR can promote the organization's experts to obtain positive news mentions. Read More »
Twitter Removes Audience Insights - Impacts Social Media Analytics
The end of Twitter's Audience Insights will deprive users of a helpful source of social media data. PR and marketing personnel can turn to subscription social media analytics services for reliable and comprehensive data. Read More »
How Organizations Can Become Data Analytics Leaders
As companies find greater benefits from data analytics, developing a data-driven culture and breaking down department silos are key factors in becoming a data analytics leader. Read More »
Source Hacking: Devious New Ways to Spread Fake News and Misinformation
New research reveals how anonymous bad actors can fool legitimate news media outlets into regurgitating misinformation and fake news stories. Read More »
Analysis: Why Did Amazon's Australian Wildfire Relief Donation Create PR Backlash?
Corporations traditionally win positive PR and goodwill by donating to charitable causes. The negative reaction to Amazon's donation to Australian wildfire relief shows that's no longer guaranteed. Read More »
Last Weeks Articles
How to Measure the Value of Press Releases
News releases can prompt favorable media coverage, increase brand awareness and help boost sales. The hard part is proving the value of press releases to senior management. Using media measurement and analytics to demonstrate the value of news releases can improve PR's standing in the organization. Read More »
Black PR Emerges as a PR Menace
What's now dubbed "Black PR" threatens the reputation of legitimate PR strategies and practices. The PR profession must aggressively promote ethical standards, defend its techniques, and isolate the bad actors. Read More »

New California Law Complicates Hiring of Freelancers and Other Gig Workers

Lessons from the Best LinkedIn Pages

4 Crucial Social Media Trends to Shape Business in 2020

10 Ways Brands Use IGTV for PR & Marketing

Recommended Reading
The New York Times
Jeff Bullas
Pocket
Harvard Business Review
PR Daily
From the Archives
Conferences and Webinars
Conference: Social Media Strategies Summit, Feb. 4-6 in San Francisco. General summit plus two workshops: $2,889.
Conference: Brand Storytelling Workshop, Feb. 6 in Miami, Fl. Presented by Ragan. Standard price: $999.
Conference: SMX West, Feb. 19-20 in San Jose, CA. Presented by Search Engine Land. All-access pass $1,945 onsite.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: Social Media Marketing World, March 1-3 in San Diego. Presented by Social Media Examiner. All access retail price: $1,697.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Crisis Communications Master Class, March in New York, NY. Presented by Ragan. Standard price: $999.
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-13 in Los Angeles, CA. Presented by P World.
Conference: Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Conference: IPR Bridge Conference, March 26-27 in Washington, D.C. Presented by Institute of Public Relations.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Communications and Content Strategy - Gettysburg College, Gettysburg, PA
Public Affairs Communication Manager - University at Buffalo, Buffalo, NY
Senior Public Relations Strategist - Deloitte, Philadelphia, PA
Speechwriter - Bureau of Safety & Environmental Enforcement, Washington, DC
Public Affairs Specialist - National Human Genome Research Institute, Montgomery County, MD
Advancement Writer - Wesleyan, Middletown, CT
Senior Director, Corporate Communications - Sony Music, New York, NY
Media Relations Manager - Houston Rockets, Houston, TX
Communications Manager - New York Theological Seminary, New York, NY
Press Associate - Partnership for Public Service , Washington, DC
Digital Content Manager - Widener University, Chester, PA
Marketing Positions
Senior Director of Marketing Science - PVH, New York, NY
Digital Analyst - Cox Media Group, New York, NY
Growth Marketing Analyst - LifeSafer Inc., Morrisville, NC
Marketing Analyst - Fora Financial , New York, NY
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Quote of the Week
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"A year from now you may wish you had started today."
Karen Lamb
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Factoids of the Week
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34% of journalists say news releases are valuable or very valuable for finding expert sources. (ExpertFile)Tweet this!
47% of companies say data analytics has significantly or fundamentally changed the nature of competition in their industries in the past three years. (McKinsey & Company)Tweet this!
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download your free guidebook now!
Best Graduation Speeches
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Bill Gates
Former Microsoft CEO
Harvard
2007
[35:52]
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Gizmo of the Week
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Press Hunt

Get quoted by top-tier journalists using a real-time database of PR requests Read More
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