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Media Measurement News Library

How Business Can Rebuild Trust - and the Role of PR

January 2020, Issue #4

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January 2020 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How Business Can Rebuild Trust - and the Role of PR
Trust in major institutions including government, business and NGOs is falling further due to income inequality and economic fears. PR and corporate communications must play a key role in helping business rebuild public trust. Read More »

How to Promote Your PR Message with Audio News Releases
Audio news releases (ANRs) can be one of the best ways to reach your audience and promote PR and marketing messages. Here's how to make them work for you. Read More »
Is Any Press Good Press? Analyzing the Impact of Positive and Negative PR
Image source: Wikipedia Commons
Most PR experts reject the P.T. Barnum maxim that "There's no such thing as bad publicity." But research indicates the showman and circus owner had a point; in some situations for some products and companies, negative media coverage may help meet business goals. Read More »
3 Key PR & Marketing Lessons from the 2020 CES
Image source: Wikipedia
Besides learning about the latest tech gadgets, PR and marketing pros can take away lessons about communications techniques and technology trends from the 2020 Consumer Electronics Show. Read More »
The End of Browser Cookies Creates PR & Marketing Challenges, Opportunities
Web browsers are eliminating cookies and preventing advertisers from tracking internet users. In response, brands may cut ad budgets and rely more on PR and non-paid social media promotional strategies. Read More »
The Death of Mr. Peanut - and Traditional Super Bowl Advertising
Image source: Planters
Planters kills off its well-known mascot, Mr. Peanut, in a marketing campaign that may signal the demise of the traditional Super Bowl advertisement. The Planters campaign shows how to combine advertising, PR and social media to increase awareness with a light-hearted PR stunt - and a possible long marketing tail. Read More »
Last Weeks Articles
Are Social Media Command Centers Worth the Cost?
Social media command centers have played a leading role in successful social media marketing programs for a number of well-known brands. But some experts question if they are worth their considerable costs. Read More »
Produce PR Success by Promoting Company Experts as Media Sources
Image source: Robert Raines via Flickr
PR departments and agencies often overlook the value of company experts as media sources. There are many ways PR can promote the organization's experts to obtain positive news mentions. Read More »

Twitter Removes Audience Insights - Impacts Social Media Analytics

How Organizations Can Become Data Analytics Leaders

Source Hacking: Devious New Ways to Spread Fake News and Misinformation

Analysis: Why Did Amazon's Australian Wildfire Relief Donation Create PR Backlash?

Recommended Reading
Chip Griffin
Pocket
USA Today
Wired
Pocket
USA Today
Wired
Farnam Street
From the Archives
Conferences and Webinars
Conference: Social Media Strategies Summit, Feb. 4-6 in San Francisco. General summit plus two workshops: $2,889.
Conference: Brand Storytelling Workshop, Feb. 6 in Miami, Fl. Presented by Ragan. Standard price: $999.
Conference: SMX West, Feb. 19-20 in San Jose, CA. Presented by Search Engine Land. All-access pass $1,945 onsite.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: Social Media Marketing World, March 1-3 in San Diego. Presented by Social Media Examiner. All access retail price: $1,697.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Crisis Communications Master Class, March in New York, NY. Presented by Ragan. Standard price: $999.
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-13 in Los Angeles, CA. Presented by P World.
Conference: Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Conference: Secrets of Media Relations Masters, March 26-27 in San Francisco. Presented by the PRSA.
Conference: IPR Bridge Conference, March 26-27 in Washington, D.C. Presented by Institute of Public Relations.
Conference: Social Media Week, May 5-7 in New York, NY.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: Global Summit on Measurement, June 2-4 in Vienna. Presented by AMEC
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Chief Communications and Marketing Officer - SUNY Geneseo, Geneseo, NY
Director of Corporate Communications & Technology Public Relations - Xerox, Norwalk, CT
Senior Marketing and Public Relations Director - Yale University, New Haven, CT
Director of Communications - Las Vegas Convention and Visitors Bureau, Las Vegas, NV
Media Relations Specialist - American Physiological Society, Rockville, MD
Director of Communications and Marketing - Virginia Tech, Blacksburg, VA
Marketing Positions
Director, Marketing Communications - Anheuser-Busch, New York, NY
Senior Director of Promotions Strategy - CVS Health, Woonsocket, RI
Director of Communications and Marketing - Volunteers of America Western Washington, Everett, WA
Marketing Analyst - St. Anne's Credit Union, Fall River, MA
Sr. Analyst, Marketing Strategy - Norwegian Cruise Line Holdings Ltd., Miami, FL
Marketing Manager - Roof Right Inc., Hampstead, MD
Director of Football Social Media - Penn State University, University Park, PA
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Quote of the Week
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"Shamelessness has proved surprisingly enduring. The bar can always be lowered; new precedents are being set every day."
Jonathan Mahler
The New York Times Magazine
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Factoids of the Week
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56% of people surveyed believe that capitalism in its current form is now doing more harm than good in the world. (Edelman)Tweet this!
32% of Americans listen to podcasts at least once a month. (Edison Research)Tweet this!
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Best Graduation Speeches
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Sheryl Sandberg
Facebook COO
Harvard
2014
[20:24]
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Gizmo of the Week
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Echo flex

Plug-in mini smart speaker with Alexa Read More
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