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12 Must-Have Features of a Robust Media Measurement Dashboard

February 2017, Issue #3

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February 2017 Issue #3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
12 Must-Have Features of a Robust Media Measurement Dashboard
Requiring state-of-the-art features in a media measurement dashboard can help PR and marketing teams obtain greater benefits and insights from their media monitoring service. By carefully assessing each vendor's dashboard analytics, client organizations can assess the breadth and accuracy of news and social media coverage. Careful evaluation can also reveal how the dashboard's metrics and analytics will benefit multiple departments and functions throughout the enterprise, not just PR. Read More »

PR Measurement: Essential Ingredient for Press Releases
As PR pros debate the merits of press releases, media monitoring and measurement can help determine the impact and cost-efficiency of news releases and overall PR campaigns — and thereby help resolve that ongoing debate. Consider using some advanced metrics when evaluating the effectiveness of your media relations activities. Read More »
A New PR & Marketing Risk: Conflict between Athletes & Sponsors
Image source: Keith Allison via Flickr
In an emerging trend, star athletes and other performers are increasingly willing to criticize their corporate sponsors and its positions on issues of concern. PR, marketing and product endorsement executives need to be on guard to protect against potential conflicts and be prepared to react quickly to mitigate fallout from celebrity endorsers over CEO comments, corporate position statements or an unexpected event. Case in point: Stephen Curry and Under Armour. Read More »
PR & Native Ads Seen as Answers to Spreading Ad Blockers
Image source: Scott Shiller via Flickr
Earned media and native advertising may be effective antidotes to ad blockers, which continue to spread rapidly, placing digital advertising and publishing revenue models at risk. Smart brands will turn to their PR departments or agencies which have the skills to create compelling content and monitor effectiveness. Read More »
Solutions to Influencer Marketing Problems
Influencer marketing faces pitfalls as more brands turn to the tactic as an alternative to digital advertising. Organizations can overcome those hurdles with the right techniques. Read More »
Creative Ideas for Social Media Marketing
As marketers compete for the attention of fickle consumers, creativity has become paramount. Consider these ideas and creative examples from leading brands to spark your marketing creativity. Read More »
LinkedIn Reveals the Secret Sauce for LinkedIn Marketing
Image source: Jennifer C. via Flickr
LinkedIn's new ebook offers a slew of worthwhile information on advertising as well as valuable tips for improving organic PR and marketing on the network. Although the ebook naturally favors advertising on LinkedIn, B2B PR and marketing professionals may be interested in delving into its contents. Read More »
Most Viewed from Previous Issues
3 Ways PR & Marketing Can Gain More C-Suite Engagement & Understanding
Surveys indicate that many executives and professionals in other departments don't understand and may not respect PR and marketing. PR and marketing professionals can follow these three steps to gain more facetime, engagement, influence, and larger budgets. Read More »
10 Top Technology Tools for Public Relations Pros
Although public relations remains a relationship-based profession, there are many automated tools that can help PR pros do their jobs faster and perhaps better. These digital tools can improve media pitching, save time and generally increase efficiency, and make life easier for PR pros. Read More »
Other Articles to Help You
Crain's Chicago Business
US News
The Hartford
Conferences and Webinars
Conference: Digital Summit & Crisis Management Boot Camp, Feb. 23-24. Huntington Beach, CA. Presented by PR News. Full access pass $1,890.
Conference: Facebook Leadership Communications Summit, Feb. 23-24, Facebook headquarters, Menlo Park, CA. Presented by PRSA and Ragan Communications. Standard price $1,495.
Webinar: The No BS Guide to Influencer Marketing ROI with Lee Odden & Ann Handley, Feb. 28 at 12 p.m. Eastern time. Presented by MarketingProfs
Webinar: One-to-One Social Media Engagement, March 2 at 12 p.m. Eastern time. Sponsored by the Incite Group. Free
Conference: Social Media Marketing World, March 22-24 at the San Diego Convention Center. Presented by Social Media Examiner. $1,597.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Conference: Content Marketing Conference, April 11-13 at the Boston Westin Waterfront, All access pass $1,647 onsite.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Communications Manager - The American Association of Immunologists, Rockville, MD
Executive Director of Communications & Marketing - University of Wisconsin, Stevens Point, WI
Public Relations Manager - Foundry, Reno, NV
Assistant Director of Communications - Vanderbilt University Medical Center, Nashville, TN
Communications Manager - The Blavatnik Awards - The New York Academy of Sciences, New York, NY
PR Manager - Gameloft, San Francisco, CA
Marketing Positions
Marketing Analyst - Central Michigan University, Mount Pleasant, MI
Marketing Analyst - Lancaster General Health, Lancaster, PA
Marketing Analyst - NVR Inc., Reston, VA
Deputy Director of Content Marketing & Communications - New Classrooms Innovation Partners, New York, NY
Social Media Manager - Steiner Sports, New Rochelle, NY
Digital Marketing / Social Media Manager - Foscam Inc., Houston, TX
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Quote of the Week
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"Prospective customers - much less journalists - never uttered the words, 'Wow, that's a great message.' No one brags about the message. But people do acknowledge good stories."
Lou Hoffman
Ishmael's Corner
The Hoffman Agency
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Quote of the Week
Factoids of the Week
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The number of desktop and mobile devices with ad blockers increased 30% last year. (PageFair)Tweet this!
60% of marketers plan to increase their influencer marketing budgets. (Tomoson)Tweet this!
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