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Patch: Potential Option for Local Media Pitches & Placements

February 2019, Issue #3

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February 2019 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
Patch: Potential Option for Local Media Pitches & Placements
Patch may offer a valuable PR outlet for local businesses and nonprofits. National and regional organizations can also win publicity on the local news sites by developing local hooks in pitches and news releases. Read More »

Northams Yearbook Scandal May Change PR Crisis Planning
The recent scandal involving Virginia Gov. Ralph Northam's yearbook picture opens a new page in crisis communications. Companies will need to review yearbooks and other published materials, including video and audio recordings, to prepare a PR crisis response in advance. Read More »
LinkedIn Live Video: New Forum for B2B Marketing & PR Content
LinkedIn live video offers many possible uses for not-for-profit organizations, companies and B2B marketers. The challenge is to create high-quality videos that gain and hold viewers' attention. Read More »
How New Alexa Feature Changes Email Marketing - and How Marketers Must Adapt
Alexa's new ability to open, read and delete emails based on voice commands may change email marketing practices. Although some fear Alexa will kill email marketing, marketers who speak to customers' needs and interests will maintain a welcome place in their inboxes. Read More »
How Chatbots Improve Internal Corporate Communications
Chatbots offer an increasingly popular way for communications teams and departmental managers to send information to employees. Although they're not the best option for all organizations, they offer some key advantages over corporate intranets. Read More »
Periscope Live Audio: A New Communications Tool for Influencers & Brands
The ability to include multiple people in live audio broadcasts on Periscope, Twitter's live streaming service, could help create a new form of podcasts or talk radio. Read More »
Most Viewed from Previous Issues
The Importance of TV News Monitoring - and How to Do It
Despite the gains of online news, television remains the most popular source for news. That means it's essential to integrate TV news monitoring into a comprehensive media monitoring and measurement program. Follow this advice to do broadcast monitoring right. Read More »
How Google Analytics Helps Prove the Value of PR
Google Analytics offers a valuable tool to show how public relations helps meet business goals. That's why being able to use Google Analytics well is a required skill for modern PR professionals. Read More »
Recommended Reading
Business 2 Community
Harvard Business Review
From the Archives
Conferences and Webinars
Webinar: Using Conversational Marketing to Reel in More Leads, Feb.21 at 2 p.m. Eastern time. Sponsored by Drift. Free.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Conference: Crisis Management Summit, Feb. 27-28 in Miami, FL. Presented by PR News. $1,595 onsite.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 6-8 at Walt Disney World Resort. Presented by Ragan and PR Daily. Standard all-access pass: $2,095.
Conference: Social Media Strategies Summit, March 19 to 21 in Anaheim, CA. Presented by Global Strategic Management Institute (GSMI). General summit ticket: $2,889.
Webinar: 10 Tech Tools to Make Your Life Easier, March 19 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media PR and Measurement Boot Camp, April 9 in Phoenix. Presented by Ragan. Standard price: $945.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Media Measurement & Optimization - Universal Parks & Resorts, Orlando, FL
Social Media and PR Coordinator - Fontainebleau, Miami Beach, FL
Marketing Coordinator - Fontainebleau, Miami Beach, FL
Communications Coordinator & Manager - Lee County Visitor & Convention Bureau, Fort Myers, FL
Senior Manager, Speechwriting & Leadership Communications - American Dental Association, Chicago, IL
Social Care Analyst - United States Postal Service, Washington, DC
Executive Communication Specialist - Ohio University, Athens, OH
Marketing Positions
Communications Manager, Consumer Protection Campaign - U.S. PIRG, Denver, CO
Marketing Manager - Mattress Recycling Council, Alexandria, VA
Creative and Marketing Manager - University of Michigan Credit Union, Ann Arbor, MI
Email Marketing Specialist - The Washington Post, Washington, DC
Analyst (Social Media) - Spredfast + Lithium, New York, NY
Marketing Coordinator - IICRC , Las Vegas, NV
Marketing and Development Associate - Well Baby Center, Los Angeles, CA
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Quote of the Week
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"Beware of false knowledge; it is more dangerous than ignorance."
George Bernard Shaw
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Quote of the Week
download your free guidebook now!
Ted Talks of the Week
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How Algorithms Shape Our World
Kevin Slavin
Algoworld Expert
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Factoids of the Week
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Users are 20 times more likely to share a video on LinkedIn than any other type of post. (LinkedIn)Tweet this!
About 1,300 communities have completely lost news coverage, creating what's called news deserts. (University of North Carolina's School of Media and Journalism)Tweet this!
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