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9 Essentials to Achieve Guest Post Pitching Success

March 2020, Issue #3

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March 2020 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
9 Essentials to Achieve Guest Post Pitching Success
Image source: Joe the Goat Farmer
The many bad pitches we receive for guest posts on our blog have prompted us to offer tips on writing well-crafted guest post pitches. Following the recommendations they will vastly improve your chances of worthwhile blog placements. Read More »

10 Tips to Write Better Listicles for Content Marketing
Listicles have drawn well-founded criticism as shallow, click-bait posts. Renewed dedication to in-depth research and quality writing can boost the image of listicles and increase page views and website traffic. Read More »
The Video Route to Better Employee Communications
Corporate communicators can educate and motive employees with videos more effectively than text. As more people work from home, video will become an increasingly popular tool for internal communications. Read More »
10 Tips to Produce Superior PR Results on Twitter
Public relations experts consider Twitter a valuable — perhaps the most valuable — social media channel for PR. PR pros can get the most out of Twitter by following these recommendations. Read More »
Which Employee Benefits & Perks Resonate Most with PR Pros?
While PR pros want flexible work arrangements and other "soft" benefits, a recent survey finds that their employers have room to improve. More companies and agencies should consider allowing telecommuting and funding professional development, benefits that would help both the companies and their PR employees. Read More »
LinkedIn, Twitter Consider Story Formats
Stories may disappear after 24 hours, but they're becoming a permanent and pervasive social media feature. Now Twitter and even LinkedIn are considering jumping on the stories bandwagon. Read More »
Last Weeks Articles
How to Use Social Media Analytics for Product Development
Image source: Limelight Leads via Flickr
Social media offers a goldmine of information that brands can tap for market research and product development. Companies now find that social media analytics provide many advantages over traditional methods such as interviews and focus groups. Read More »
Coronavirus Crimps Business Travel; How to Respond with Virtual Events
Image source: US State Department via Twitter
As coronavirus concerns cause conference cancelations and reduce options for in-person meetings, companies are turning to virtual events, including virtual press conferences, online meetings and virtual product launches. Read More »

3 Essentials for Influencer Marketing Success in 2020

How to Craft Better Agendas for PR & Marketing Meetings

Are Smart Speakers Becoming an Effective PR & Marketing Channel?

A Common Mistake in Corporate Codes of Conduct

Press Release Distribution Services: The Good, Bad and Ugly

Social Media Etiquette: Do's and Don'ts for PR

Use of Social Media & Media Monitoring by Inc. 500 Fastest-Growing Companies

Houston Astros Strike Out on PR Crisis Communications

6 Tips for How PR Can Improve SEO

Recommended Reading
Forbes
ZDNet
Fast Company
CNET
Content Marketing Institute
University of Washington
The Atlantic
From the Archives
Conferences and Webinars
Conference: Crisis Communications Boot Camp, Postponed to Oct. 1-2 in New York, NY. Presented by P World.
Webinar: Why Every Brand Should Be Rethinking Their Influencer Strategy, March 24 at 11 a.m. Eastern time. Presented by Industry Drive.
Conference: Secrets of Media Relations Masters, March 26-27 in San Francisco. Presented by the PRSA.
Conference: IPR Bridge Conference, Rescheduled for Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Conference: Social Media Week, May 5-7 in New York, NY.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: FIBEP Tech Day, May 22 in Athens, Greece. Hosted by Data Scouting.
Conference: Global Summit on Measurement, June 2-4 in Vienna. Presented by AMEC
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Digital Content Specialist - Town of Oro Valley, Oro Valley, AZ
Public Relations Manager - The Optical Society, Washington, DC
Manager, Communications & Media Relations - American Gastroenterological Association, Bethesda, MD
Media Relations Coordinator - UF Health Communications, Gainesville, FL
Communications Director- Voices of September 11th, New Canaan, CT
Communications Director/Public Information Officer (PIO) - Visit Williamsburg, Williamsburg, VA
Manager, Public Relations - Marriott International, St. Thomas, VI
Director of Communications and Public Affairs - AHIP, Washington, DC
Manager, Public Affairs and Communications - American Express, Phoenix, AZ
Public Relations Specialist - Pennsylvania State University, University Park, PA
Marketing Positions
Chief Marketing Officer - EYP, Albany, NY
Marketing Analyst - The Culinary Institute of America, Hyde Park, NY
Marketing Manager - American Press Institute, Arlington, VA
Marketing Data Analyst - FactSet Research Systems, Norwalk, CT
Digital Marketing Analyst, EMS - EducationDynamics, LLC, Hoboken, NJ
Marketing Communication Analyst - Kennametal, Inc., Latrobe, PA
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Quote of the Week
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"Hiding bad news is virtually a reflex in most organizations, but thoughtful leaders recognize that speaking up early and truthfully is a vital strategy in a fast-moving crisis."
Amy C. Edmondson
Harvard Business Review
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Download your Free Guidebook now!
Gizmo of the Week
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Krisp

Mute background noise during calls.
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Factoids of the Week
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82% of PR pros say the most important employer attribute is organizational mission/integrity. (Ragan's 2020 Salary and Workplace Culture Survey)Tweet this!
59% of executives prefer video over text when consuming content. (MWP Digital Media)Tweet this!
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Best Graduation Speeches
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Justin Timberlake
Singer, Songwriter, Actor
Berklee College of Music
2019
[12:36]
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