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How to Uncover the Hidden Benefits of Sentiment Analysis in PR & Marketing Measurement

February 2020, Issue #3

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February 2020 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
How to Uncover the Hidden Benefits of Sentiment Analysis in PR & Marketing Measurement
Sentiment analysis can produce an overwhelming abundance of data. Parsing that data can uncover insights that benefit PR, marketing and many other departments including product development. Read More »

How PR Crisis Simulations Prepare Companies for the Real Thing
PR crisis plans won't help if they sit in a folder gathering dust. Like athletes practicing for tournaments, business teams that practice PR crisis simulations perform better when a real crisis strikes. Read More »
FTC Mulling Tougher Influencer Marketing Rules
The Federal Trade Commission is considering strengthening influencer marketing regulations, a move that could smother or upend the still-evolving marketing strategy. Read More »
How PR Pros Can Respond to Unethical Actions They See
PR pros sometimes witness ethically or legally questionable actions within their organizations. Calling them out can raise professional and personal dilemmas. Read More »
14 Powerful PR Methods to Promote Events (and Reduce Advertising Costs)
Good PR can dramatically increase awareness of events and attract more attendees. It can also spread the key messages and ideas presented in the event to a wider audience. Read More »
Do You Want Better Press Release Results? Avoid Overused and Extraneous Words
Some words are so overused in press releases they mean nothing. They create the impression the company or brand is mediocre. Read More »
Experiential Marketing: The Next Big Thing in Marketing…and PR Too?
Image source: George P. Johnson
Experiential marketing, also called participation marketing or engagement marketing, is a new secret sauce to promoting brand messages and reaching busy, distracted and skeptical audiences, advocates say. Read More »
Last Weeks Articles
How PR Can Respond to the Coronavirus Contagion
The coronavirus has become a public health, economic and PR issue. Communications professionals can help limit further spread of the disease by distributing timely and accurate information and dispelling misinformation, especially among employees. Read More »
Influencer Advisory Boards: A Path to Improved Influencer Marketing
Image source: Clorox via YouTube
In addition to producing attractive photos and videos on behalf of a brand, influencers can offer valuable advice on developing business partnerships, understanding customers, and implementing best influencer marketing practices. Read More »

Distrust of News on Social Media Crosses the Partisan Divide

How Small Businesses Can Seize Benefits from Digital Marketing

Should You Abandon Unpaid Marketing on Facebook?

4 Actionable Steps for to Improve your Twitter Marketing in 2020

Recommended Reading
The Wall Street Journal
Fast Company
Business 2 Community
Harvard Business Review
Fast Company
Washington Post
Harvard Business Review
From the Archives
Conferences and Webinars
Conference: Influencer Marketing Conference and Expo IMCX, Feb. 25-26 in Los Angeles. Standard registration: $449.
Conference: Digital Marketing for Financial Services Summit, Feb. 25-26 in San Francisco. Presented by Strategy Institute.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: Social Media Marketing World, March 1-3 in San Diego. Presented by Social Media Examiner. All access retail price: $1,697.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Crisis Communications Master Class, March in New York, NY. Presented by Ragan. Standard price: $999.
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-13 in Los Angeles, CA. Presented by P World.
Conference: Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Conference: Secrets of Media Relations Masters, March 26-27 in San Francisco. Presented by the PRSA.
Conference: IPR Bridge Conference, March 26-27 in Washington, D.C. Presented by Institute of Public Relations.
Conference: Social Media Week, May 5-7 in New York, NY.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: Global Summit on Measurement, June 2-4 in Vienna. Presented by AMEC
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Communications and Creative Services - Los Alamos National Laboratory, Los Alamos, NM
Senior Coordinator, Communications - Major League Soccer, New York, NY
Assistant Director, Communications - University of Chicago, Chicago, IL
Director, Strategic Communications - McDonald's, Chicago, IL
PR Director, Media Relations - Golin, Chicago, IL
PR Manager, Corporate Communications - Amazon, Washington, DC
Senior Vice President, Media Relations - Hill+Knowlton Strategies, New York, NY
PR Manager - Apollo Theater Foundation, New York, NY
Marketing Positions
Chief Marketing Officer - University of North Carolina, Chapel Hill, NC
Director, Marketing & Communications Strategy - EA, Redwood City, CA
Assistant Manager, Brand & Communications - The Ad Council, New York, NY
Manager, Marketing Strategy - Disney Streaming Services, New York, NY
Manager, Brand Marketing - Warner Media, New York, NY
Director, Social Media - NBCUniversal, New York, NY
Senior Director, Digital Marketing - Cruises & Events - Hornblower, Chicago, IL
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Quote of the Week
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"If civic responsibility isn't enough of a reason, economic incentives also demand that companies act as proactive democratic citizens."
Daniel Dobrygowski
Harvard Business Review
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Gizmo of the Week
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Create clean and clutter-free shots of tweets for use in blog posts or on Instagram. Read More
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Factoids of the Week
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62% of business executives have crisis management plan, but more than 37% have never practiced their plan. (PR News)Tweet this!
Nearly 90% of C-Suite executives believe in the power of events, and 30% of marketers believe events are the single most effective marketing channel. (Bizzabo)Tweet this!
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