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Media Measurement News Library

10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them

January 2019, Issue #4

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January 2019 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them
Although more companies and nonprofit organizations now use media monitoring and measurement, many don't gain its full benefits. Common mistakes blunt its value. Fixing those prevalent errors unleashes its full power. Read More »

AVEs Hard to Kill as a PR Measurement Metric
Although fewer public relations pros use advertising value equivalencies, AVEs persist in some quarters, despite the industry's efforts to eradicate the PR metric. PR measurement gurus denounce the advertising-based metric as seriously flawed and lacking validity. Read More »
TikTok: The Next Social Media Marketing & PR Opportunity?
TikTok, a mobile app, known for teen-aged music and dance videos, has rocketed to immense popularity. Trailblazing brands have already launched marketing and PR campaigns on the app. Read More »
11 Ways to Make PR & Marketing Meetings More Productive (and Less Frustrating)
A few simple changes to how meetings are conducted can help leaders of PR and marketing meetings resolve common problems and assure more productive meeting outcomes. Read More »
Does PR Enjoy Attorney-Client Privilege?
Whether attorney-client privilege shields communications with a client's PR firm is far from clear, but following these steps can help protect PR communications from adversaries. Read More »
Twitters Resurrected Chronological Timeline Will Aid Marketing, PR & Social Media Listening
Twitter's new option to easily switch to a chronological timeline holds significant implications for PR and marketing. The feature will energize organic marketing and help marketers engage customers through social media listening. Read More »
Most Viewed from Previous Issues
How PR & Marketing Work Better Together
With greater cooperation and enhanced measurement, marketing and PR can better demonstrate to management how both functions have helped the organization meet financial goals and improve corporate reputation. Read More »
How to Promote Your Brand or Cause with a Facebook Secret Group
Secrecy may seem at odds with public relations and marketing goals, yet many social media experts recommend Facebook secret groups. The invitation-only groups, which cannot be found in online searches, create an atmosphere of exclusivity and a safe forum for fans. Read More »
Other Articles to Help You
The New York Times
The Players' Tribune
Harvard Business Review
The New York Times
Wall Street Journal
From the Archives
Conferences and Webinars
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Webinar: Visual Marketing: How Computer Vision Will Change Your Strategy, Jan. 29 at 1 p.m. Eastern time. Sponsored by gumgum.
Webinar: How to Tell Your Organization's Story to Get Media Coverage, Jan. 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Webinar: Editors Pitch Tank Webinar, Feb. 8 at 1 p.m. Central time. Presented by Ragan. $179.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Conference: Crisis Management Summit, Feb. 27-28 in Miami, FL. Presented by PR News. $1,595 onsite.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 6-8 at Walt Disney World Resort. Presented by Ragan and PR Daily. Standard all-access pass: $2,095.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media Strategy Summit, March 20-21 in Anaheim, CA. Presented by GSMI. General summit ticket $1,599.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Global PR Summit New York, June 6-7 at the NYIT Auditorium. Organized by P World. Onsite price $1,699.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Marketing - Tufts Medical Center, Boston, MA
Media Relations Specialist - Vanderbilt, Nashville, TN
Senior Vice President of Communications & Government Affairs - Las Vegas Convention and Visitors Authority, Las Vegas, NV
Editorial Researcher - NPR, Washington, DC
Content Manager - Climate One, San Francisco, CA
Director of Communication & Public Relations - Samaritan Health, Watertown, NY
Marketing Positions
Marketing Manager - Boy Scouts of America - Supply Group, Charlotte, NC
Social Media Manager - OLIVER North America, Bridgeport, CT
Social Media Manager - Spurs Sports & Entertainment, San Antonio, TX
Content Marketing and Social Marketing Manager - California Cryobank, Los Angeles, CA
Digital Marketing Analyst - Eriez Manufacturing, Erie, PA
Director of Marketing - Orlando Dinner Entertainment, Inc., Orlando, FL
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Gizmo of the Week
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The coding app for beginners by Google Read More »
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download your free guidebook now!
Factoids of the Week
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12% of PR and communications practitioners surveyed used AVEs last year, down from 16% in 2016. (PRCA)Tweet this!
58% of marketers reported spending more on content creation in 2018 than in 2017. (Content Marketing Institute)Tweet this!
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Quote of the Week
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"A diamond is a chunk of coal that did well under pressure."
Henry Kissinger
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Quote of the Week
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