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Media Measurement News Library
6 Lessons from the Crock-Pot PR Crisis
February 2018, Issue #2
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Image source: Liz Foreman via Flickr |
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Crock-Pot found itself in hot water after being implicated in the death of a television character. Its reaction contained the main ingredients of a successful PR crisis management response. Read More »
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Jobs for PR specialists in Washington, D.C., have surged in recent years as business groups shift resources from traditional lobbying to public relations. Business groups realize that grassroots PR campaigns can be a potent tool to influence legislators' decisions. Read More »
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Snapchat's recent recovery may cause brands to reconsider the app for public relations and marketing purposes. Its growth in users and ad revenue may cause PR and marketing professionals to examine the photo-centric messaging platform in a more favorable light. Read More »
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Many journalism and PR tenets should go the way of the horse and buggy. Practices that many PR people believe will generate positive press or protect their clients from negative coverage haven't been true since the advent of 24/7 cable TV networks, all-news radio, and talk radio. Read More »
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Social media measurement can provide insights into viewers' reactions to Super Bowl commercials - and advertisements during other events or programs. By studying viewers' reactions, marketers can better plan future campaigns. Read More »
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Instagram's much-anticipated scheduling capability will help marketers improve engagement and awareness of their brands. The danger is that marketers will overwhelm followers with posts. Read More »
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PR measurement experts often analyze share of voice to learn how PR campaigns perform compared to competitors. The metric can provide especially meaningful insights if PR can dig deeper into the data and examine different components of media coverage. First requirement: collect competitors' media mentions. Read More »
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Six distinct categories of measurement tools help PR better understand how communications campaigns advance corporate goals. Here's how best to apply each category to measure the impact of PR campaigns. Read More »
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LinkedIn
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Everything PR
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The New York Times
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Harvard Business Review
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CNET
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Wired
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Conference: The DigiComm Summit, Feb. 22 to 23 in Huntington Beach, CA. Regular rate $2,190. Sponsored by PublicRelay.
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Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
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The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
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Chief Communications Officer - Department of Enterprise Services, Olympia, WA
Communications-Media Specialist - The National Academies, Washington, DC
Manager, Corporate Public Relations - American Student Assistance, Boston, MA
Media Relations Analyst - AARP, Washington, DC
Public Affairs Specialist/Writer - PCAOB, Washington, DC
Senior Communications Associate, Media - George Washington University, Washington, DC
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Director of Marketing - Wadsworth Atheneum Museum of Art, Hartford, CT
Director of Marketing and Communications - University of Texas, Arlington, TX
Executive Communications Manager - American Nurses Association, Inc., Silver Spring, MD
Marketing Strategy Specialist 3 - Penn State University, University Park, PA
Digital Marketing Analyst - Abt Inc., Glenview, IL
Digital Content Strategist - Augusta University, Augusta, GA
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The number of public relations jobs in Washington, D.C., increased 325% over the past 17 years. (PRUnderground) — Tweet this!
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Snapchat gained 187 million daily active users over the past year, an 18% increase from a year ago. (Snap Inc.) — Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
© Copyright 2018, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: info@glean.info
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