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The Secret to Accelerating Career Success: "See Forward"

March 2018, Issue #2

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March 2018 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
The Secret to Accelerating Career Success: See Forward
Executives who can "see forward" envision how their company can prosper from emerging trends in five or 10 years; they also motivate others to embrace their vision. Executives with the ability to "see forward" gain the respect of employees and better position themselves for promotion to top leadership roles. Read More »

7 Vital New Skills to Survive & Thrive in PR
Image source: NH Air National
PR now entails more than writing press releases and contacting journalists. While writing and relationship-building remain fundamental skills, a PR career now requires other abilities in order to really blossom. Those who flourish cultivate other skills including graphic design, data analytics, social media, and HTML coding. Read More »
How to Create a Winning Thought Leadership Strategy: Role of PR
Thought leadership is a proven and powerful tool to present and reinforce ideas and viewpoints - and to build trust in an organization and its executives. Here's how PR and communications pros can create outstanding thought leadership initiatives. Read More »
Brands Limit Gun Sales, Cut NRA Links over Reputation Concerns
Image source: Sean via Flickr
Many companies recently cut ties to the National Rifle Association (NRA), worried that associating with the group could damage their brand reputations. Most notably, some retailers restricted sales of firearms and implored law makers to approve gun control legislation. Others discontinued discounts to NRA members. Read More »
New Research: Young Adults Still Love Snapchat
Snapchat has proven resilient despite its widely criticized redesign and Instagram's aggressive efforts to recruit young users by copying its features. Over the long term, Snapchat may pose a serious challenge to Facebook, some predict. Brands that pursue a young audience have taken notice. Read More »
How Brands Responded to the Longer Character Limit on Twitter
It's been several months since Twitter doubled its tweet limit from 140 to 280 characters. How are companies and their PR and marketing teams embracing the expanded character count? And what are the effects? Read More »
Most Viewed from Previous Issues
No Chicken? Lessons from KFCs PR Crisis Response
KFC's PR crisis response to a chicken shortage that shut down hundreds of restaurants won accolades from consumers along with PR and marketing professionals. Its full-page newspaper ads illustrate how an apology and the appropriate use of humor can bolster a company's reputation and increase brand awareness and sales. Read More »
9 Sneaky Media Interview Tricks — How to Respond to Them
Image source: Steve Bustin via Flickr
Corporate PR staff and executives can protect themselves by knowing what sneaky interview questions and techniques some reporters might try. Learning common interview tricks and how to handle them can prevent corporate representatives from making comments or divulging information they later regret. Read More »
Other Articles to Help You
Spin Sucks
Stephen Waddington (
Search Engine Land
McKinsey & Company
From the Archives
Conferences and Webinars
Webinar: Readability and Reputation - Make the Clarity-Credibility Connection, March 15 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Why Communications Teams Should Operate Like Newsrooms, March 21 at 2 p.m. Presented by PR Week. Free.
Webinar: Digital in 2018: Data, Trends & Opportunities, March 21 at 2 p.m. Presented by Hootsuite. Free.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Crisis Communications Conference, May 8-9, Washington, DC. Presented by Ragan. All access pass standard price: $1,595.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing and Communications Specialist - George Mason University, Fairfax, VA
Vice President Healthcare/Pharma - Shift Communications, Boston, MA
Communications Director - US Water Alliance, San Francisco, CA
Director, Media and Social Media Relations - Seattle Genetics Inc., Bothell, WA
Public Relations Manager - Walden University, Columbia, MD
Senior Speech Writer - John Hopkins University, Baltimore, MD
Marketing Positions
Director of Marketing and Communications - Tucson Botanical Garden, Tucson, AZ
Marketing/Communications Officer - Community Foundation Serving Greeley and Weld County, Greeley, CO
Social Media Manager - Newport Harbor Corporation, Newport, RI
Digital Marketing Analyst - Clearlink, Salt Lake City, UT
Social Media Listening Analyst - Subway, Milford, CT
Digital Marketing Data Analysis - Hach, Loveland, CO
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Gizmo of the Week
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The Bad News Game

Teaches people how to recognize and avoid disinformation and fake news. Read More »
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media monitoring free trial - sign up now!
Factoids of the Week
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71% of 18- to 24-year-olds use Snapchat multiple times per day. (Pew Research Center)Tweet this!
83% of executives who viewed compelling thought leadership content were influenced in the choice of a potential business partner. (LinkedIn) (Demand Gen)Tweet this!
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Quote of the Week
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"Our lawmakers must act on behalf of all Americans — not just the privileged few."
Charles Koch
CEO, Koch Industries
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Quote of the Week
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