Integrated media monitoring provides a vast amount of information from online news and social media that law firms can use to gain more clients, win court cases, and stay informed about legal news. Full-fledged media monitoring also provides the firm with public perception and sentiment on its partners and branding. Read More »

When done correctly, PR measurement can help improve PR campaigns and prove PR's value to clients and C-suite executives. PR measurement often falls short, however. Avoiding these common mistakes can greatly elevate your measurement program. Read More »

People are more likely to believe news and reshare it on social media if they trust the person who shared it, regardless of who originally reported the news, new research reveals. The insights hold important implications for publishers, brands and PR. Read More »

Crafting a public apology that appears sincere and mollifies the offended or damaged parties requires careful wording. PR pros can learn lessons on creating apologies by examining these examples. Read More »

Podcasts continue to enjoy a gradual increase in popularity. While they haven't obtained the break-out growth proponents anticipated, they offer a viable way to promote an organization's message. Shortcomings of podcasts can unquestionably impede success. Read More »

Marketing and PR pros can benefit from the enhanced research and networking capabilities of LinkedIn Premium memberships. Whether or not the additional features are worth the costs depends on how you use them, experts caution. Read More »

While influencer marketing offers an effective strategy, finding the right influencers can be challenging. It's essential to seek influencers who align with your brand's tone rather than personalities with large numbers of followers. Read More »

Contrary to marketers' expectations, consumers who like brands on Facebook are not more likely to purchase the liked brands. Still, brands can gain many advantages by listening to ardent customers and engaging with them on social media. Read More »

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Webinar: Reviving the Inbox, March 30 at 11 a.m. Easter time. Presented by BounceX and dotmailer. Free.

Workshop: Crisis Social Media When "It" Hits the Fan, March 31 from 9 a.m. to 5 p.m. in New York, NY. Sponsored by the PRSA. $615 for members.

Conference: Counselors to Higher Education Senior Summit, April 5-7 in Washington, DC. Sponsored by the PRSA. Regular rate $885 for members.

Conference: Content Marketing Conference, April 11-13 at the Boston Westin Waterfront, All access pass $1,647 onsite.

Conference: PRNews' Measurement Conference & Social Media Boot Camp, April 20-21 at the National Press Club, Washington, D.C. All access regular rate: $2,090.

Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.

Conference: Search Insider Summit, April 26 to 29 at the South Seas Island Resort, Florida. $3,295 through March 27. Presented by MediaPost.

Conference: Social Media for Utilities, May 8-9, in Chicago. Presented by Conferences Connect. $1695

Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members

Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.

Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.

Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.

Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.