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How PR Can Spearhead Corporate Social Responsibility

January 2018, Issue #5

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January 2018 Issue 5 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
How PR Can Spearhead Corporate Social Responsibility
Image source: Verizon
Corporations are being called on to demonstrate how they contribute to society. As corporate social responsibility gains attention, PR departments can help plan, lead and publicize CSR programs. Read More »

Coming Changes in Media Monitoring & PR Measurement
Measurement experts predict that sophisticated PR measurement practices will become more widespread in 2018 due to improved media monitoring tools, more sophisticated metrics, and more pressure to prove the value of PR. One problem: the ongoing prevalence of automated fake social media accounts may complicate the validity of measurement data. Read More »
The Role of Business Leaders & PR in Countering Fake News & Rebuilding Trust
Image source: Edelman
Trust in the U.S. government and the media plummeted over the past year largely due to pervasive fake news reports and attacks on media outlets, according to the Edelman Trust Barometer. Businesses and corporate leaders can counter fake news and help restore lost trust. Read More »
Upcoming Winter Olympics Pose Legal Risks for PR, Marketing & Advertising
Businesses that cite the Winter Olympics in their PR, marketing or advertising materials risk the wrath of Olympic organizers. It's essential for PR and marketing professionals to understand brand guidelines and be wary of referring to the games in all but the most generic terms. Read More »
The End of Facebook Organic Reach? How Brands Can Respond to Facebook Zero
Facebook's announcement that it will show fewer posts from businesses in news feeds caused dread among marketers. Some experts say brands can still thrive on Facebook and reach audiences through other venues. Read More »
GIFs: Instagrams New Gift for PR & Marketing
Image source: Instagram
Social media marketers are probably happy that they can now add GIFs to Instagram Stories. The looping, moving images can gain attention and increase engagement. The main guideline is to add them selectively and not overburden viewers. Read More »
Most Viewed from Previous Issues
10 Cost-Effective PR & Marketing Methods for Non-Profits
PR and social media marketing offer superb ways for nonprofits to spread their messages and increase donations. Because PR and social media campaigns can be implemented with relatively small investments, they are especially valuable to smaller, cash-strapped nonprofits. Read More »
Increased Spending on Public Relations Adds Credibility to Marketing Messages
Research indicates that businesses will invest more in public relations in the coming year. More executives appreciate that earned media brings greater credibility than other marketing activities. As more PR teams use measurement to prove how their activities contribute to business goals, PR will earn larger budgets and gain greater influence. Read More »
Other Articles to Help You
Vanity Fair
Harvard Business Review
Darius Foroux
The New York Times
The Wall Street Journal
From the Archives
Conferences and Webinars
Webinar: New Rules for Media Pitching in 2018, Feb. 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Measurement for Communicators, Feb. 20-21, Scripps Health Corporate Office, San Diego. Presented by Ragan. Standard price $1,095.
Webinar: Content Strategy for the Visual Consumer, Feb. 22 at 12 p.m. Central time. Sponsored by WOMMA. Free.
Conference: The DigiComm Summit, Feb. 22 to 23 in Huntington Beach, CA. Regular rate $2,190. Sponsored by PublicRelay.
Webinar: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Media Relations - National Cattlemen's Beef Association, Centennial, CO
Senior Public Relations Coordinator - Youth Villages, Memphis, TN
Public Affairs Specialist/Writer - Public Company Accounting Oversight Board, Washington, DC
Communications Manager - Project HOPE, Bethesda, MD
Public Relations Spec, Senior - Duke University and Duke University Health System, Durham, NC
Director of Communications & Content Strategy - Hardin-Simmons University, Abilene, TX
Public Relations Manager - Hard Rock International, Atlantic City, NJ
Marketing Positions
Marketing and Communications Manager - Cade Museum for Creativity and Invention, Gainesville, FL
Social Media Listening Analyst - Subway, Milford, CT
Social Media Manager - State Street, Boston, MA
Digital Marketing Manager - Exela Technologies, Stamford, CT
Director Marketing & Communications - Universal Technical Institute, Scottsdale, AZ
Digital Marketing Analyst - CRA, Inc., Radnor, PA
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Ted Talks of the Week
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The Business Benefits of Doing Good
Wendy Woods
Social Media Strategist
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Quote of the Week
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"Stock-picking provides much of the excitement of gambling - with far better long-term results."
Fred Bright
Barron's Mailbag
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Quote of the Week
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Factoids of the Week
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70% of people worldwide worry about fake news or false information being used as a weapon. (Edelman Trust Barometer)Tweet this!
92% of millennials are more likely to purchase from an ethical company. (Aflac)Tweet this!
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