Customer Service
Home Products Features Partners Newsletter Blog Site Map About Us Contact

Media Measurement News Library

6 PR Crisis Management Lessons from the Wells Fargo Scandal

March 2020, Issue #1

spacer spacer spacer spacer spacer spacer spacer spacer spacer
Follow this link if this email is not displaying correctly.
March 2020 Issue 1 Media Measurement Newsletter
0091fd ffffff
Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
ffffff 0091fd
0091fd ffffff ffffff 0091fd
0091fd ffffff
Featured Post
6 PR Crisis Management Lessons from the Wells Fargo Scandal
Image source: Mike Mozart
Wells Fargo bank continues to struggle with reputational challenges as regulators levy hefty financial penalties and politicians scrutinize its misdeeds on customer accounts. The bank's mishandling of the issue provides valuable PR and reputation management lessons on how to prevent and mitigate a business and PR crisis. Read More »

Press Release Distribution Services: The Good, Bad and Ugly
Most businesses use press release distribution services to disseminate their news and publicize their activities. However, many PR professionals hold dim views of the services. While the services do have value in a few specific situations, they aren't effective for standard publicity releases, experts advise. Read More »
Social Media Etiquette: Do's and Don'ts for PR
Image source: Liz West
PR and marketing pros who don't follow accepted social media etiquette will almost certainly annoy and offend others. Good manners will help your organization remain in good standing on social media. Read More »
Use of Social Media & Media Monitoring by Inc. 500 Fastest-Growing Companies
Image source: Lorraine Harrison via Flickr
The fastest-growing companies in the U.S. know the importance of social media marketing for business success, but new research reveals many risk serious consequences due to their lack of appropriate media monitoring. Read More »
Houston Astros Strike Out on PR Crisis Communications
Photo by Keith Allison via Wikimedia Commons.
In trying to apologize for their sign-stealing, the Houston Astros conducted a poorly organized press conference with poorly-prepared speakers devoid of sincerity, PR experts say. The press conference did nothing to mitigate the scandal or improve the team's damaged reputation. Read More »
6 Tips for How PR Can Improve SEO
SEO can increase search engine ranking and drive more traffic to your website. It can also improve the quality of traffic. PR can improve SEO with important steps to enhance the organization's rankings and boost online visibility. Read More »
Last Weeks Articles
How to Uncover the Hidden Benefits of Sentiment Analysis in PR & Marketing Measurement
Sentiment analysis can produce an overwhelming abundance of data. Parsing that data can uncover insights that benefit PR, marketing and many other departments including product development. Read More »
How PR Crisis Simulations Prepare Companies for the Real Thing
PR crisis plans won't help if they sit in a folder gathering dust. Like athletes practicing for tournaments, business teams that practice PR crisis simulations perform better when a real crisis strikes. Read More »

FTC Mulling Tougher Influencer Marketing Rules

How PR Pros Can Respond to Unethical Actions They See

14 Powerful PR Methods to Promote Events (and Reduce Advertising Costs)

Do You Want Better Press Release Results? Avoid Overused and Extraneous Words

Experiential Marketing: The Next Big Thing in Marketing…and PR Too?

Recommended Reading
The Wall Street Journal
Harvard Business Review
Business Insider
McKinsey & Company
Harvard Business Review
MIT Technology Review
The Atlantic
From the Archives
Conferences and Webinars
Conference: Crisis Communications Master Class, March in New York, NY. Presented by Ragan. Standard price: $999.
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-13 in Los Angeles, CA. Presented by P World.
Conference: Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Webinar: Why Every Brand Should Be Rethinking Their Influencer Strategy, March 24 at 11 a.m. Eastern time. Presented by Industry Drive.
Conference: Secrets of Media Relations Masters, March 26-27 in San Francisco. Presented by the PRSA.
Conference: IPR Bridge Conference, March 26-27 in Washington, D.C. Presented by Institute of Public Relations.
Conference: Social Media Week, May 5-7 in New York, NY.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: Global Summit on Measurement, June 2-4 in Vienna. Presented by AMEC
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, Employee Communications - John Hancock, Boston, MA
Communications Manager - Emmanuel College, Boston, MA
Senior Publicist - HarperCollins Publishers, New York, NY
Communications and Public Affairs Director - Columbia University, New York, NY
Assistant Director, Community Relations - NYU, New York, NY
Head of Communications - McKinsey & Company, Brussels, Belgium
VP - Communications - Catholic Health Initiatives, Houston, TX
Digital Communications Specialist - Habitat for Humanity, Atlanta, GA
Director of Corporate Communications - Vail Resorts, Broomfield, CO
Marketing Positions
Director of Digital Communications - Dana-Farber Cancer Institute, Boston, MA
Director of Marketing - LIU, Brookville, NY
Content Marketing Leader - Honeywell, Atlanta, GA
Associate Director, Marketing and Communications - UCSF, San Francisco, CA
Digital Analyst - Darn Tough Vermont, Waterbury, VT
Social Media Specialist - Marketplace Rev, Fenton, MO
media monitoring free trial - sign up now!
Factoids of the Week
rule spacer
40% of Inc. 500 executives track online conversations about their brands, products, or industry with a monitoring tool. (Center for Marketing Research)Tweet this!
More than 64% of marketers invest in search engine optimization. (HubSpot)Tweet this!
spacer rule
Download your Free Guidebook now!
Best Graduation Speeches
rule spacer
Kristen Bell
Actress & Singer
USC School of Dramatic Arts
spacer rule
Quote of the Week
rule spacer
"Knowledge is power, but it is nothing without action."
Scott Weidle
The Wall Street Journal
spacer rule
Gizmo of the Week
rule spacer

Phone Call Translator

App translates voice calls in real-time in 30 major languages.
spacer rule
spacer 0091fd
0091fd spacer by CyberAlert

Questions, suggestions, or comments about this newsletter? Email us here.

© Copyright 2020, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email:
spacer 0091fd
< Last
Next >