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Social Media Monitoring: A Potent Source of Data on Drug Misuse

March 2017, Issue #1

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March 2017 Issue #1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
Social Media Monitoring: A Potent Source of Data on Drug Misuse
Social media monitoring can provide valuable data on drug misuse, new research reveals. By uncovering information not typically found through other means, social media listening can help fight the serious public health threat of prescription drug misuse and abuse. The benefit is one of many that social media monitoring can provide pharmaceutical companies and medical providers. Read More »

Nissans Alternative Road to Social Media Listening Success
Nissan's unconventional approach to social media monitoring ignores departmental silos and delivers the benefits of social media to the entire organization. Learning about how Nissan runs social media listening can help organizations improve their own social media monitoring and measurement efforts. Read More »
Can PwCs Reputation Recover from its Oscar Night Blunder?
Image source: CNNMoney
The high-profile gaffe at the Academy Awards night substantially damaged PwC's reputation. The accounting firm may salvage its reputation by following the PR crisis management playbook. Even then, PR crisis management experts disagree over how quickly the firm can recover. Read More »
Social Media Measurement Helps Brands Survive the Boycott Culture
Brands increasingly face calls for boycotts no matter what positions they take on the political and issues management front - or even if they do nothing. Social media monitoring and measurement can help them anticipate and weather controversies with the least damage to their bottom line and corporate reputation. Read More »
How Best to Employ Emoji in PR and Marketing Communications
Whether you love them or hate them, emoji are now ubiquitous in business communications. Brands can employ emoji as powerful PR and marketing tools. However, they can also backfire if used improperly. Read More »
Facebooks New Jobs Feature - What it Means for Jobs - and Marketing
Image source: Facebook
The new Facebook Jobs may increase work and responsibility of social media marketers. Job ads may become another piece of a brand's social media marketing strategy. Read More »
Most Viewed from Previous Issues
Why AVEs Live on as a PR Measurement Metric
Advertising value equivalencies (AVEs) persist as a PR metric, much to the frustration of PR measurement experts. Educating clients can help spread the adoption of more meaningful PR metrics. However, some clients will likely cling to the use of AVEs even as PR measurement gurus continue to denounce the advertising-based metric. Read More »
How PR Can Improve the Organizations Writing Skills - and Productivity
PR teams can improve writing skills within their organizations by creating writing centers where they coach co-workers on how to upgrade their writing. Besides improving productivity, PR will gain respect and knowledge about their organization. Read More »
Other Articles to Help You
Scientific American
Harvard Business Review
Conferences and Webinars
Webinar: One-to-One Social Media Engagement, March 2 at 12 p.m. Eastern time. Sponsored by the Incite Group. Free
Conference: The International Public Relations Research Conference, March 8-12, Double Tree by Hilton, Orlando, FL. $450 for standard registration.
Conference: Social Media Marketing World, March 22-24 at the San Diego Convention Center. Presented by Social Media Examiner. $1,597.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Workshop: Crisis Social Media When "It" Hits the Fan, March 31 from 9 a.m. to 5 p.m. in New York, NY. Sponsored by the PRSA. $615 for members.
Conference: Counselors to Higher Education Senior Summit, April 5-7 in Washington, DC. Sponsored by the PRSA. Regular rate $885 for members.
Conference: Content Marketing Conference, April 11-13 at the Boston Westin Waterfront, All access pass $1,647 onsite.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: Search Insider Summit, April 26 to 29 at the South Seas Island Resort, Florida. $3,295 through March 27. Presented by MediaPost.
Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Associate - Gary Zarr & Associates, New York, NY
Communications Director - Ministry of Caring Inc., Wilmington, DE
Public Relations & Media Associate - TINYpulse, Seattle, WA
Manager, Marketing & Public Relations - WestCM, Clearwater, FL
Manager, Internal Communications - Novant Health, Charlotte, NC
Public Relations, Communications Manager - ImpressArt, Brentwood, NY
Public Information Officer - North Carolina Office of State Human Resources, Wake County, NC
Marketing Positions
Director of Marketing - Brooklyn Botanic Garden, Brooklyn, NY
Marketing & Communications Manager - United Way of the Chattahoochee Valley, Columbus, GA
Marketing & Social Media Specialist - Yakima Products, Lake Oswego, OR
Marketing Data Analyst - GEHA, Lee's Summit, MO
Digital Marketing Analyst - CallSource Inc., Westlake Village, CA
Senior Digital Marketing Analyst - Carnegie Communications, Westford, MA
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Quote of the Week
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"Strive not to be a success, but rather to be of value."
Albert Einstein
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Quote of the Week
Factoids of the Week
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More than 84% of women say emoji are better for expressing emotions than words. (Emogi)Tweet this!
52% of consumers research health or care-related information online. (Deloitte)Tweet this!
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