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Request for Information: A Better Alternative to the Despised PR Request for Proposal (RFP)

February 2020, Issue #1

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February 2020 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
Request for Information: A Better Alternative to the Despised PR Request for Proposal (RFP)
PR agencies disdain RFPs for good reasons. Clients should consider abandoning RFPs and use a Request for Information to create a more beneficial process for both agency and client. Read More »

Essential PR Lessons from the Impeachment Proceedings
Image source: Wikimedia Commons
PR professionals can learn valuable lessons from the recent House impeachment inquiries and Senate trial. PR people are often told to think like news reporters. They should also think like political operatives. Read More »
New Video Marketing Research: Best Channels & Types of Videos
New research reveals insights into the social media networks and types of videos most likely to produce high traffic and favorable results. Read More »
10 Recommendations to Handle Q&A Sessions
While public speaking typically makes people nervous, question-and-answer sessions can truly terrify even veteran public speakers. Following these recommendations can help you remain calm and deftly answer or deflect hostile or inappropriate questions. Read More »
New Instagram Feature Boosts Social Media Marketing
Instagram has introduced a new feature designed to help brands promote user-generated content and boost the popularity of its Stories format. The new option will likely help marketers share content from customers, influencers and others. Read More »
Vine Reborn as Video App Byte - Marketers Take Notice
Image source: Byte via Twitter
The creators of Vine, a defunct but once-popular app featuring looping six-second videos, have introduced a new app named Byte that mimics Vine. Consumer brands will be keeping a close eye on the new app in hopes of seizing a new marketing opportunity. Read More »
Last Weeks Articles
How Business Can Rebuild Trust - and the Role of PR
Trust in major institutions including government, business and NGOs is falling further due to income inequality and economic fears. PR and corporate communications must play a key role in helping business rebuild public trust. Read More »
How to Promote Your PR Message with Audio News Releases
Audio news releases (ANRs) can be one of the best ways to reach your audience and promote PR and marketing messages. Here's how to make them work for you. Read More »

Is Any Press Good Press? Analyzing the Impact of Positive and Negative PR

3 Key PR & Marketing Lessons from the 2020 CES

The End of Browser Cookies Creates PR & Marketing Challenges, Opportunities

The Death of Mr. Peanut #45; and Traditional Super Bowl Advertising

Recommended Reading
University of Southern California
The New York Times
Fast Company
Fast Company
Los Angeles Times
From the Archives
Conferences and Webinars
Conference: Social Media Strategies Summit, Feb. 4-6 in San Francisco. General summit plus two workshops: $2,889.
Conference: Brand Storytelling Workshop, Feb. 6 in Miami, Fl. Presented by Ragan. Standard price: $999.
Conference: SMX West, Feb. 19-20 in San Jose, CA. Presented by Search Engine Land. All-access pass $1,945 onsite.
Conference: Influencer Marketing Conference and Expo IMCX, Feb. 25-26 in Los Angeles. Standard registration: $449.
Conference: Digital Marketing for Financial Services Summit, Feb. 25-26 in San Francisco. Presented by Strategy Institute.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: Social Media Marketing World, March 1-3 in San Diego. Presented by Social Media Examiner. All access retail price: $1,697.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Crisis Communications Master Class, March in New York, NY. Presented by Ragan. Standard price: $999.
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-13 in Los Angeles, CA. Presented by P World.
Conference: Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Conference: Secrets of Media Relations Masters, March 26-27 in San Francisco. Presented by the PRSA.
Conference: IPR Bridge Conference, March 26-27 in Washington, D.C. Presented by Institute of Public Relations.
Conference: Social Media Week, May 5-7 in New York, NY.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: Global Summit on Measurement, June 2-4 in Vienna. Presented by AMEC
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Associate, Communications - Sabin Vaccine Institute, Washington, DC
Communications Manager - George W. Bush Presidential Center, Dallas, TX
Junior Communications Consultant - UNDP, New York, NY
County Communications Manager - County of Sonoma, Santa Rosa, CA
Strategic Communications Director - American Institute of Aeronautics and Astronautics, Reston, VA
Corporate Communications Manager - Atlanta Braves, Atlanta, GA
Communications Manager - Yeshiva University, New York, NY
Marketing Positions
Vice President, Marketing - PBS, Arlington, VA
Social Media Manager - PBS Kids, Arlington, VA
Brand and Communications Manager - Intel Sports, Santa Clara, CA
Digital Marketing Executive - UJA-Federation, New York, NY
Director of Digital Marketing - Code Platoon, Chicago, IL
Marketing Manager - Hawaii Tropical Botanical Garden, Hilo, HI
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Quote of the Week
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"When you reach the end of your rope, tie a knot in it, and hang on."
Franklin D. Roosevelt
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Gizmo of the Week
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Reincarnation of Vine and the 6-second looping video. Read More
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download your free guidebook now!
Factoids of the Week
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66% marketers plan to use video on LinkedIn this year, and 87% of LinkedIn video marketers say it's an effective channel. (Wyzowl)Tweet this!
85% of mobile advertisers think they're providing a positive experience; only 47% of users agree. (Unlockd)Tweet this!
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