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How to Use Social Media Analytics for Product Development

March 2020, Issue #2

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March 2020 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
How to Use Social Media Analytics for Product Development
Image source: Limelight Leads via Flickr
Social media offers a goldmine of information that brands can tap for market research and product development. Companies now find that social media analytics provide many advantages over traditional methods such as interviews and focus groups. Read More »

Coronavirus Crimps Business Travel; How to Respond with Virtual Events
Image source: US State Department via Twitter
As coronavirus concerns cause conference cancelations and reduce options for in-person meetings, companies are turning to virtual events, including virtual press conferences, online meetings and virtual product launches. Read More »
3 Essentials for Influencer Marketing Success in 2020
While most marketers believe influencer marketing is effective, the strategy requires adequate resources, careful planning and advanced measurement. Read More »
How to Craft Better Agendas for PR & Marketing Meetings
Well-crafted meeting agendas can help motivate PR and marketing teams to meet the organization's goals. Conversely, meetings without well-written agendas can go astray and stumble into time-wasting, rambling discussions that produce no progress. Read More »
Are Smart Speakers Becoming an Effective PR & Marketing Channel?
Image source: via Flickr
Even if smart speakers haven't yet revolutionized sales and marketing, many savvy marketers are promoting their brands through the voice-activated devices and gaining a foothold in what is likely to become a major marketing channel. Read More »
A Common Mistake in Corporate Codes of Conduct
The company's ethics policy, a key tool for guiding employee behavior and avoiding reputation-damaging PR mishaps, can flop if not properly worded. Even subtle language differences can change employee behavior. Read More »
Last Weeks Articles
6 PR Crisis Management Lessons from the Wells Fargo Scandal
Image source: Mike Mozart
Wells Fargo bank continues to struggle with reputational challenges as regulators levy hefty financial penalties and politicians scrutinize its misdeeds on customer accounts. The bank's mishandling of the issue provides valuable PR and reputation management lessons on how to prevent and mitigate a business and PR crisis. Read More »
Press Release Distribution Services: The Good, Bad and Ugly
Most businesses use press release distribution services to disseminate their news and publicize their activities. However, many PR professionals hold dim views of the services. While the services do have value in a few specific situations, they aren't effective for standard publicity releases, experts advise. Read More »

Social Media Etiquette: Do's and Don'ts for PR

Use of Social Media & Media Monitoring by Inc. 500 Fastest-Growing Companie

Houston Astros Strike Out on PR Crisis Communications

6 Tips for How PR Can Improve SEO

Recommended Reading
The New York Times
Kellogg Insight
Harvard Business Review
Investor Place
From the Archives
Conferences and Webinars
Conference: Crisis Communications Boot Camp, March 12-13 in Los Angeles, CA. Presented by P World.
Conference: Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Webinar: Why Every Brand Should Be Rethinking Their Influencer Strategy, March 24 at 11 a.m. Eastern time. Presented by Industry Drive.
Conference: Secrets of Media Relations Masters, March 26-27 in San Francisco. Presented by the PRSA.
Conference: IPR Bridge Conference, March 26-27 in Washington, D.C. Presented by Institute of Public Relations.
Conference: Social Media Week, May 5-7 in New York, NY.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: FIBEP Tech Day, May 22 in Athens, Greece. Hosted by Data Scouting.
Conference: Global Summit on Measurement, June 2-4 in Vienna. Presented by AMEC
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - The University of Iowa, Iowa City, IO
Assistant Media Manager - Ad Council, New York, NY
Associate Director, University Communications - SMU, Dallas, TX
Director of Communications - Colorado State University, Fort Collins, CO
Executive Communication Specialist - Brigham and Women's Hospital, Boston, MA
Public Relations Coordinator - University of Oklahoma, Oklahoma City, OK
Manager, Communications - National Cattlemen's Beef Association, Centennial, CO
Communications Manager - Providence St. Joseph Health, Renton, WA
Communications Manager - Amazon, Seattle, WA
Communications Manager - Washington State University, Spokane, WA
Agilent Technologies- Vice President Corporate Communications, Santa Clara, CA
Marketing Positions
Director of Marketing - Wings Over The Rockies Air & Space Museum, Englewood, CO
Marketing Manager - Sony Music, New York, NY
Marketing Coordinator - Medical Record Associates, Wellesley, MA
Chief Marketing Officer - NPR, Washington, DC
Marketing Manager - American Press Institute, Arlington, VA
Manager, Digital Marketing - Warner Music Group, New York, NY
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Gizmo of the Week
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AI Image Enlarger

Enlarge and enhance small or fuzzy JPG and PNG images.
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Download your Free Guidebook now!
Factoids of the Week
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Smart speaker sales reached 147 million worldwide last year, a 70% increase over the previous year. (Strategy Analytics)Tweet this!
57% of marketers plan to increase their influencer marketing budget this year. (Linqia)Tweet this!
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Quote of the Week
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"Never let the fear of striking out keep you from playing the game."
Babe Ruth
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