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Benefits, Challenges & Solutions for Competitive Intelligence through Media Monitoring

January 2017, Issue #4

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January 2017 Issue #4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
Benefits, Challenges & Solutions for Competitive Intelligence through Media Monitoring
Companies can gain a competitive advantage with the through competitive intelligence that social media monitoring and measurement offers. Wading through the massive amount of information poses the greatest obstacle. Organizations can glean priceless insights by carefully selecting keywords and working with the right media monitoring service. Read More »

Social Media Etiquette: Dos and Donts for PR
PR pros embrace social media as a powerful tool for promoting their messages and connecting with journalists and other influencers. Breaching social media etiquette, however, can cause networking efforts to backfire. Following these guidelines will help put PR in good standing on social media. Read More »
Publishers & Corporate Blogs Drop Comments, Turn to Social Media
Publishers and corporations are deleting comment sections on their blogs and articles. Instead, they are eliciting and answering comments on social media. The social media approach offers several advantages provided that organizations have teams in place to monitor social media and respond to commenters. Read More »
Plunging Public Trust in Business Calls Loudly for PR & Corporate Social Responsibility Initiatives
Corporate PR departments should be alarmed by the public's falling trust in business. PR is best positioned to stop that and restore lost trust. The key will be to embrace new forms of communication, improve corporate social responsibility and act responsibly on criticisms and insights from employees, customers, and other stakeholders. Read More »
Reputation Management: Impact of Online Reviews & Ratings
Image source: Jason Howie
The increasing consumer use of online review sites is one of most important and overlooked digital trends, some say. Online reviews and ratings provide huge benefits to consumers. For businesses, they offer benefits and cause headaches. Proper management of corporate reputation now requires proper management of online reviews - and it's not easy. Read More »
Wendys Sassy Twitter Exchanges: A Game-Changer for Social Media Marketing?
Image source: Mike Mozart
Most observers praise Wendy's humorously pugnacious social media style. While making fun of critics online has certainly won publicity, some warn that the strategy poses huge reputational risks. Sales figures and consumer opinion make the ultimate judgment. Read More »
Enlisting Employees as Brand Ambassadors: The Inside-Out Branding Strategy
Image source: ICMA
Most organizations believe public relations means cultivating relationships with outside groups. Sometimes, they overlook a key constituency: employees. Educating employees about the company's products and services and, then, weaving employees into the marketing and PR communications strategies can produce a remarkably positive influence on consumer opinion - and business results. Read More »
Most Viewed from Previous Issues
Combatting Fake News: PRs Critical Role
PR has a responsibility to take a leading role in combatting fake news. To protect their organizations and brands, PR professionals must monitor social media for erroneous reports and swiftly counter misinformation. PR can also play a larger role by supporting fact-checking organizations and by pushing Google and Facebook to block fake news reports. Read More »
Creating Quality Content is the Best SEO Tactic - but How Do You Define Quality?
Most marketers agree that "content is king" and that creating quality content is the most effective SEO strategy. Creating outstanding content that meets the needs of the audience is also the most challenging way to gain higher ranking in search results. Publishing large amounts of mediocre content will not achieve SEO success - or click with the audience. Read More »
Other Articles to Help You
Social Media Examiner
Harvard Business Review
Jeff Bullas
My Frugal Business
Los Angeles Times
Conferences and Webinars
Webinar: Marketing Predictions for 2017, Jan. 26 at 2 p.m. EST. Sponsored by ON24
Workshop: Video Boot Camp for Communicators, Jan. 27 in Portland, OR. Presented by Ragan Communications. Standard price $895.
Conference: PR Measurement Conference, Feb. 1-2 in Miami, Presented by Ragan's PR Daily. Standard price $995.
Conference: Digital Summit & Crisis Management Boot Camp, Huntington Beach, CA. Presented by PR News. All access pass $1,990 by Feb. 3.
Webinar Series: Lift Off! The Social PR Superhero's Guide to the Galaxy, Feb. 10, 11 & 12, 2-3 p.m. Eastern time. Presented by Shonali Burke. Free.
Conference: Facebook Leadership Communications Summit, Feb. 3-24, Facebook headquarters, Menlo Park, CA. Presented by PRSA and Ragan Communications. Standard price $1,495.
Conference: Social Media Marketing World, March 22-24 at the San Diego Convention Center. Presented by Social Media Examiner. $1,597.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass regular rate $1,490.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, News & Integrated Content - DePaul University, Chicago, IL
Director of Communications - University of Oregon Eugene, OR
Executive Communications Advisor - UT Southwestern Medical Cente, Dallas, TX
AVP, Social Media - Synchrony Financial, Stamford, CT
Public Relations Director - MDA, Chicago, IL
Media Relations Specialist - NYU Langone Manhattan, NY
Marketing Positions
Director of Marketing - Visit Temecula Valley, Temecula, CA
Director of Marketing & Communications - Kansas Humane Society, Wichita, KS
Marketing & Communications Coordinator - De Beers Diamond Jewellers, New York, NY
Digital Marketing Analyst - Acronym, New York, NY
Senior Marketing Research Analyst - Carus Corporation, Peru, IL
Social Media Manager - Planet Hollywood Observatory, Orlando, FL
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Quote of the Week
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"You are better off trying something and having it not work and learning from that than not doing anything at all."
Mark Zuckerberg
CEO, Facebook
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Quote of the Week
Factoids of the Week
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Just 41% of U.S. employees know how their company's product differs from those of competitors. (Gallup)Tweet this!
CEO credibility has dropped to an all-time low of 37%. (Edelman)Tweet this!
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