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How to Measure Social Media Marketing More Effectively in 6 Simple Steps

February 2019, Issue #1

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February 2019 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How to Measure Social Media Marketing More Effectively in 6 Simple Steps
While most marketers consider social media an important part of their overall strategy, many cannot prove its effectiveness. Although social media marketing measurement has improved, there's quite a lot of room for improvement and here's how. Read More »

Fake Sponsored Content: A Dangerous New Phenomenon in Influencer Marketing
Fake sponsored posts, already alarmingly common on Instagram, pose a reputational risk for brands. Here are the steps PR and marketing teams can take to mitigate those threats. Read More »
Most CEOs to Avoid Social Issues & Focus on Business
Most businesses and their CEOs focus on increasing sales and profits rather than taking positions on current social or political issues. Still, surveys show a growing trend of more CEOs willing to publicly comment on controversial issues, in recognition that corporations have social responsibilities. Read More »
Critical Marketing and PR Lessons about Fake News and Deepfakes from a Political Campaign
Deepfake videos create major corporate reputational risks. Experts recommend that brands start taking precautions immediately and prepare plans to respond to deepfake video attacks. Read More »
PR Pitfalls of Glassdoor Reviews
Some companies pressure employees to write positive reviews on Glassdoor, a practice that communications experts criticize. Companies can gain more from the site through other strategies. Read More »
CEOs Urged to Lead Social Change
Because employees trust their employers more than politicians or media outlets, business leaders have a responsibility to address social issues, some argue. Read More »
Most Viewed from Previous Issues
How Social Media Listening Greatly Benefits Nonprofit Organizations
As nonprofits increasingly promote their causes on social media, social media listening has become an essential tool for reaching and understanding their supporters and meeting their fundraising goals. Read More »
Best Job Boards for PR Professionals
Job searchers can access a multitude of job boards, but only a few focus specifically on public relations. Read More »
Recommended Reading
Holmes Report
Heidi Cohen
Hackernoon
Medium
Business 2 Community
Medium
PRSA
The New York Times
From the Archives
Conferences and Webinars
Webinar: Editors Pitch Tank Webinar, Feb. 8 at 1 p.m. Central time. Presented by Ragan. $179.
Webinar: Win Over Journalists and Influencers in the Changing Media Landscape, Feb. 13 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Workshop: Crisis Communications Master Class, Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Conference: Crisis Management Summit, Feb. 27-28 in Miami, FL. Presented by PR News. $1,595 onsite.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 6-8 at Walt Disney World Resort. Presented by Ragan and PR Daily. Standard all-access pass: $2,095.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media Strategy Summit, March 20-21 in Anaheim, CA. Presented by GSMI. General summit ticket $1,599.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Global PR Summit New York, June 6-7 at the NYIT Auditorium. Organized by P World. Onsite price $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Manager - Urban Libraries Council, Washington, DC
Director of Corporate Communications - Flight Centre Travel Group, USA, Montvale, NJ
Director - Public Relations & Communications - SGIA, Fairfax, VA
National Manager, Media Relations - American Lung Association, Chicago, IL
Geneva, IL - Marklund, Public Relations Specialist
Senior Manager, Public and Media Relations - Walgreens, Deerfield, IL
Public Relations Specialist - TopCashback USA, Rochelle Park, NJ
Marketing Positions
Marketing Associate - Habitat for Humanity of San Antonio, San Antonio, TX
Social Media Marketing Associate - Mosaic Weighted Blankets, Austin, TX
Director of Marketing Strategy - Syracuse University, Syracuse, NY
Director of Communications - Virginia Tech, Blacksburg, VA
Social Media Manager - Rio Grande, Albuquerque, NM
Liberty Mutual Analyst - Digital Media and Marketing Analytics, Boston, MA
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Factoids of the Week
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75% of employees trust their employer to do what is right. (Edelman Trust Barometer)Tweet this!
39.3% of marketing leaders cannot show the impact of their social media marketing. (CMO Survey)Tweet this!
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download your free guidebook now!
Quote of the Week
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"Ideas won't keep; something must be done about them."
Alfred North Whitehead
     
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Quote of the Week
Gizmo of the Week
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Gemini Photos

Clean up your camera roll. Keep good photos, remove similar shots, blurred pics, and other clutter. Read More »
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