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8 Ways Law Firms Benefit from Media Monitoring

March 2017, Issue #4

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March 2017 Issue #4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
8 Ways Law Firms Benefit from Media Monitoring
Integrated media monitoring provides a vast amount of information from online news and social media that law firms can use to gain more clients, win court cases, and stay informed about legal news. Full-fledged media monitoring also provides the firm with public perception and sentiment on its partners and branding. Read More »

9 Distressing PR Measurement Failings
When done correctly, PR measurement can help improve PR campaigns and prove PR's value to clients and C-suite executives. PR measurement often falls short, however. Avoiding these common mistakes can greatly elevate your measurement program. Read More »
New Research: Who Shares News Matters More than the News Publisher
People are more likely to believe news and reshare it on social media if they trust the person who shared it, regardless of who originally reported the news, new research reveals. The insights hold important implications for publishers, brands and PR. Read More »
5 Examples of Superb Company Apologies
Crafting a public apology that appears sincere and mollifies the offended or damaged parties requires careful wording. PR pros can learn lessons on creating apologies by examining these examples. Read More »
Podcasts Offer a Popular PR & Marketing Tool
Podcasts continue to enjoy a gradual increase in popularity. While they haven't obtained the break-out growth proponents anticipated, they offer a viable way to promote an organization's message. Shortcomings of podcasts can unquestionably impede success. Read More »
Should PR & Marketing Pros Get LinkedIn Premium?
Marketing and PR pros can benefit from the enhanced research and networking capabilities of LinkedIn Premium memberships. Whether or not the additional features are worth the costs depends on how you use them, experts caution. Read More »
Most Viewed from Previous Issues
How to Find the Best Influencers for Your Brand
While influencer marketing offers an effective strategy, finding the right influencers can be challenging. It's essential to seek influencers who align with your brand's tone rather than personalities with large numbers of followers. Read More »
Whats the Value of a Like? [New Research]
Contrary to marketers' expectations, consumers who like brands on Facebook are not more likely to purchase the liked brands. Still, brands can gain many advantages by listening to ardent customers and engaging with them on social media. Read More »
Other Articles to Help You
Harvard Business Review
PR Daily
Fast Company
Harvard Business Review
Conferences and Webinars
Webinar: Reviving the Inbox, March 30 at 11 a.m. Easter time. Presented by BounceX and dotmailer. Free.
Workshop: Crisis Social Media When "It" Hits the Fan, March 31 from 9 a.m. to 5 p.m. in New York, NY. Sponsored by the PRSA. $615 for members.
Conference: Counselors to Higher Education Senior Summit, April 5-7 in Washington, DC. Sponsored by the PRSA. Regular rate $885 for members.
Conference: Content Marketing Conference, April 11-13 at the Boston Westin Waterfront, All access pass $1,647 onsite.
Conference: PRNews' Measurement Conference & Social Media Boot Camp, April 20-21 at the National Press Club, Washington, D.C. All access regular rate: $2,090.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: Search Insider Summit, April 26 to 29 at the South Seas Island Resort, Florida. $3,295 through March 27. Presented by MediaPost.
Conference: Social Media for Utilities, May 8-9, in Chicago. Presented by Conferences Connect. $1695
Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Vice Provost for Communications - Virginia Polytechnic Institute and State University, Blacksburg, VA
Press & PR Manager - IDA Ireland, Dublin, Ireland
Media Relations Coordinator - Million Dollar Round Table, Park Ridge, IL
Communications Associate - Public Relations - Cookies for Kids' Cancer, Charlotte, NC
Public Relations Account Executive - Coyne Public Relations, Parsippany, NJ
Writer/Communications Coordinator - Marks Paneth LLP, Westchester, NY
Marketing Positions
Director of Marketing & Communications - Anderson Ranch Arts Center, Snowmass Village, CO
Marketing & Communications Director - Post Carbon Institute, Corvallis, OR
Director of Digital Marketing - Michelson Found Animals Foundation, Los Angeles, CA
Marketing Manager - UCLA, Los Angeles, CA
Marketing Analyst - School Outfitters, Cincinnati, OH
Marketing Analyst - Highwood USA, Tamaqua, PA
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Quote of the Week
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"Facts do not cease to exist because they are ignored."
Aldous Huxley
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Quote of the Week
Factoids of the Week
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Only about 20% of people remember the original source of a news article on Facebook. (Media Insight Project)Tweet this!
Monthly podcast listening has grown by 40% over the past two years. (Edison Research)Tweet this!
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rfp for media monitoring and pr measurement
Ted Talks of the Week
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Jacek Utko
Newspaper Designer
Can Design Save Newspapers?
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