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Crisis Communications: Can Huawei Recover from U.S. Accusations - and its PR Mistakes?

March 2019, Issue #2

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March 2019 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
Crisis Communications: Can Huawei Recover from U.S. Accusations - and its PR Mistakes?
After being accused by the U.S. government of opening backdoors in its telecom equipment for spying by China, Huawei faces a giant public relations task of building trust and improving its reputation. What did Huawei do? Sue the U.S. government. That's not what PR experts recommend. No matter what, it will take years to restore their reputation and rebuild trust. Read More »

The Killer Metric to Prove PR and Marketing Value
Measurement experts urge communications professionals to wake-up to the need for more sophisticated PR and marketing measurement - and to adopt metrics that demonstrate value of marketing and PR campaigns. Read More »
The Small Business Guide to Tracking and Managing Your Brand Mentions
Tracking brand mentions offers substantial benefits to small businesses. In addition to PR and marketing, legal, product management, HR and even finance departments can gain tangible benefits from news and social media monitoring and measurement. Read More »
How to Write Instagram Captions that Drive Conversions
Well-written captions provide context and details about images and include a call-to-action that convinces viewers to complete a desired action. Read More »
Why Brands are Moving Digital Marketing In-House
Marketing and communications executives expect cost savings and more control over marketing content by bringing it in-house. In addition, they believe greater control over data will help safeguard their organizations. Read More »
Younger Kidfluencers Raise Legal & Ethical Concerns
Marketing through child influencers may pose increasing reputational risks for brands due to ethical and legal complaints. Kidfluencer marketing must abide by strict precautions to avoid damaging the brand reputation. Read More »
Most Viewed from Previous Issues
8 Steps to Building a Powerful Personal Brand in PR
Communications professionals work hard to promote their company brands, but many neglect their personal brands. A strong personal brand can be the deciding factor for winning a new job, a new client, a media placement or a professional consulting or speaking opportunity. Read More »
8 Ways Social Media can Build Excitement for Product Launches
By using a variety of social media approaches and platforms, a marketing team can build extraordinary awareness and excitement about a forthcoming product in most any product category from fashion to software. Read More »
Recommended Reading
Business Insider
Harvard Business Review
Columbia Journalism Review
From the Archives
Conferences and Webinars
Conference: Social Media Strategies Summit, March 19 to 21 in Anaheim, CA. Presented by Global Strategic Management Institute (GSMI). General summit ticket: $2,889.
Webinar: 10 Tech Tools to Make Your Life Easier, March 19 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media PR and Measurement Boot Camp, April 9 in Phoenix. Presented by Ragan. Standard price: $945.
Conference: MED-PR, April 11 in Washington, DC. Presented by Wynne Events. $2,000, $1,500 for nonprofits.
Conference: Content Marketing Conference, April 16 to 19 in Boston, MA. All-access pass $,1649 onsite.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director of Media Relations - Stony Brook University, Stony Brook, NY
Executive Communications Director - Kent State University, Kent, OH
Senior Communications Manager - Partnership for Public Service, Washington, DC
Communications Analyst - Federal Reserve Bank of Philadelphia, Philadelphia, PA
Public Relations Manager - Monterey County Convention and Visitors Bureau, Monterey, CA
National Manager, Media Relations- American Lung Association, Chicago, IL
Marketing Positions
Marketing Specialist - RAA, Addison, TX
Director of Marketing and Communications - California Farm Bureau Federation, Sacramento, CA
Digital Marketing Manager - Institute for Humane Studies, Arlington, VA
Marketing Manager - Volunteers of America National Services, Rochester, MN
Marketing Analyst - RIDE TV, Fort Worth, TX
Senior Manager, Social Media - LEGO, Enfield, CT
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YouTube of the Week
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Former CIA Officer will Teach You How to Spot a Lie
Susan Carnicero
Author, Spy the Lie
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download your free guidebook now!
Gizmo of the Week
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TV News Archive

Search closed captions of U.S. TV news programs back to 2009. Read More »
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Factoids of the Week
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96% of senior executives say their marketing and PR teams are "unwilling or unable" to prove return on investment. (Proof Analytics)Tweet this!
78% of Association of National Advertisers (ANA) members had some form of an in-house agency last year, compared to 58% in 2013 and 42% in 2008. (ANA)Tweet this!
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Quote of the Week
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"The most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it."
Arnold Toynbee
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Quote of the Week
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