Crock-Pot found itself in hot water after being implicated in the death of a television character. Its reaction contained the main ingredients of a successful PR crisis management response. Read More »

Jobs for PR specialists in Washington, D.C., have surged in recent years as business groups shift resources from traditional lobbying to public relations. Business groups realize that grassroots PR campaigns can be a potent tool to influence legislators' decisions. Read More »

Snapchat's recent recovery may cause brands to reconsider the app for public relations and marketing purposes. Its growth in users and ad revenue may cause PR and marketing professionals to examine the photo-centric messaging platform in a more favorable light. Read More »

Many journalism and PR tenets should go the way of the horse and buggy. Practices that many PR people believe will generate positive press or protect their clients from negative coverage haven't been true since the advent of 24/7 cable TV networks, all-news radio, and talk radio. Read More »

Social media measurement can provide insights into viewers' reactions to Super Bowl commercials - and advertisements during other events or programs. By studying viewers' reactions, marketers can better plan future campaigns. Read More »

Instagram's much-anticipated scheduling capability will help marketers improve engagement and awareness of their brands. The danger is that marketers will overwhelm followers with posts. Read More »

PR measurement experts often analyze share of voice to learn how PR campaigns perform compared to competitors. The metric can provide especially meaningful insights if PR can dig deeper into the data and examine different components of media coverage. First requirement: collect competitors' media mentions. Read More »

Six distinct categories of measurement tools help PR better understand how communications campaigns advance corporate goals. Here's how best to apply each category to measure the impact of PR campaigns. Read More »

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Conference: Measurement for Communicators, Feb. 20-21, Scripps Health Corporate Office, San Diego. Presented by Ragan. Standard price $1,095.

Webinar: Content that Connects with Your Audience, Feb. 22 at 10 a.m. Pacific time. Sponsored by ClearVoice. Free.

Webinar: Content Strategy for the Visual Consumer, Feb. 22 at 12 p.m. Central time. Sponsored by WOMMA. Free.

Conference: The DigiComm Summit, Feb. 22 to 23 in Huntington Beach, CA. Regular rate $2,190. Sponsored by PublicRelay.

Webinar: Crisis and Issues Management: Handling an Unexpected Man-Made Crisis, Feb. 27 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.

Webinar: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.

Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 14-16 at Walt Disney World Resort. Presented by Ragan. All access pass $1,695

Webinar: Why Communications Teams Should Operate Like Newsrooms, March 21 at 2 p.m. Presented by PR Week. Free.

Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.

Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.

Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.

Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.