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How PR Can Respond to the Coronavirus Contagion

February 2020, Issue #2

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February 2020 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How PR Can Respond to the Coronavirus Contagion
The coronavirus has become a public health, economic and PR issue. Communications professionals can help limit further spread of the disease by distributing timely and accurate information and dispelling misinformation, especially among employees. Read More »

Influencer Advisory Boards: A Path to Improved Influencer Marketing
Image source: Clorox via YouTube
In addition to producing attractive photos and videos on behalf of a brand, influencers can offer valuable advice on developing business partnerships, understanding customers, and implementing best influencer marketing practices. Read More »
Distrust of News on Social Media Crosses the Partisan Divide
With distrust of social media high on both sides of the political divide, PR teams monitoring social media for fake news stories about their organizations may be able to counter fabrications more easily. Read More »
How Small Businesses Can Seize Benefits from Digital Marketing
Small and medium businesses (SMBs) have several valuable and cost-efficient digital marketing strategies at their disposal. To compete with larger rivals in attracting new customers, SMBs must develop on-point marketing and PR strategies and create fresh, eye-catching content. Read More »
Should You Abandon Unpaid Marketing on Facebook?
New research says organic Facebook marketing is effectively dead. Some PR and marketing experts have given up on unpaid Facebook marketing, but others still see strong results on the platform without paying escalating prices for advertising. Read More »
4 Actionable Steps to Improve your Twitter Marketing in 2020
Twitter has become a key social media platform for marketing and public relations. Here are four top strategies for a successful Twitter marketing plan for 2020. Read More »
Last Weeks Articles
Request for Information: A Better Alternative to the Despised PR Request for Proposal (RFP)
PR agencies disdain RFPs for good reasons. Clients should consider abandoning RFPs and use a Request for Information to create a more beneficial process for both agency and client. Read More »
Essential PR Lessons from the Impeachment Proceedings
Image source: Wikimedia Commons
PR professionals can learn valuable lessons from the recent House impeachment inquiries and Senate trial. PR people are often told to think like news reporters. They should also think like political operatives. Read More »

New Video Marketing Research: Best Channels & Types of Videos

10 Recommendations to Handle Q&A Sessions

New Instagram Feature Boosts Social Media Marketing

Vine Reborn as Video App Byte & Marketers Take Notice

Recommended Reading
CNET
The Measurement Advisor
Scott Monty
Harvard Business Review
Notes Newsletter
Institute for Public Relations
Pew Research Center
The Wall Street Journal
From the Archives
Conferences and Webinars
Conference: SMX West, Feb. 19-20 in San Jose, CA. Presented by Search Engine Land. All-access pass $1,945 onsite.
Conference: Influencer Marketing Conference and Expo IMCX, Feb. 25-26 in Los Angeles. Standard registration: $449.
Conference: Digital Marketing for Financial Services Summit, Feb. 25-26 in San Francisco. Presented by Strategy Institute.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: Social Media Marketing World, March 1-3 in San Diego. Presented by Social Media Examiner. All access retail price: $1,697.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Crisis Communications Master Class, March in New York, NY. Presented by Ragan. Standard price: $999.
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-13 in Los Angeles, CA. Presented by P World.
Conference: Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Conference: Secrets of Media Relations Masters, March 26-27 in San Francisco. Presented by the PRSA.
Conference: IPR Bridge Conference, March 26-27 in Washington, D.C. Presented by Institute of Public Relations.
Conference: Social Media Week, May 5-7 in New York, NY.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: Global Summit on Measurement, June 2-4 in Vienna. Presented by AMEC
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Senior Vice President for External Affairs and Strategic Partnerships - Frost Science, Miami, FL
Strategic Communications Officer - Miami Marlins, Miami, FL
Director, Communications and Outreach - University of Miami, Coral Gables, FL
Public Relations Manager - Disney Cruise Line, Celebration, FL
MGR, Public/Gov Relations - External Affairs Manager - Lastinger Center for Learning, Gainesville, FL
Director of Development, External Relations, and Strategic Partnerships - Cornell University, Ithaca, NY
Director, Sports Communications - ViacomCBS, New York, NY
Chief Communications Officer - ACLU, New York, NY
Communications Manager - Amputee Coalition, Washington, DC
Media Relations Manager - The Nature Conservancy, San Francisco, CA
Marketing Positions
Sr. Manager, Advanced Data & Analytics - Kellogg's, Battle Creek, MI
Assistant Vice President, Marketing - University of Florida, Gainesville, FL
Chief Marketing Officer - University of North Carolina, Chapel Hill, NC
Analytics and Insights Specialist - uOttawa, Ottawa, Ontario, Canada
Marketing Manager - Partnership for Public Service, Washington, DC
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Quote of the Week
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"Shamelessness has proved surprisingly enduring. The bar can always be lowered; new precedents are being set every day."
Jonathan Mahler
The New York Times Magazine
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Download your Free Guidebook now!
Gizmo of the Week
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Martechbase

Searchable database of 7,000 marketing tools. (Also useful for PR) Read More
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Factoids of the Week
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59% of Americans distrust Facebook as a source of political and election news. (Pew Research Center)Tweet this!
One out of 4,647 people who follow a brand page engage with its unpaid content. (Trust Insights)Tweet this!
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Best Graduation Speeches
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Natalie Portman
Actress
Harvard
2015
[20:15]
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