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Why AVEs Live on as a PR Measurement Metric

February 2017, Issue #4

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February 2017 Issue #4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
Why AVEs Live on as a PR Measurement Metric
Advertising value equivalencies (AVEs) persist as a PR metric, much to the frustration of PR measurement experts. Educating clients can help spread the adoption of more meaningful PR metrics. However, some clients will likely cling to the use of AVEs even as PR measurement gurus continue to denounce the advertising-based metric. Read More »

How PR Can Improve the Organizations Writing Skills - and Productivity
PR teams can improve writing skills within their organizations by creating writing centers where they coach co-workers on how to upgrade their writing. Besides improving productivity, PR will gain respect and knowledge about their organization. Read More »
Amazon Alexa Offers Vast Potential for Brands
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Amazon's voice-activated Alexa application together with its Echo smart speaker offer huge marketing potential for brands. The technology also poses PR risks from ill-conceived and poorly implemented applications, called skills, on the Alexa platform. Read More »
Beware the Lies of Fake Data Visualizations
Charts and graphs can deceive viewers, deliberately or accidentally. Spotting data visualization cons and avoiding mistakes that mislead viewers when creating charts or graphs have become important skills for all marketing and PR professionals. Read More »
Is Virtual Reality Ready for Prime-Time Marketing Now?
Obstacles have slowed marketers' expected adoption of virtual reality videos. Still, VR adherents predict the immersive video experience will be "the Next Big Thing." The question is when. Read More »
Sponsors, PR Agencies & Publishers Must Ensure Proper Disclosures for Native Advertising
Clear disclosures for native advertising protect the brand's reputation and actually improve the ads' effectiveness. It's essential for PR to take a leading role in assuring adequate disclosures, understanding FTC guidelines and staying informed about the agency's enforcement actions. Read More »
Essential Factors Impacting Corporate Reputation [New Research]
New research delves into the most important factors influencing corporate reputation and how those factors are shifting. The study can help guide PR and corporate communications strategies. Read More »
Most Viewed from Previous Issues
12 Must-Have Features of a Robust Media Measurement Dashboard
Requiring state-of-the-art features in a media measurement dashboard can help PR and marketing teams obtain greater benefits and insights from their media monitoring service. By carefully assessing each vendor's dashboard analytics, client organizations can assess the breadth and accuracy of news and social media coverage. Careful evaluation can also reveal how the dashboard's metrics and analytics will benefit multiple departments and functions throughout the enterprise,not just PR. Read More »
PR Measurement: Essential Ingredient for Press Releases
As PR pros debate the merits of press releases, media monitoring and measurement can help determine the impact and cost-efficiency of news releases and overall PR campaigns — and thereby help resolve that ongoing debate. Consider using some advanced metrics when evaluating the effectiveness of your media relations activities. Read More »
Other Articles to Help You
The New York Times
Jeff Bullas
The Wall Street Journal
Harvard Business Review
Conferences and Webinars
Webinar: One-to-One Social Media Engagement, March 2 at 12 p.m. Eastern time. Sponsored by the Incite Group. Free
Conference: The International Public Relations Research Conference, March 8-12, Double Tree by Hilton, Orlando, FL. $450 for standard registration.
Conference: Social Media Marketing World, March 22-24 at the San Diego Convention Center. Presented by Social Media Examiner. $1,597.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Conference: Content Marketing Conference, April 11-13 at the Boston Westin Waterfront, All access pass $1,647 onsite.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Media Relations and Communications Consultant - Prevent Cancer Foundation, Alexandria, VA
Producer Communications Manager - American Dairy Association Nort, East Philadelphia, PA
Manager, Public Relations Strategist - Atlantic Health System, Morristown, NJ
Communication and Marketing Manager - Community HealthCare Association of the Dakotas, Bismarck, ND
Director of Communications - Pro Bono Institute, Washington, DC
Manager, Public Relations - Tech Data, Clearwater, FL
Marketing Positions
Internet Marketing/eCommerce Analyst - Figi's Companies, Inc., Marshfield, WI
Influencer Marketing Specialist - JumpCloud, Boulder, CO
Digital Marketing Analyst - EVR Advertising, Manchester, NH
Social Media Manager - American Foundation for Suicide Prevention, New York, NY
Communications Specialist - Immune Deficiency Foundation, Towson, MD
Social Media Manager - SleepOvation Inc., Fairfield, NJ
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Quote of the Week
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"What is important is seldom urgent and what is urgent is seldom important."
Dwight D. Eisenhower
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Quote of the Week
Factoids of the Week
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More than 35% of UK PR agencies use advertising value equivalencies (AVEs). (PRWeek)Tweet this!
85% of consumers form opinions about companies based on how they react during crises. (Weber Shandwick)Tweet this!
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