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Media Measurement News Library

8 Essential Factors for Marketing Products on Amazon

March 2019, Issue #3

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March 2019 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
8 Essential Factors for Marketing Products on Amazon
Amazon offers businesses a valuable marketing channel for launching products and reaching customers. However, competitors may crowd the field, and customer attention can be fleeting. Success requires strategic business acumen along with refined writing and marketing skills. Read More »

10 Common Mistakes to Avoid in Your First Marketing Campaign
Most startups fail, often due to marketing shortcomings. Avoiding common marketing mistakes will help your business survive and thrive. Read More »
New Charges Challenge Google's Corporate Image & Employer Reputation
Charges of corporate sexual misconduct by executives and corporate malfeasance have hurt Google's reputation as first-class employer and corporate citizen. The company responded correctly by agreeing to end forced arbitration and promising greater transparency. However, its reputation may still be at risk. Read More »
Time to Embrace Video for Social Media Marketing
Numerous research reports, including research from Twitter indicate that video is the best performing content on social media. Here's advice for video marketing on social media. Read More »
Issues in Influencer Marketing: Measurement, Finding Influencers & Fake Followers
Marketers name measurement and finding the right influencers as top challenges in influencer marketing. A social media monitoring and measurement service can help marketers overcome those challenges. Read More »
Brands Discover the Marketing & PR Benefits of Instagram Comments
Smart social media marketers have discovered how to gain more exposure on Instagram by leaving comments on others' posts. Read More »
Most Viewed from Previous Issues
Crisis Communications: Can Huawei Recover from U.S. Accusations - and its PR Mistakes?
After being accused by the U.S. government of opening backdoors in its telecom equipment for spying by China, Huawei faces a giant public relations task of building trust and improving its reputation. What did Huawei do? Sue the U.S. government. That's not what PR experts recommend. No matter what, it will take years to restore their reputation and rebuild trust. Read More »
The Killer Metric to Prove PR and Marketing Value
Measurement experts urge communications professionals to wake-up to the need for more sophisticated PR and marketing measurement - and to adopt metrics that demonstrate value of marketing and PR campaigns. Read More »
Recommended Reading
One Productions
Forbes
Inc.
Convince & Convert
Search Engine Journal
CNBC
DDI
Medium
Knowledge@Wharton
From the Archives
Conferences and Webinars
Conference: Social Media Strategies Summit, March 19 to 21 in Anaheim, CA. Presented by Global Strategic Management Institute (GSMI). General summit ticket: $2,889.
Webinar: 10 Tech Tools to Make Your Life Easier, March 19 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media PR and Measurement Boot Camp, April 9 in Phoenix. Presented by Ragan. Standard price: $945.
Conference: MED-PR, April 11 in Washington, DC. Presented by Wynne Events. $2,000, $1,500 for nonprofits.
Conference: Content Marketing Conference, April 16 to 19 in Boston, MA. All-access pass $,1649 onsite.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: The Social Shake-Up, May 6 to 8 at the Marriott Marquis in Atlanta. Organized by Access Intelligence. All-access regular rate: $2,290.
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Masters of B2B Marketing Conference, May 29-31 in Chicago, IL. Presented by the Association of National Advertisers.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Media Director - PETA, Washington, DC
Manager, Corporate Communications - Netflix, Los Gatos, CA
Research and Public Relations Analyst - UC San Diego, La Jolla, CA
Manager of Internal Communications - Bell Helicopter, Fort Worth, TX
Director of Strategic Communications & Marketing - The Nature Conservancy, Coral Gables, FL
Managing Director, Public Relations - Aqua Marketing & Communications, Inc., Saint Petersburg, FL
Public Relations & Communications Director - Everdays, Detroit, MI
Associate Director of Strategic Initiatives (Communication Strategy) - NCAA, National Office - Indianapolis
Marketing Positions
Marketing Specialist - RAA, Addison, TX
Marketing Director - PBMares, LLP, Newport News, VA
ReStore Marketing Coordinator - Habitat for Humanity Central Arizona, Phoenix, AZ
Communications - Content Marketing Officer - UNICEF, New York, NY
Director of Marketing and Communications - DISCOVERY Children's Museum Las Vegas, Las Vegas, NV
Digital Marketing Manager - VARCo - Virginia Rubber Corp66886, Manassas, VA
Social Media Manager - Heartland Food Products Group, Carmel, IN
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YouTube of the Week
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How to Master Your Marketing Strategy on Amazon
Tom Buckland
Amazon SEO Consultant
[38:47]
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download your free guidebook now!
Factoids of the Week
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78% of marketers cite measurement as their top challenge. (Mediakix)Tweet this!
93% video views on Twitter occur on mobile devices. (Twitter)Tweet this!
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Quote of the Week
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"Be the type of person that makes the world a happier and better place with your hearts, empathy, words, smiles & laughter!"
Pam Moore
     @PamMktgNut
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Quote of the Week
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