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8 Steps to Building a Powerful Personal Brand in PR

March 2019, Issue #1

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March 2019 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
8 Steps to Building a Powerful Personal Brand in PR
Communications professionals work hard to promote their company brands, but many neglect their personal brands. A strong personal brand can be the deciding factor for winning a new job, a new client, a media placement or a professional consulting or speaking opportunity. Read More »

8 Ways Social Media can Build Excitement for Product Launches
By using a variety of social media approaches and platforms, a marketing team can build extraordinary awareness and excitement about a forthcoming product in most any product category from fashion to software. Read More »
The Giant Authenticity Gap between Marketers and Consumers - and How to Bridge It
Many marketers think brand-created content is more effective than user-generated content. According to new research, consumers believe user-generated content is more authentic and more influential in driving their purchase decisions. Read More »
How PR Know-How Elevates Employee Recruitment Campaigns
Effective use of PR strategies can help attract top job candidates by building the public image of the company as an employer that candidates want to work for. Read More »
Should PR Be Responsible for Creating - and Promoting - Online Videos?
Because of their storytelling abilities and skills in building relationships, PR professionals are well-suited to lead the video creation and promotion process. Read More »
New Social Media Metric: Engagement Rate Compared to Industry Benchmark
Comparing social media engagement rates against industry benchmarks provides a deeper understanding of social media success than more superficial metrics. Success is relative: Some industries enjoy much higher engagement rates than others. Read More »
Most Viewed from Previous Issues
How Well-funded PR Campaigns Can Stimulate Cannabis Industry Success
Public relations offers cannabis companies a superb solution to their unique branding and product promotion challenges. Because of regulations, cannabis companies have limited advertising options, but PR campaigns can cultivate greater brand awareness. Read More »
How PR & Marketing Can Promote Diversity
Forward-thinking PR executives recognize the business value of increasing diversity and inclusion in their organizations. By incorporating definitive diversity programs into their business model, they can please clients, avoid embarrassing mistakes and ultimately grow the business. Read More »
Recommended Reading
The New Yorker
USA Today
Axia Public Relations
The Wall Street Journal
HR Technologist
From the Archives
Conferences and Webinars
Conference: Social Media Strategies Summit, March 19 to 21 in Anaheim, CA. Presented by Global Strategic Management Institute (GSMI). General summit ticket: $2,889.
Webinar: 10 Tech Tools to Make Your Life Easier, March 19 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media PR and Measurement Boot Camp, April 9 in Phoenix. Presented by Ragan. Standard price: $945.
Conference: MED-PR, April 11 in Washington, DC. Presented by Wynne Events. $2,000, $1,500 for nonprofits.
Conference: Content Marketing Conference, April 16 to 19 in Boston, MA. All-access pass $,1649 onsite.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Manager, Communications - WWE, Stamford, CT
Assistant Director of Communications - SUNY Maritime College, Bronx, NY
Communications Coordinator - University of Dayton, Dayton, OH
Director of Communications - Target, Minneapolis, MN
Director of Communications - University of Chicago, Chicago, IL
Film and Special Events Coordinator - Central Park Conservancy, New York, NY
Communications Specialist - Virginia Tech, Blacksburg, VA
Director, Communications, Public Relations and Marketing - Michigan Association of School Boards, Lansing, MI
Marketing Positions
Chief Marketing Officer - Kitsap Credit Union, Bremerton, WA
Marketing and Sales Coordinator - NASCO, Sandy Springs, GA
Digital Marketing Manager - Institute for Humane Studies, Arlington, VA
Social Media Consultant - Atlanta Habitat for Humanity, Atlanta, GA
Digital Marketing Manager - Genesys Works, Houston, TX
Digital Marketing Specialist - Blue Raven Solar, American Fork, UT
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Gizmo of the Week
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A free macOS app that blocks distracting websites you choose for a period of time you choose. Read More »
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download your free guidebook now!
Factoids of the Week
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51% of consumers say less than half of brands create authentic content. (Stackla)Tweet this!
58% of marketers reported spending more on content creation in 2018 than in 2017. (Content Marketing Institute)Tweet this!
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Quote of the Week
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"Businesses need to think, who's coming to kill me?"
Meg Whitman
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Quote of the Week
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