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How Social Media Listening Greatly Benefits Nonprofit Organizations

January 2019, Issue #5

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January 2019 Issue 5 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
How Social Media Listening Greatly Benefits Nonprofit Organizations
As nonprofits increasingly promote their causes on social media, social media listening has become an essential tool for reaching and understanding their supporters and meeting their fundraising goals. Read More »

Best Job Boards for PR Professionals
Job searchers can access a multitude of job boards, but only a few focus specifically on public relations. Read More »
Best Practices for Corporate Online Newsrooms
An online corporate newsroom, also called an online media center or press room, offers a potent tool to win media attention and promote the brand's messages directly to various audiences, including journalists and bloggers. These are the key features of an effective online newsroom. Read More »
The Coming Wave of Computer-Generated Influencers on Social Media
Computer-generated characters are expected to swamp social media and become leading social media influencers, with millions of followers and millions of dollars in endorsement deals. But virtual influencers raise ethical issues and unique concerns for brands. Read More »
Will Facebook PR Problems Cause a Backlash?
Facebook's seemingly never-ending scandals and negative publicity may prompt a backlash that threatens its future. Read More »
The Artificial Intelligence Revolution in Marketing: It's Happening Right Now
More than a few experts predict that artificial intelligence (AI) will revolutionize marketing this year. Marketers who embrace AI can gain the significant benefits of ultra-personalized content. Read More »
Most Viewed from Previous Issues
10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them
Although more companies and nonprofit organizations now use media monitoring and measurement, many don't gain its full benefits. Common mistakes blunt its value. Fixing those prevalent errors unleashes its full power. Read More »
AVEs Hard to Kill as a PR Measurement Metric
Although fewer public relations pros use advertising value equivalencies, AVEs persist in some quarters, despite the industry's efforts to eradicate the PR metric. PR measurement gurus denounce the advertising-based metric as seriously flawed and lacking validity. Read More »
Recommended Reading
The New York Times
Harvard Business Review
The New Yorker
The Guardian
Business 2 Community
The New York Times
From the Archives
Conferences and Webinars
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Webinar: Visual Marketing: How Computer Vision Will Change Your Strategy, Jan. 29 at 1 p.m. Eastern time. Sponsored by gumgum.
Webinar: How to Tell Your Organization's Story to Get Media Coverage, Jan. 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Webinar: Editors Pitch Tank Webinar, Feb. 8 at 1 p.m. Central time. Presented by Ragan. $179.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Conference: Crisis Management Summit, Feb. 27-28 in Miami, FL. Presented by PR News. $1,595 onsite.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 6-8 at Walt Disney World Resort. Presented by Ragan and PR Daily. Standard all-access pass: $2,095.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media Strategy Summit, March 20-21 in Anaheim, CA. Presented by GSMI. General summit ticket $1,599.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Global PR Summit New York, June 6-7 at the NYIT Auditorium. Organized by P World. Onsite price $1,699.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Deputy Press Secretary for Spanish Media - NYC Department of Health and Mental Hygiene, New York, NY
Press Secretary - Chicago Public Schools, Chicago, IL
Manager, Media Strategy & Planning - ESPN, New York, NY
PR Manager - Acronis, Burlington, MA
National Manager, Media Relations - American Lung Association, Chicago, IL
Public Relations Manager - Alzheimer's Foundation of America, New York, NY
Communications Specialist - Guadalupe-Blanco River Authority, San Antonio, TX
Marketing Positions
Chief Marketing Officer - Residential Real Estate Council, Chicago, IL
Campaign and Communications Manager - National Audubon Society, Harrisburg, PA
Director of Marketing - Touchcode Holdings, LLC, New York, NY
Digital Marketing Analyst - Stackry, Boston, MA
Digital Marketing Analyst - Silicon Beach Treatment Center, Los Angeles, CA
Social Media Manager - University Hospitals, Shaker Heights, HO
Social Media Marketing Manager - Ellenos, Federal Way, WA
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Quote of the Week
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"Holding onto anger is like grasping onto a hot coal with the intent of throwing it at someone else. You are the one who gets burned."
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Quote of the Week
download your free guidebook now!
Gizmo of the Week
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Blocks your iPhone access to distracting websites. Read More »
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Factoids of the Week
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Autonomous marketing systems will issue 55% of multichannel marketing messages by 2023. (Gartner)Tweet this!
44% of journalists say it's very important for companies to have an online newsroom. (TEKGroup)Tweet this!
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