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3 Ways PR & Marketing Can Gain More C-Suite Engagement & Understanding

February 2017, Issue #2

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February 2017 Issue #2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
3 Ways PR & Marketing Can Gain More C-Suite Engagement & Understanding
Surveys indicate that many executives and professionals in other departments don't understand and may not respect PR and marketing. However, PR and marketing professionals can follow these three steps to gain more facetime, engagement, influence, and larger budgets. Read More »

10 Top Technology Tools for Public Relations Pros
Although public relations remains a relationship-based profession, there are many automated tools that can help PR pros do their jobs faster and perhaps better. These digital tools can improve media pitching, save time and generally increase efficiency, and make life easier for PR pros. Read More »
How Big Companies and Brands Can Better Navigate Todays Political Perils
As corporations increasingly become involved in political issues, PR teams and the organizations they represent navigate a perilous channel. These tips can help you determine the best approaches to calm charged political waters. Read More »
Which Types of Content Produce More Social Sharing [New Research]
The types of content that are shared most across different industries vary tremendously, according to new research. It's vital for PR and social media marketers to understand what formats resonate most with their target audiences. Social media measurement tools help brands analyze what, when and where customers share content. Read More »
10 Tips for Obtaining Publicity in Print Publications
PR may neglect print publications in their rush to win attention in digital publications and social media. Following these tips will help PR pros earn more media coverage in print publications. Producing outstanding images and finding geographic connections to local and regional publications are among the important strategies. Read More »
On Embedding YouTube Videos in Social Media and Blog Posts for PR & Marketing
Including YouTube videos in blog posts can attract viewers and add greater substance to posts. Learning how to embed already-produced videos in your PR and marketing posts can spice up your content. Content producers and other types of bloggers don't need advanced coding skills and don't need to produce videos themselves. Read More »
Snapchats IPO Unveils Information on the Apps Marketing Potential
Image source:
Snapchat's IPO offered an abundance of data that brands will find valuable as they consider marketing through the app. Whether or not large numbers of marketers will embrace Snapchat is not clear. Read More »
Most Viewed from Previous Issues
Social Media Listening Rises in Importance & Value
Social media listening has become increasingly prevalent and beneficial due to advances in social media monitoring tools and growing numbers of consumers researching, purchasing and commenting about products online. Brands that pursue deeper insights into customers' thinking through sophisticated listening tools stand to benefit the most. Read More »
7 Tips for Successful Video Marketing
Businesses are embracing video marketing, but not all videos affect key business objectives. Keeping an eye on industry trends and benchmarks - and, most of all, on viewer needs — will help companies create and market better videos. Read More »
Other Articles to Help You
Institute for Public Relations
Harvard Business Review
Harvard Business Review
The New York Times
Pew Research Center
Conferences and Webinars
Webinar: Cut Through the Clutter, Make Every Piece You Write Easier to Read and Understand, Feb. 16 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Digital Summit & Crisis Management Boot Camp, Feb. 23-24. Huntington Beach, CA. Presented by PR News. Full access pass $1,890.
Conference: Facebook Leadership Communications Summit, Feb. 23-24, Facebook headquarters, Menlo Park, CA. Presented by PRSA and Ragan Communications. Standard price $1,495.
Conference: Social Media Marketing World, March 22-24 at the San Diego Convention Center. Presented by Social Media Examiner. $1,597.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Conference: Content Marketing Conference, April 11-13 at the Boston Westin Waterfront, All access pass $1,647 onsite.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Vice President, Corporate Communications - KinderCare Education
Portland, OR

Media & Communications Manager - National Advocates for Pregnant Women
New York, NY

Manager, Public Relations Strategist - Atlantic Health System
Morristown, NJ

Managing Editor, Alumni Magazine & Communications - University of New Haven
New Haven, CT

Public Relations & Proposal Manager - PORTCO, Inc.
Portsmouth, VA

Communications Associate - American National Standards Institute
New York, NY

Marketing Positions
Director of Marketing & Communication - CRISP
Columbia, MDs

Marketing Communications Coordinator - Greater Conejo Valley Chamber of Commerce
Westlake Village, CA

Senior Marketing Analyst - American Honda Motor Co., Inc.
Torrance, CA

Senior Marketing Analyst - Delphic Digital
Philadelphia, PA

Market Research Analyst - Ulta Beauty
Bolingbrook, IL

Content Marketing Manager - Vangst
Oakland, CA

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Quote of the Week
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"Nobody in the C-suite gets excited about programmatic, brand positioning or click rates. But when you talk revenue, costs, profit or (increasingly) impact on society, the eyes are on you."
Thomas Barta
Marketing Coach
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Quote of the Week
Factoids of the Week
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76% of social shares in the beauty/health/wellness category are on Pinterest. (ClearVoice)Tweet this!
61.8% of marketers say marketing is only somewhat understood or not understood at their organization. (Marketing Week)Tweet this!
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