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Media Measurement News Library
8 Ways Law Firms Benefit from Media Monitoring
March 2017, Issue #4
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Integrated media monitoring provides a vast amount of information from online news and social media that law firms can use to gain more clients, win court cases, and stay informed about legal news. Full-fledged media monitoring also provides the firm with public perception and sentiment on its partners and branding. Read More »
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When done correctly, PR measurement can help improve PR campaigns and prove PR's value to clients and C-suite executives. PR measurement often falls short, however. Avoiding these common mistakes can greatly elevate your measurement program. Read More »
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People are more likely to believe news and reshare it on social media if they trust the person who shared it, regardless of who originally reported the news, new research reveals. The insights hold important implications for publishers, brands and PR. Read More »
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Crafting a public apology that appears sincere and mollifies the offended or damaged parties requires careful wording. PR pros can learn lessons on creating apologies by examining these examples. Read More »
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Podcasts continue to enjoy a gradual increase in popularity. While they haven't obtained the break-out growth proponents anticipated, they offer a viable way to promote an organization's message. Shortcomings of podcasts can unquestionably impede success. Read More »
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Marketing and PR pros can benefit from the enhanced research and networking capabilities of LinkedIn Premium memberships. Whether or not the additional features are worth the costs depends on how you use them, experts caution. Read More »
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While influencer marketing offers an effective strategy, finding the right influencers can be challenging. It's essential to seek influencers who align with your brand's tone rather than personalities with large numbers of followers. Read More »
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Contrary to marketers' expectations, consumers who like brands on Facebook are not more likely to purchase the liked brands. Still, brands can gain many advantages by listening to ardent customers and engaging with them on social media. Read More »
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Harvard Business Review
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PR Daily
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Forbes
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HubSpot
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Monster
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Fast Company
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HubSpot
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Harvard Business Review
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Knowledge@Wharton
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Webinar: Reviving the Inbox, March 30 at 11 a.m. Easter time. Presented by BounceX and dotmailer. Free.
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Conference: Search Insider Summit, April 26 to 29 at the South Seas Island Resort, Florida. $3,295 through March 27. Presented by MediaPost.
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Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
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Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
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The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
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Associate Vice Provost for Communications - Virginia Polytechnic Institute and State University, Blacksburg, VA
Press & PR Manager - IDA Ireland, Dublin, Ireland
Media Relations Coordinator - Million Dollar Round Table, Park Ridge, IL
Communications Associate - Public Relations - Cookies for Kids' Cancer, Charlotte, NC
Public Relations Account Executive - Coyne Public Relations, Parsippany, NJ
Writer/Communications Coordinator - Marks Paneth LLP, Westchester, NY
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Director of Marketing & Communications - Anderson Ranch Arts Center, Snowmass Village, CO
Marketing & Communications Director - Post Carbon Institute, Corvallis, OR
Director of Digital Marketing - Michelson Found Animals Foundation, Los Angeles, CA
Marketing Manager - UCLA, Los Angeles, CA
Marketing Analyst - School Outfitters, Cincinnati, OH
Marketing Analyst - Highwood USA, Tamaqua, PA
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Only about 20% of people remember the original source of a news article on Facebook. (Media Insight Project) — Tweet this!
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Monthly podcast listening has grown by 40% over the past two years. (Edison Research) — Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
© Copyright 2017, Glean.info All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: info@glean.info
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