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How Well-funded PR Campaigns Can Stimulate Cannabis Industry Success

February 2019, Issue #4

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February 2019 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
How Well-funded PR Campaigns Can Stimulate Cannabis Industry Success
Public relations offers cannabis companies a superb solution to their unique branding and product promotion challenges. Because of regulations, cannabis companies have limited advertising options, but PR campaigns can cultivate greater brand awareness. Read More »

How PR & Marketing Can Promote Diversity
Forward-thinking PR executives recognize the business value of increasing diversity and inclusion in their organizations. By incorporating definitive diversity programs into their business model, they can please clients, avoid embarrassing mistakes and ultimately grow the business. Read More »
Twitch: Streaming Site Offers Expanding Video Marketing Prospects
Twitch, now used mostly to live stream video games, offers several advantages for marketers. Since it is already expanding into other lifestyle categories, many marketers predict that the platform will become a useful social media marketing platform for many types of brands. Read More »
How Bloomberg Business Thrives on Instagram
Bloomberg's recent success on Instagram provides a splendid case study of a how a business can develop appealing visuals to increase awareness of its brand on the social network - even if it's not National Geographic with its treasure-trove of photography. Read More »
PR Practices to Keep You in Good Standing with the Media - and Help Your Career
Thinking like a reporter, thinking creatively and breaking free of cookie-cutter PR can win media placements and help advance your career in public relations. Read More »
How PR & Marketing Can Benefit from New Video Trends
Companies will invest more in creating and promoting videos this year for PR and marketing. Those that follow recommendations from the latest research will produce videos that increase conversions, generate more sales leads, and boost awareness of their brands. Read More »
Most Viewed from Previous Issues
Patch: Potential Option for Local Media Pitches & Placements
Patch may offer a valuable PR outlet for local businesses and nonprofits. National and regional organizations can also win publicity on the local news sites by developing local hooks in pitches and news releases. Read More »
Northams Yearbook Scandal May Change PR Crisis Planning
The recent scandal involving Virginia Gov. Ralph Northam's yearbook picture opens a new page in crisis communications. Companies will need to review yearbooks and other published materials, including video and audio recordings, to prepare a PR crisis response in advance. Read More »
Recommended Reading
Technology Review
Can Big Science Be Too Big?
Small teams of researchers do more innovative work than large teams do.
The New York Times
Thought: The findings more than likely apply to creative endeavors too.
Channel Life
From the Archives
Conferences and Webinars
Conference: Crisis Management Summit, Feb. 27-28 in Miami, FL. Presented by PR News. $1,595 onsite.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 6-8 at Walt Disney World Resort. Presented by Ragan and PR Daily. Standard all-access pass: $2,095.
Conference: Social Media Strategies Summit, March 19 to 21 in Anaheim, CA. Presented by Global Strategic Management Institute (GSMI). General summit ticket: $2,889.
Webinar: 10 Tech Tools to Make Your Life Easier, March 19 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media PR and Measurement Boot Camp, April 9 in Phoenix. Presented by Ragan. Standard price: $945.
Conference: MED-PR, April 11 in Washington, DC. Presented by Wynne Events. $2,000, $1,500 for nonprofits.
Conference: Content Marketing Conference, April 16 to 19 in Boston, MA. All-access pass $,1649 onsite.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Communications Manager - Partnership for Public Service, Washington, DC
Director of Social Media & Content Strategy - SmileDirectClub, Nashville, TN
Director of Communications - City of Austin, TX, Austin, TX
Director of Speechwriting and Communications - Association of American Universities, Washington, DC
Communications & Media Relations Associate - The Obama Foundation, Washington, DC
Associate Director of Communications and Media - Mexican American Legal Defense and Educational Fund, Los Angeles, CA
Public Relations Manager - Ohio Credit Union League, Columbus, OH
Communications Specialist - National Nurses United AFL-CIO, Oakland, CA
Marketing Positions
Communications & Social Media Manager - Women's Forum of New York, New York, NY
Foundation for Economic Education - Senior Marketing Manager, Atlanta, GA
Marketing Manager - American Gastroenterological Association, Bethesda, MD
Communications Specialist - Family Promise of Greater Phoenix, Scottsdale, AZ
Volunteers of America National Services - Marketing Specialist, Lansing, MI
Digital Marketing Manager - RBX Active, New York, NY
Marketing Associate - The Princeton Review, New York, NY
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Factoids of the Week
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82% of businesses reported greater investments in video in 2018. (Vidyard)Tweet this!
Twitch has more than 100 million monthly active users and 2.2 million monthly streamers. (Twitch)Tweet this!
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Quote of the Week
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"The most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it."
Arnold Toynbee
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Quote of the Week
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