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The Importance of TV News Monitoring - and How to Do It

February 2019, Issue #2

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February 2019 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
The Importance of TV News Monitoring - and How to Do It
Despite the gains of online news, television remains the most popular source for news. That means it's essential to integrate TV news monitoring into a comprehensive media monitoring and measurement program. Follow this advice to do broadcast monitoring right. Read More »

How Google Analytics Helps Prove the Value of PR
Google Analytics offers a valuable tool to show how public relations helps meet business goals. That's why being able to use Google Analytics well is a required skill for modern PR professionals. Read More »
Lessons from Amazon: How to Make Staff Meetings and Internal Communications More Effective
Organizations can improve results by replicating how Amazon runs its meetings. Because writing is paramount in Amazon's method, communications professionals have a key role to play. Read More »
Hashtags for Facebook: Best Practices You Need to Know
Hashtags on Facebook may not be as important as those on Instagram and Twitter, but they do offer benefits if used with constraint and other best practices. Read More »
5 Steps to Find Marketing Success on a Limited Budget
You can connect with customers in meaningful ways and boost sales without a large marketing budget. These free or inexpensive marketing strategies produce surprisingly successful results. Read More »
How Brands Can Connect with Instagram Users, According to Facebook
Facebook's new research on Instagram users offers some interesting insights and recommendations. As popularity of Instagram expands into older age brackets, brands may find greater marketing opportunities on the mobile app. Read More »
Most Viewed from Previous Issues
How to Measure Social Media Marketing More Effectively in 6 Simple Steps
While most marketers consider social media an important part of their overall strategy, many cannot prove its effectiveness. Although social media marketing measurement has improved, there's quite a lot of room for improvement and here's how. Read More »
Fake Sponsored Content: A Dangerous New Phenomenon in Influencer Marketing
Fake sponsored posts, already alarmingly common on Instagram, pose a reputational risk for brands. Here are the steps PR and marketing teams can take to mitigate those threats. Read More »
Recommended Reading
Nothing in the Rule Book
The New Yorker
The New York Times
The New York Times
From the Archives
Conferences and Webinars
Webinar: Win Over Journalists and Influencers in the Changing Media Landscape, Feb. 13 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Workshop: Crisis Communications Master Class, Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Conference: Crisis Management Summit, Feb. 27-28 in Miami, FL. Presented by PR News. $1,595 onsite.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 6-8 at Walt Disney World Resort. Presented by Ragan and PR Daily. Standard all-access pass: $2,095.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media Strategy Summit, March 20-21 in Anaheim, CA. Presented by GSMI. General summit ticket $1,599.
Conference: Social Media PR and Measurement Boot Camp, April 9 in Phoenix. Presented by Ragan. Standard price: $945.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Global PR Summit New York, June 6-7 at the NYIT Auditorium. Organized by P World. Onsite price $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Events and Communication Manager - University of Oregon, Eugene, OR
Director, Communications - American Cancer Society, Oakland, CA
Public Relations Manager - Wounded Warrior Project, Jacksonville, FL
Senior Manager, Communications - WWE, Stamford, CT
Manager, Communications - Pew Charitable Trusts, Washington, DC
Vice President for Marketing and University Communication - Coastal Carolina University, Conway, SC
PR and Digital Media Specialist - Arlington Convention and Visitors Bureau, Arlington, VA
Marketing Positions
Marketing Manager - Presidio Trust, San Francisco, CA
Director of Marketing - Tufts Medical Center, Boston, MA
Buena Vista University - Director of Marketing, Storm Lake, IO
Marketing/Media Analyst - UCLA Health, Los Angeles, CA
Digital Marketing Manager (Analyst) - Ghost Note Agency, Washington, DC
Digital Marketing Manager - Invest Puerto Rico, Inc., San Juan, PR
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Factoids of the Week
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44% of U.S. adults prefer to get their news from television. (Pew Research Center)Tweet this!
57% of Instagrammers say they use Instagram more than a year ago, and 44% say they will use it more in the coming year. (Facebook)Tweet this!
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Quote of the Week
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"I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent."
Dwight Eisenhower
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Quote of the Week
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