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How PR Teams Can Weather Natural Disasters

February 2018, Issue #3

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February 2018 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
How PR Teams Can Weather Natural Disasters
Severe weather events - such as hurricanes, blizzards, floods and fires — will become more common, climate experts predict. That means PR teams will need to incorporate weather into their crisis plans. Read More »

8 Successful Strategies PR Agencies Use to Win New Clients
Even while they keep busy promoting their clients, PR agencies must also promote themselves and attract new clients. These recommendations can help PR firms deliver more convincing new client pitches, acquire more clients and become more profitable. Read More »
Student-Run PR Agencies Offer More than Experience
Image source: Wikimedia Commons
Student-run PR and communications agencies can provide real-world experience to college students and a reservoir of talented, experienced personnel to PR agencies and corporate PR departments. While the students may lack businesses experience, they bring a youthful exuberance and perspective to PR campaigns. Read More »
8 Ways to Legally Snoop on Competitors
Understanding competitors and their products can mean the difference between success and failure. Legal snooping on competitors is easier and more affordable than many believe, especially through media monitoring. Read More »
Facebook Faces Ugly Challenges in Fighting Fake News
Facebook's efforts to control fake news reports have been criticized as half-hearted and ineffectual. Media monitoring of fake news sites offers the first line of defense for businesses and celebrities seeking to protect their reputations against fake news attacks. Read More »
LinkedIn Ascends as Alternative to Facebook for Content Marketing and Social Media Promotion
Publishers and brands may turn to LinkedIn as an alternative to diminishing organic reach on Facebook. Some publishers enjoy robust engagement on LinkedIn, due at least in part to its recent enhancements. Read More »
Most Viewed from Previous Issues
6 Lessons from the Crock-Pot PR Crisis
Image source: Liz Foreman via Flickr
Crock-Pot found itself in hot water after being implicated in the death of a television character. Its reaction contained the main ingredients of a successful PR crisis management response. Read More »
PR & Journalism Horse and Buggy Ideas That Should Be Ditched
Many journalism and PR tenets should go the way of the horse and buggy. Practices that many PR people believe will generate positive press or protect their clients from negative coverage haven't been true since the advent of 24/7 cable TV networks, all-news radio, and talk radio. Read More »
Other Articles to Help You
Harvard Business Review
Harvard Business Review
BuzzFeed News
Kim Garst
Fast Company
From the Archives
Conferences and Webinars
Webinar: Content that Connects with Your Audience, Feb. 22 at 10 a.m. Pacific time. Sponsored by ClearVoice. Free.
Webinar: Content Strategy for the Visual Consumer, Feb. 22 at 12 p.m. Central time. Sponsored by WOMMA. Free.
Conference: The DigiComm Summit, Feb. 22 to 23 in Huntington Beach, CA. Regular rate $2,190. Sponsored by PublicRelay.
Webinar: Crisis and Issues Management: Handling an Unexpected Man-Made Crisis, Feb. 27 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: How to Navigate the GDPR: Risks and Opportunities, Feb. 28 at 2 p.m. GMT. Presented by Econsultancy. Free.
Webinar: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 14-16 at Walt Disney World Resort. Presented by Ragan. All access pass $1,695
Webinar: Why Communications Teams Should Operate Like Newsrooms, March 21 at 2 p.m. Presented by PR Week. Free.
Webinar: Readability and Reputation - Make the Clarity-Credibility Connection, March 15 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Events Manager - University of California, Berkeley, CA
Public Relations Manager - Pacific Dental Services, Irvine, CA
Director, Media Relations - Crozer-Keystone Health System, Springfield, PA
Regional Communications Director - Red Cross, Denver, CO
Public Information Officer - Lambda Legal, Dallas, OR
Deputy Executive Director, Public Affairs - Amnesty International USA, New York, NY
Marketing Positions
Director of Marketing and Communications - Gardner Institute, Brevard, NC
Marketing and Communications Associate - Bithenergy, Inc., Baltimore, MD
Marketing Data Analyst - Idaho Central Credit Union, Chubbuck, ID
Marketing Data Analyst - CleanChoice Energy, Washington, DC
Marketing & Communication Specialist - North Carolina State University, Raleigh, NC
Digital Media Manager & Analyst - BCF, Virginia Beach, VA
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Quote of the Week
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"Success is falling nine times and getting up 10."
Jon Bon Jovi
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Quote of the Week
Factoids of the Week
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Readership and engagement of the top 100 best performing articles on LinkedIn increased 4X over the past two years. (NewsWhip)Tweet this!
53% of marketers say blog content creation is their top inbound marketing priority. (HubSpot)Tweet this!
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Gizmo of the Week
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