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6 Lessons from the Crock-Pot PR Crisis

February 2018, Issue #2

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February 2018 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
6 Lessons from the Crock-Pot PR Crisis
Image source: Liz Foreman via Flickr
Crock-Pot found itself in hot water after being implicated in the death of a television character. Its reaction contained the main ingredients of a successful PR crisis management response. Read More »

Lobbyists Beware: PR Emerges as the New Lobbying
Jobs for PR specialists in Washington, D.C., have surged in recent years as business groups shift resources from traditional lobbying to public relations. Business groups realize that grassroots PR campaigns can be a potent tool to influence legislators' decisions. Read More »
Snapchat Snaps Back - Time to Reassess Snapchat for PR & Marketing?
Snapchat's recent recovery may cause brands to reconsider the app for public relations and marketing purposes. Its growth in users and ad revenue may cause PR and marketing professionals to examine the photo-centric messaging platform in a more favorable light. Read More »
PR & Journalism Horse and Buggy Ideas That Should Be Ditched
Many journalism and PR tenets should go the way of the horse and buggy. Practices that many PR people believe will generate positive press or protect their clients from negative coverage haven't been true since the advent of 24/7 cable TV networks, all-news radio, and talk radio. Read More »
Social Media Measurement Reveals Most Popular Super Bowl Ads
Social media measurement can provide insights into viewers' reactions to Super Bowl commercials - and advertisements during other events or programs. By studying viewers' reactions, marketers can better plan future campaigns. Read More »
Instagrams New Scheduling Capability Presents Marketing Benefits - and Perils
Instagram's much-anticipated scheduling capability will help marketers improve engagement and awareness of their brands. The danger is that marketers will overwhelm followers with posts. Read More »
Most Viewed from Previous Issues
How PR can Benefit from Measuring Share of Voice
PR measurement experts often analyze share of voice to learn how PR campaigns perform compared to competitors. The metric can provide especially meaningful insights if PR can dig deeper into the data and examine different components of media coverage. First requirement: collect competitors' media mentions. Read More »
6 Tools to Measure the Effectiveness of PR Activity
Six distinct categories of measurement tools help PR better understand how communications campaigns advance corporate goals. Here's how best to apply each category to measure the impact of PR campaigns. Read More »
Other Articles to Help You
Everything PR
The New York Times
Harvard Business Review
From the Archives
Conferences and Webinars
Conference: Measurement for Communicators, Feb. 20-21, Scripps Health Corporate Office, San Diego. Presented by Ragan. Standard price $1,095.
Webinar: Content that Connects with Your Audience, Feb. 22 at 10 a.m. Pacific time. Sponsored by ClearVoice. Free.
Webinar: Content Strategy for the Visual Consumer, Feb. 22 at 12 p.m. Central time. Sponsored by WOMMA. Free.
Conference: The DigiComm Summit, Feb. 22 to 23 in Huntington Beach, CA. Regular rate $2,190. Sponsored by PublicRelay.
Webinar: Crisis and Issues Management: Handling an Unexpected Man-Made Crisis, Feb. 27 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 14-16 at Walt Disney World Resort. Presented by Ragan. All access pass $1,695
Webinar: Why Communications Teams Should Operate Like Newsrooms, March 21 at 2 p.m. Presented by PR Week. Free.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Chief Communications Officer - Department of Enterprise Services, Olympia, WA
Communications-Media Specialist - The National Academies, Washington, DC
Manager, Corporate Public Relations - American Student Assistance, Boston, MA
Media Relations Analyst - AARP, Washington, DC
Public Affairs Specialist/Writer - PCAOB, Washington, DC
Senior Communications Associate, Media - George Washington University, Washington, DC
Marketing Positions
Director of Marketing - Wadsworth Atheneum Museum of Art, Hartford, CT
Director of Marketing and Communications - University of Texas, Arlington, TX
Executive Communications Manager - American Nurses Association, Inc., Silver Spring, MD
Marketing Strategy Specialist 3 - Penn State University, University Park, PA
Digital Marketing Analyst - Abt Inc., Glenview, IL
Digital Content Strategist - Augusta University, Augusta, GA
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Factoids of the Week
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The number of public relations jobs in Washington, D.C., increased 325% over the past 17 years. (PRUnderground)Tweet this!
Snapchat gained 187 million daily active users over the past year, an 18% increase from a year ago. (Snap Inc.)Tweet this!
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Gizmo of the Week
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Auditor for Instagram

Analyze any Instagram account for fake followers and likes Read More »
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rfp for media monitoring and pr measurement
Quote of the Week
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"People who think they know all the answers probably don't even know the questions."
John Templeton
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Quote of the Week
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